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Can Big Food Win Friends By Revealing Its Secrets?

A man scans a voucher code in with his smartphone. Some food companies use labels like this to provide details about ingredients and manufacturing processes to consumers.
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A man scans a voucher code in with his smartphone. Some food companies use labels like this to provide details about ingredients and manufacturing processes to consumers. iStockphoto hide caption

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The special holiday version of Hershey’s Kisses, now on sale nationwide, is an icon of the food industry’s past, and perhaps also a harbinger of its future.

Back when Milton Hershey started making this product, more than a century ago, it was a simpler time. He ran the factory and the sales campaigns — although, for decades, he refused to advertise.

Today, The Hershey Company is a giant enterprise with factories around the globe. It owns food companies in China, Brazil and India.

That’s typical for the food industry, of course. Lots of food companies are huge. And with vastly increased scale comes growing skepticism about what those companies are up to.

Amanda Hitt may be an extreme case. She’s director of the Food Integrity Campaign for an activist organization called the Government Accountability Project, which tries to expose the food industry’s darkest secrets: dangerous slaughterhouses, contaminated meat and exploited workers. “This industry is almost always wrong, and always doing something messed up,” she says. “So yeah, when I look at anything they do, there’s a certain level of skepticism.”

Charlie Arnot, who has studied consumer attitudes as a consultant to big food companies, says consumers have lots of questions: How is this food made? Is it good for me? And they tend not to trust answers from big companies.

“There is a significant bias against Big Food,” says Arnot, who is also CEO of the nonprofit Center for Food Integrity in Kansas City. “In fact, the larger the company, the more likely it is that people will believe that it will put profit ahead of the public interest.”

Companies can’t change that with marketing campaigns, he says. The one thing that they can do — and the only thing that works, according to Arnot’s research — is open up, and reveal details of their operations.

Which brings us back to those Hershey’s Kisses.

Deb Arcoleo, who carries the freshly minted title of director of Product Transparency for The Hershey Company, has brought a bag of them along to our meeting, because there’s something new on that package. Printed on the bag, so small that you’d easily miss it, is a little square QR code. These are the codes that you now see in lots of places, like airline boarding passes.

Arcoleo takes my smartphone, aims it at the code, and I hear a beep. Suddenly, the screen of my phone is filled with information about these Hershey’s Kisses: nutrition facts, allergens in this product and details about all the ingredients. Lecithin, for instance.

“Let’s say I don’t really know what lecithin is,” says Arcoleo. “I can click on ‘lecithin,’ and I will get a definition.”

Tap another tab, and we see a note about whether this product contains ingredients from genetically modified organisms, or GMOs.

There’s a place where Hershey’s could list certifications, such as whether an independent organization such as the Rainforest Alliance had certified that a particular ingredient had been produced in a way that protects the environment. “What’s not allowed is marketing spin and fluff kinds of claims, like, ‘America’s favorite popcorn,’ ” says Arcoleo.

Hershey’s created this system, called SmartLabel, but other companies are now adopting it, too. Very soon, Arcoleo says, there will be tens of thousands of products on supermarket shelves with SmartLabel codes.

“I really, really hope that we can make this as easy as possible for lots of companies to follow our lead. I think this is a game-changer for the consumer packaged goods industry,” she says.

I took the Hershey’s Kisses back to our skeptic, Amanda Hitt from the Food Integrity Campaign, and demonstrated SmartLabel for her. Her reaction was guardedly positive. “Anything that informs consumers is a good thing, and gets us closer to a certain level of transparency,” she said. But SmartLabel only shows us part of the picture, she says; it’s highly unlikely that companies will voluntarily reveal the most unappetizing aspects of their business.

Charlie Arnot, the food industry consultant, thinks that some companies may, in fact, be willing to do this. Consumers are forcing them to do it.

“Consumers are interested in the good, the bad and the ugly,” he says. They are saying, “Give me the information, treat me like an adult, and allow me to make an informed choice.”

Arnot is telling big food companies that “transparency builds trust,” and advising them to post on their websites documents that may contain bad news, such as outside audits of their food safety procedures.

When companies do this, it can force executives to ask difficult questions, Arnot says: “Is that information that we’re comfortable sharing with the public? And if not, do we change?”

There are risks to this, he says. But the risks of not doing it may be even greater.

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N.C. Shoppers Dive For Cover; Off-Duty Officer Kills Gunman

Authorities respond to the scene of a shooting at the Northlake Mall in Charlotte, N.C., on Thursday.

Authorities respond to the scene of a shooting at the Northlake Mall in Charlotte, N.C., on Thursday. Steve Reed/AP hide caption

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Police in Charlotte, N.C., say an argument between two groups of people who knew each other led to the death of an armed suspect.

Chief Kerr Putney of the Charlotte-Mecklenburg Police Department says a group of individuals with a history of feuding were at the Northlake Mall and got into an altercation shortly after 2 p.m. on Thursday, and gun shots were fired.

An off-duty officer who was working at the mall heard the shots and responded to the scene, Putney says in a written statement.

Putney adds the officer confronted the armed person who pointed a gun in his direction, and the officer then “fired his service weapon.”

Authorities says the suspect, who was identified as 18-year-old Daquan Westbrook, was given emergency aid, but medics pronounced him dead shortly afterward.

Chief Putney says the officer was placed on administrative leave pending the outcome of an investigation. Names of those involved haven’t been released.

Westbrook had a lengthy criminal record involving guns, drugs and violence, according to The Charlotte Observer.

Shopper Jake Wallace, 24, of Boone, N.C., was at the mall when he heard the commotion. He tells The Associated Press, “Chaos erupted as shoppers dove for cover or tried to get out of the door.”

The mall was closed after the shooting. Christmas Eve shoppers were forced to go elsewhere or abandoned plans for last-minute gifts.

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Today in Movie Culture: The Holiday Special

Here are a bunch of little bites to satisfy your hunger for holiday movie culture:

Star Wars Holiday Special of the Day:

Lightsabers and Stormtroopers become candy canes in this Star Wars: The Force Awakens spoof from Candy Warehouse:

Sometimes you just have to fight for that last candy cane. #StarWarsTheForceAwakens Shop: https://t.co/uVlfta08RX pic.twitter.com/pPLLftJ4jj

— CandyWarehouse (@candywarehouse) December 22, 2015

Holiday Movie Mashup of the Day:

Christmas Vacation gets even darker, and Krampus gets even funnier when the two movies are mashed together (via Live for Films):

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Holiday Movie Supercut of the Day:

What would the ultimate Christmas movie look like? This supercut shows us:

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Alternative Holiday Movie Poster of the Day:

This Mondo print by Laurent Durieux honors the Christmas setting of Die Hard:

Vintage Holiday Movie of the Day:

105 years ago this week, the Thomas Edison-produced version of Charles Dickens‘s A Christmas Carol was released in cinemas. Watch the short silent classic remastered in full below.

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Holiday Movie Parodies of the Day:

What if Hollywood remade holiday movies such as It’s a Wonderful Life and A Christmas Carol starring Owen Wilson and Vince Vaughn? Fandango and Movieclips show us in a special edition of MisCast:

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Holiday Movie Cosplay of the Day:

Dressing up like Santa Claus isn’t really movie cosplay, unless it’s the version of Santa Claus from Rise of the Guardians:

Classic Holiday Cartoon of the Day:

This week is the 60th anniversary of the Oscar-nominated animated short Good Will to Men. Watch the classic cartoon, with its anti-war holiday message, in full below.

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Holiday Movie Takedown of the Day:

Never mind all the think pieces arguing that Love Actually is not very good. Honest Trailers lays down all the ways it’s not loveable actually:

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Classic Holiday Movie Trailer of the Day:

You’ve probably seen A Christmas Story so many times you’ve forgotten what it was like before it existed. Here’s the original trailer, which arrived in theaters before the holiday classic did:

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Teaching Grit On The Water: A Top Coach Mixes Rowing With Life

Nick Haley coaches more than 100 high school and middle school students in rowing, respect and hard work.
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Nick Haley coaches more than 100 high school and middle school students in rowing, respect and hard work. David P. Gilkey/NPR hide caption

toggle caption David P. Gilkey/NPR

The education at the Rose City Rowing Club starts long before oars touch the water. The first lesson from head coach Nick Haley is about punctuality.

Afternoon practice begins at 4 o’clock sharp at this club in Portland, Ore.

The next lesson is about respect. This one’s a big deal at Rose City: Respect your fellow teammates, coaches, the sport itself and — today in particular — the equipment.

Athletes at the Rose City Rowing Club learn to respect the equipment.

Athletes at the Rose City Rowing Club learn to respect the equipment. David P. Gilkey/NPR hide caption

toggle caption David P. Gilkey/NPR

Haley is speaking to more than 100 high school students gathered before him. He notes that several of the club’s big boats — they’re called Racing Eights — are being repaired because some of the kids carelessly banged them together.

He tells them their goal is to “try and eliminate silly mistakes,” and Haley gives them a chance to do just that. After the talk, several rowers carefully guide a rack of boats outside.

“That is trust,” says Haley. It’s not just that the boats need to be cared for. It’s also about money. The students, Haley says, are wheeling $20,000 out the door.

The students transport them safely to Portland’s Willamette River, where Haley will do his coaching from a launch — a small, open motorboat.

Haley on the Willamette River.

Haley on the Willamette River. David P. Gilkey/NPR hide caption

toggle caption David P. Gilkey/NPR

He stands, 5 feet, 8 inches tall, wrapped in a vortex jacket, with the wheel in one hand and a bullhorn in the other. Early in the practice, he pulls up next to the varsity girls’ Racing Eight, where several rowers are struggling to get their oar blades out of the water cleanly.

Haley, sounding like a hypnotist, has them row with their eyes closed.

“All right, imagine it is coming out perfectly clean,” he says. “Breathe. Confidence.”

He is paying close attention to this boat. In a few days, he will travel with these girls to Boston for the celebrated Head Of The Charles Regatta. But he knows that prepping for the world-class event requires more than hypnotic rowing exercises.

He amps it up, yelling: “Come on, girls! Come on, girls! No excuses!”

They are racing now, against several of Rose City’s boys’ boats. In between the practice races, the girls’ chests heave. Their faces turn red. Haley, bobbing next to them in his launch, explains why pain and discomfort are good.

“We have to practice sticking our neck out physically. We have to do that today,” he says. “The upside to doing that is you’re going to have confidence at the starting line in Boston that physically you can do it.”

Many of the lessons 45-year-old Haley teaches on the Willamette are lessons he learned long ago on the fabled Thames River in England. When Haley was a teenager, he went to school in London. Rowing practice back then often meant exploring the river alone.

Haley and a student share a moment during practice.

Haley and a student share a moment during practice. David P. Gilkey/NPR hide caption

toggle caption David P. Gilkey/NPR

“I was allowed to develop a love of rowing in a kind of organic way. It wasn’t a factory,” he says. “We weren’t just churning it out to get medals, so I think I was imbued with a real deep love of the sport.”

It’s been 11 years since Haley started Rose City Rowing, a nonprofit that pays him about $50,000 a year, with no health benefits, for a job he does at least six days a week, 12 hours a day. The passion he discovered on the Thames fuels his nonstop schedule. He tries to instill that in his athletes, not just by imparting wisdom but by making them active participants in the experience.

He tells his rowers that they decide how much pain they can tolerate. He tells them that trading late nights with friends for 5 a.m. practices is not a sacrifice, it’s a choice.

Those lessons can linger past sunrise. Take 22-year-old Gregor Dierks, a former Rose City teammate, who rowed at Boston University.

“Rowing is one of those sports where you really see what you’re made of,” he says. “You really find new depths to yourself.”

Dierks is now back in Portland as an assistant coach for the club. He is one of Haley’s many success stories, not because Dierks kept rowing after Rose City, but because he took what Haley taught him and — in Haley’s words — ran with it. For Dierks, the concept that stuck was the value of hard work.

After practice, Haley helps students bring the boats up onto the dock.

After practice, Haley helps students bring the boats up onto the dock. David P. Gilkey/NPR hide caption

toggle caption David P. Gilkey/NPR

“That has totally permeated the rest of my life: with school, with rowing, with relationships, with friends,” he says. “You only get as far as the work that you put in.”

The rowing and life lessons have bred tremendous loyalty and respect for Haley, but he’ll never be mistaken for warm and fuzzy.

“It’s important to support them. It’s important to respect them. It’s important to nurture them,” He says. “But, a friend? No.”

This philosophy also appears to have its roots in Haley’s London experience. In a newspaper article from several years ago, he praised his coach, a former Olympic rower, for teaching Haley how to be both inspirational and tough.

“He didn’t coddle me,” Haley was quoted in the story. “He spoke to me as if I was worth the straight story.”

In Boston, the girls finished 34th out of 85 boats, but they also showed the mental toughness that Haley preaches. An announcer took note of the tenacity of their boat, identified by the 25 on the bow.

“Bow No. 25 is not giving it up here and this is great,” the announcer reported. “We love to see this kind of racing. Look at them taking it back!”

Molly Mastrorilli, 17, was in the boat. She says she achieved her goal at the event by successfully representing what Rose City stands for.

“To me, it’s not necessarily the fastest team out there, but we definitely are disciplined, hard-working people who try to be good people and try to work hard,” she says.

Rose City Rowing Club under Tilikum Crossing, Bridge of the People, in Portland.

Rose City Rowing Club under Tilikum Crossing, Bridge of the People, in Portland. David P. Gilkey/NPR hide caption

toggle caption David P. Gilkey/NPR

Of course, winning is important and the team will try to add to its already full trophy case when spring racing season, the most important time of the year, comes around. But Haley says the competitions and the endless practices are as much an investment in what he hopes is a rowing future for his athletes.

“I’d like them to be able to walk into any boathouse anywhere in the world, at any level, at any age, and be able to hop in a boat and work with the group that’s there,” he says.

Haley says it’s impossible for his athletes to get to that finished point while at Rose City. There’s too much going on in their teenage lives.

But getting them on track, and seeing the lightbulb come on, he says, is where he gets his satisfaction. So, if you see a glow coming from Portland’s Willamette River, that’s why.

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ER Docs Say Rule Change Could Raise Patients' Out-Of-Network Bills

Going to an out-of-network emergency room can be costly.

Going to an out-of-network emergency room can be costly. Harry Sieplinga/Getty Images hide caption

toggle caption Harry Sieplinga/Getty Images

Two professional organizations representing emergency doctors warn that a federal rule released in November could lead to higher out-of-pocket costs for consumers when they need emergency care outside their health plan’s network of providers.

But consumer advocates and health policy analysts say the groups’ proposed solution doesn’t adequately protect consumers.

Under the health law, plans generally can’t charge consumers higher copayments or coinsurance when they visit an emergency department that’s not in their network. So if the plan charges a flat copayment of $500, for example, or coinsurance totaling 30 percent of the cost of services for an emergency department visit at an in-network hospital, it can’t charge consumers more than that rate if they get emergency services at an out-of-network facility. The only plans that are exempt from this provision are those that have grandfathered status under the health law.

However, the law doesn’t prohibit doctors and hospitals from balance billing consumers for out-of-network emergency care if their insurer doesn’t pay the full amount charged. That practice is what really harms consumers, say advocates.

“Our main interest is getting the consumers out of the middle,” says Chuck Bell, programs director at Consumers Union, a consumer advocacy group that has been involved in state efforts to prohibit balance billing. “Even if [the federal government] had written the regulation the way [emergency physicians] advocate, we would likely see balance bills going to consumers.”

Emergency services providers say they are in a tough spot because federal law requires them to treat anyone who comes through their doors, whether or not they have insurance or can afford to pay.

The health law says insurers must pay a “reasonable amount” before a patient can be billed for the rest. The new federal rule defines “reasonable” as the greatest of these three options:

  • The median amount negotiated with in-network providers for the emergency service.
  • An amount calculated using the same method the plan would generally pay for other out-of-network services.
  • The amount paid by Medicare.

The American College of Emergency Physicians and the Emergency Department Practice Management Association maintain that the regulation’s first two options allow insurers to essentially pay whatever they want because their payment data is proprietary. Medicare reimbursement rates are generally lower than those of private plans.

Without a transparent, objective standard in place, the emergency providers say, insurers will pay them less and emergency providers may in turn try to collect the unpaid balance from consumers, unless they live in one of the dozen or so states that prohibit balance billing by out-of-network providers.

The physicians want the payment standard to be “usual and customary charges,” adjusted for geographic variations, using a transparent, independent claims database such as that provided by the nonprofit group Fair Health.

Insurers, however, say providers’ charges are too high and the process by which they are set is often opaque. A study last fall by America’s Health Insurance Plans, a trade group, used Fair Health data to examine the charges billed by out-of-network providers in 2013 and 2014 and compared them to the average fees paid by Medicare in 2014. Analyzing 1.16 million emergency department visits of high severity, the average out-of-network charge was $971 — far higher than the average Medicare payment of $176.

Consumer advocates, such as Bell, and some researchers who have studied consumers’ billing issues, say the government could take a more consumer-friendly approach by eliminating balance billing for emergency care altogether. New York did that with a law that took effect in April. Under that law, insured consumers generally can’t be billed for out-of-network emergency care. (The law doesn’t apply to self-funded companies that pay their employees’ claims directly.)

“It’s promising what New York did,” says Kevin Lucia, a senior research fellow at Georgetown University’s Center on Health Insurance Reforms. “They extract the consumers so they can’t be used as leverage between the providers and insurers.”

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Today in Movie Culture: 'Star Wars' Violin Duel, 'Point Break' Vs. 'The Fast and the Furious' and More

Here are a bunch of little bites to satisfy your hunger for movie culture:

Musical Battle of the Day:

Two Star Wars fans battle, light versus dark, in the form of violin covers of John Williams‘s score (via Fashionably Geek):

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Music Cover of the Day:

From The Tonight Show with Jimmy Fallon, here is a cover of the Bee Gees‘ “Stayin’ Alive” sung by clips from the first six Star Wars movies:

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Movie Trivia of the Day:

The Film Theorists share facts about five Star Wars characters that almost never existed, including Boba Fett:

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Celebrity Cosplay of the Day:

Apparently that’s Suicide Squad actress Cara Delevingne dressed as Jabba the Hutt to see Star Wars: The Force Awakens (via Pret-a-Reporter):

Watching Star Wars in style

A photo posted by Cara Delevingne (@caradelevingne) on Dec 18, 2015 at 10:44am PST

Video Essay of the Day:

The Discarded Image looks at the original Star Wars and focuses analysis on the attack on the Death Star (via /Film):

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Vintage Image of the Day:

Are you Team Cary Grant or Team James Stewart? Katharine Hepburn is the center of a classic love triangle in this promotional photo for The Philadelphia Story, which turns 75 this weekend.

Movie Comparison of the Day:

As the Point Break remake is about to open, here are 24 reasons the original isn’t actually that similar to The Fast and the Furious:

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Alternate Dimension Movie of the Day:

Could anyone but Wes Anderson have directed The Life Aquatic with Steve Zissou? Here’s a poster for a version helmed by Michael Ritchie and starring Walter Matthau (via Peter Stults):

Film History Lesson of the Day:

The British Film Institute celebrates 120 years of kissing in the movies with this new video essay:

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Classic Trailer of the Day:

Today is the 25th anniversary of the initial limited release of Green Card. Watch the original trailer for the Oscar-nominated rom-com starring Andie MacDowell and Gerard Depardieu below.

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Snowless Ski Resorts Offer Hiking, Mini Golf — Or Pleas For Donations

A snow gun sits idle at the Mount Sunapee Ski resort in Newbury, N.H., on Wednesday, Dec. 16, 2015. Unusually warm weather has forced many ski resorts to delay their seasons — or get creative.

A snow gun sits idle at the Mount Sunapee Ski resort in Newbury, N.H., on Wednesday, Dec. 16, 2015. Unusually warm weather has forced many ski resorts to delay their seasons — or get creative. Jim Cole/AP hide caption

toggle caption Jim Cole/AP

The holidays are usually a busy time on the slopes, but unseasonably warm weather this month is wreaking havoc on ski resorts — and skiers’ plans — in the Midwest and Northeast.

Ski resorts in New York and Pennsylvania are assuring would-be visitors that they’re ready to make snow “in a moment’s notice” as soon as cold weather returns, reports Accuweather. But there’s no getting around that at the moment, there’s simply no snow to be had.

The winter-that-just-wouldn’t-start could have a dire economic impact on such resorts. The director of one tells Accuweather that Christmas visitors usually account for 20 percent of the season’s total business.

Resorts are having to think beyond the slopes. At least one has actually brought back its summer activities — normally unavailable at this time of year — for the Christmas season, The Toronto Star reported last week. The Blue Mountain Resort, in Ontario, Canada, made the call after it was wholly snowless just a week before Christmas.

“The resort will re-open its ropes course, mini putt course, zip lines and climbing wall this Saturday at 10 a.m. and the activities will be available every day throughout the holiday period,” the Star reports.

As of Wednesday, Blue Mountain had created enough snow to open one trail — while other slopes are accessible to visitors as a “hike park,” or, of course, a “scenic chairlift ride.”

Farther south, in Maryland, Wisp Resort also has exactly one trail open — plus a few carpets and synthetic surfaces to glide on.

“Ice skating, Segway tours, tree-canopy tours and a mountain coaster ride will also be available,” the Associated Press reports.

And in Detroit, where it was just under 60 degrees on Wednesday, the Searchmont Resort is simply asking for donations from the public.

“Natural snow is limited, and without world-class snow making equipment, blowing artificial snow would only be for the purpose of making bigger puddles,” the resort said in a press release, according to CBS Detroit.

“Searchmont is open to any and all ideas including title sponsorships, naming rights, and more. We welcome your ideas, donations, and support with open arms and many thanks,” the resort’s owners said.

Out west, many resorts have had better luck. The Colorado mountains, for example, are almost guaranteed to have a white Christmas.

“A foot of new snow — on top of already generous amounts of snow — could pile up in the next few days,” reports the Denver Post.

It’s the kind of forecast Eastern resorts can only dream of this Christmas.

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Snowless Ski Resorts Offer Hiking, Mini Golf — Or Pleas For Donations

A snow gun sits idle at the Mount Sunapee Ski resort in Newbury, N.H., on Wednesday, Dec. 16, 2015. Unusually warm weather has forced many ski resorts to delay their seasons — or get creative.

A snow gun sits idle at the Mount Sunapee Ski resort in Newbury, N.H., on Wednesday, Dec. 16, 2015. Unusually warm weather has forced many ski resorts to delay their seasons — or get creative. Jim Cole/AP hide caption

toggle caption Jim Cole/AP

The holidays are usually a busy time on the slopes, but unseasonably warm weather this month is wreaking havoc on ski resorts — and skiers’ plans — in the Midwest and Northeast.

Ski resorts in New York and Pennsylvania are assuring would-be visitors that they’re ready to make snow “in a moment’s notice” as soon as cold weather returns, reports Accuweather. But there’s no getting around that at the moment, there’s simply no snow to be had.

The winter-that-just-wouldn’t-start could have a dire economic impact on such resorts. The director of one tells Accuweather that Christmas visitors usually account for 20 percent of the season’s total business.

Resorts are having to think beyond the slopes. At least one has actually brought back its summer activities — normally unavailable at this time of year — for the Christmas season, The Toronto Star reported last week. The Blue Mountain Resort, in Ontario, Canada, made the call after it was wholly snowless just a week before Christmas.

“The resort will re-open its ropes course, mini putt course, zip lines and climbing wall this Saturday at 10 a.m. and the activities will be available every day throughout the holiday period,” the Star reports.

As of Wednesday, Blue Mountain had created enough snow to open one trail — while other slopes are accessible to visitors as a “hike park,” or, of course, a “scenic chairlift ride.”

Farther south, in Maryland, Wisp Resort also has exactly one trail open — plus a few carpets and synthetic surfaces to glide on.

“Ice skating, Segway tours, tree-canopy tours and a mountain coaster ride will also be available,” the Associated Press reports.

And in Detroit, where it was just under 60 degrees on Wednesday, the Searchmont Resort is simply asking for donations from the public.

“Natural snow is limited, and without world-class snow making equipment, blowing artificial snow would only be for the purpose of making bigger puddles,” the resort said in a press release, according to CBS Detroit.

“Searchmont is open to any and all ideas including title sponsorships, naming rights, and more. We welcome your ideas, donations, and support with open arms and many thanks,” the resort’s owners said.

Out west, many resorts have had better luck. The Colorado mountains, for example, are almost guaranteed to have a white Christmas.

“A foot of new snow — on top of already generous amounts of snow — could pile up in the next few days,” reports the Denver Post.

It’s the kind of forecast Eastern resorts can only dream of this Christmas.

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It's Costing A Lot Of Money To Make Those Toenails Fungus-Free

You might be able to get fungus-free toenails, but it could cost you.

You might be able to get fungus-free toenails, but it could cost you. Shelly Strazis/Uppercut/Getty Images hide caption

toggle caption Shelly Strazis/Uppercut/Getty Images

The bills can rack up fast when trying to cure toenail fungus, and it’s not always easy to know which drug to use. Costs can range from over $2,000 for treating one nail to just $10 for a pill that treats all 10 toes but could have bad side effects. Then there are the costly lab tests to confirm that the curling yellow rot chewing through a toenail is in fact mold.

Right now, the most effective treatment for toenail mold or onychomycosis is a pill called terbinafine. It costs about $10 for a full treatment, which can take up to six months. It’s so cheap that it would be more cost-effective to administer the drug to everyone that clinicians think has toenail fungus, rather than spending extra money to confirm the diagnosis in a lab, which can cost up to $148, according to a study published in JAMA Dermatology on Wednesday.

Considering that at least 10 percent of Americans have toe fungus, the health care system could be saving between $18 million and $90 million by skipping the testing, the researchers say.

But some people are reluctant to use terbinafine because there’s a risk of liver damage, a fact that was emphasized when it came on the market decades ago.

“Practitioners were uncomfortable giving it because of the consequences, and we unfairly discouraged a lot of people from taking it,” says Dr. Arash Mostaghimi, a dermatologist at Brigham and Women’s Hospital and Harvard Medical School and senior author on the study. That’s the reason why doctors almost always order lab tests, so that people without a fungal infection wouldn’t be taking that risk.

Dermatologists know now that the chance for liver damage from terbinafine is less than 1 in 100,000, and yet the message persists. “I think that ‘people’ think that terbinafine is dangerous because their primary care doctors and even dermatologists have told them that!” Dr. Matt Kanzler, a dermatologist at Palo Alto Medical Foundation, tells Shots in an email.

Under the influence of this misconception, Kanzler says both physicians and patients elect to use more expensive topical treatments, like a new drug called Jublia that costs thousands of dollars per nail and works about 15 percent of the time. They want to avoid any potential liver injury and malpractice lawsuits. “The problem with this drug is that it isn’t ‘lifesaving’ like cardiac medicine,” he says. “As soon as there are articles mention ‘you should use this safe topical medicine,’ doctors say, ‘I am not going to put myself at risk.'”

The cumulative cost of all these decisions results in a needless burden on the health system, says Ankur Pandya, a health decisions scientist at Harvard University who was not involved with the study. “These extra health care costs are coming from somewhere. Either our tax dollars or our paychecks as we pay more in premiums and deductibles increase. These are dollars that could trickle back into our pockets on a societal level.”

This is part of the reason why health care is so expensive. Insurance premiums hurt, even for cheap plans. The cost to treat even minor nuisances can skyrocket. Then, a toenail fungus is not just a toenail fungus. It becomes an insatiable cash-scarfing beast latched onto the end of your foot. It would be better, Pandya says, to slash procedures that don’t make economic sense.

But other doctors say it’s not that simple. “Just assuming [terbinafine] is safe, [saying] let’s prescribe it for every clinical diagnosis for onychomycosis doesn’t translate perfectly into practice,” says Dr. Chris Adigun, a dermatologist practicing in North Carolina who did not work on the study.

For one, the pills work only about half of the time and must be taken for up to six months, depending on how severe the fungus is, and Adigun says there’s still a 2 percent chance for other side effects. “The incidence of liver injury is low, but [terbinafine] causes stomach upset, taste disturbance, fatigue — it’s often enough that people discontinue the drug.”

Adigun thinks that’s good enough reason to order the lab tests to make sure the patient really does have toenail fungus. “It damages the patient-doctor relationship to go on six months of a systemic drug for something they might not need.”

What’s more, Adigun says, this study doesn’t take into account that the elderly and people with other complications are more likely than healthy people to have toenail fungus. “[These patients] are often on a lot of other medications, so adding terbinafine to the mix without taking that into account is not totally responsible,” she says.

But Mostaghimi thinks it could be irresponsible not to recommend terbinafine as the front-line treatment for toenail fungus. “We’re spending 18 percent of our GDP on health care,” he says. “As a society, when we decide we’re going to spend an additional $80 million of testing for terbinafine, that’s $80 million we’re not spending on things that could be more valuable for us.”

Adigun agrees there’s a significant cost issue, but that doesn’t mean the decision is simple. “The take one for the team mentality is tough when it comes to your health and you’re the one swallowing that pill,” she says. “I think fiscally responsible medicine needs to be ingrained in us.”

At the same time, she says, she took an oath to do no harm. That means doing whatever she can to protect each patient from needless suffering, including side effects from a drug they didn’t need.

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Today in Movie Culture: Flying R2-D2 Drone, Santa Claus Supercut and More

Here are a bunch of little bites to satisfy your hunger for movie culture:

Fan Build of the Day:

Who doesn’t love when R2-D2 flies? One Star Wars fan sees it happen more often now that he’s built a custom drone of the droid (via Mashable):

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Trilogy Recap of the Day:

Whether or not you need to recap before finally seeing Star Wars: The Force Awakens, here’s the original trilogy retold in 8-bit video game graphics and sound effects:

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Movie Remake of the Day:

And if you need another retelling, here’s a video that redoes Star Wars using clips from other movies, some that influenced George Lucas and some that were influenced by him (via Devour):

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Cosplay of the Day:

Almost everyone loves Rey, so we can look forward to a lot more cosplay of the new Star Wars: The Force Awakens heroine. Here’s one with BB-8 sidekick (via Fashionably Geek):

Fan Art of the Day:

Photographer Manuel Cabenero shot some nude models splashed in milk made to look like Star Wars costumes. See other, more NSFW examples at Design Taxi.

Filmmaker in Focus:

Gabriel Fasano showcases Wes Anderson‘s films as a series of unique and perfect masterpieces:

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Actor in the Spotlight:

The latest episode of No Small Parts profiles the character actor Roberts Blossom, best known today for his role in Home Alone:

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Supercut of the Day:

Burger Fiction will make you sick of Santa Claus with this supercut of St. Nick in the movies:

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Fan Theory of the Day:

Elf may seem like a fun holiday movie, but this bizarre video essay argues that it’s actually very dark tale of slavery and sexual harassment:

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Classic Trailer of the Day:

Today is the 15th anniversary of the release of Cast Away. Watch the original trailer for the movie, starring Tom Hanks and a volleyball, below.

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