Nothing was too grand for the recent Shanghai International Luxury Travel Market (ILTM), where the biggest and most exclusive names in hospitality battled for a slice of the lucrative and growing Chinese outbound travel pie.
Money not an issue?
Here are a few of the more incredible experiences that were on show.
Necker Belle (Caribbean)
Virgin boss Richard Bransons Necker Island is already famed for being one of the worlds most spectacular private retreats.
But he also likes to get his feet wet on the Necker Belle, a 105-foot catamaran that he calls a mobile version of Necker Island.
