Inside sports business
The past week officially launched a billion-dollar gamble by Fox Sports to unearth an undervalued sports property.
Yeah, it’s tough to call something a bargain when you sign a 12-year, $1.2 billion deal that’s roughly double what anybody expected. But given skyrocketing prices for live sports — think nine years, $24 billion for the NBA — what Fox paid to partner with the United States Golf Association (USGA) could ultimately amount to a few extra golf balls.
