So many companies fall prey to the idea that “If you build it, they will come” that it is refreshing to encounter a CEO who accepts the brutal reality of business, that no one cares, that nobody wants your product unless they are systematically convinced, that creating a successful company goes far beyond building a technology product but actually involves building a business.<\/p>\n
Mike Tuchen, CEO of Talend, is one such CEO. In a couple of recent conversations we covered a lot of ground about what it means to build a business and how to avoid the many fallacies that are alive and well in the technology business.<\/p>\n
Talend is an open source data integration platform that competes with companies like Informatica, IBM, Tibco, Abinitio, Pentaho, and MuleSoft and many others. Data integration is a hot topic these days because the need to move data around with precision, transform it, and track where everything is, has grown as the use of data has grown.<\/p>\n