{"id":3533,"date":"2015-07-02T08:41:10","date_gmt":"2015-07-02T16:41:10","guid":{"rendered":"http:\/\/associatednews.info\/content\/?p=3533"},"modified":"2015-07-02T08:41:10","modified_gmt":"2015-07-02T16:41:10","slug":"entertainment-weekly-combats-ad-decline-with-paper-upgrade","status":"publish","type":"post","link":"https:\/\/associatednews.info\/content\/entertainment-weekly-combats-ad-decline-with-paper-upgrade\/","title":{"rendered":"Entertainment Weekly combats ad decline with paper upgrade"},"content":{"rendered":"<p>Entertainment Weekly, faced with a first-half ad page decline in the 14-to-15 percent area, is not attacking the downturn in the usual manner.<\/p>\n<p>Instead of additional layoffs, the weekly Time Inc. title is planning to go to heavier paper stock.<\/p>\n<p>The first &#8220;heavier&#8221; issue hits newsstands this Friday with a big blockbuster tied to the ComicCon annual gathering in San Diego.<\/p>\n<p>The cover of the ComicCon Preview double issue is &#8220;Batman v. Superman,&#8221; featuring Ben Affleck as Batman, Gal Gadot as Wonder Woman and Henry Cavill as Superman.<\/p>\n<p>The film of the same name will be released by Warner Brothers in March 2016.<\/p>\n<p>&#8220;We think it will make a big difference for consumers and advertisers,&#8221; Karen Kovacs, group publisher of People and Entertainment Weekly, said of the move to heavier paper.<\/p>\n<p>Kovacs recently got a new boss when Rich\u00a0Battista was appointed as People and EW group president by Time Inc. CEO Joe Ripp.<\/p>\n<p>People had moved to heavier paper stock two years ago.<\/p>\n<p><a href=\"http:\/\/nypost.com\/2015\/06\/30\/entertainment-weekly-combats-ad-decline-with-paper-upgrade\/\" rel=\"nofollow\">article source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment Weekly, faced with a first-half ad page decline in the 14-to-15 percent area, is not attacking the downturn in the usual manner. Instead of additional layoffs, the weekly Time Inc. title is planning to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1302],"class_list":["post-3533","post","type-post","status-publish","format-standard","hentry","category-entertainment","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/3533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/comments?post=3533"}],"version-history":[{"count":1,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/3533\/revisions"}],"predecessor-version":[{"id":3534,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/3533\/revisions\/3534"}],"wp:attachment":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/media?parent=3533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/categories?post=3533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/tags?post=3533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}