{"id":2293,"date":"2011-11-14T12:55:12","date_gmt":"2011-11-14T20:55:12","guid":{"rendered":"http:\/\/associatednews.info\/content\/?p=2293"},"modified":"2015-05-17T16:09:16","modified_gmt":"2015-05-18T00:09:16","slug":"starbucks-expanding-into-the-us-health-and-wellness-market","status":"publish","type":"post","link":"https:\/\/associatednews.info\/content\/starbucks-expanding-into-the-us-health-and-wellness-market\/","title":{"rendered":"Starbucks Expanding Into The US Health And Wellness Market"},"content":{"rendered":"<p><span style=\"font-family: Arial, sans-serif;\"><a href=\"http:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/11\/starbucks.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2294\" title=\"starbucks\" src=\"http:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/11\/starbucks-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/11\/starbucks-300x169.jpg 300w, https:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/11\/starbucks-342x192.jpg 342w, https:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/11\/starbucks.jpg 390w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Starbucks Corp said it <\/span><span style=\"font-family: Arial, sans-serif;\">plans to<\/span><span style=\"font-family: Arial, sans-serif;\"> open a health and wellness-focused chain <\/span><span style=\"font-family: Arial, sans-serif;\">the coming year<\/span><span style=\"font-family: Arial, sans-serif;\"> after its acquisition of Evolution Fresh, a California-based <\/span><span style=\"font-family: Arial, sans-serif;\">quality<\/span><span style=\"font-family: Arial, sans-serif;\"> juice maker, for $30 million.<\/span><\/p>\n<p>The announcements come as the world&#8217;s <span style=\"font-family: Arial, sans-serif;\">biggest<\/span><span style=\"font-family: Arial, sans-serif;\"> coffee chain seeks to <\/span><span style=\"font-family: Arial, sans-serif;\">enhance<\/span><span style=\"font-family: Arial, sans-serif;\"> sales by expanding into the $50 billion U.S. health and wellness category <\/span><span style=\"font-family: Arial, sans-serif;\">that is<\/span><span style=\"font-family: Arial, sans-serif;\"> driving robust growth for retailers <\/span><span style=\"font-family: Arial, sans-serif;\">such as<\/span><span style=\"font-family: Arial, sans-serif;\"> Whole Foods Market Inc.<\/span><\/p>\n<p>The Seattle-based <span style=\"font-family: Arial, sans-serif;\">business<\/span><span style=\"font-family: Arial, sans-serif;\"> has been expanding the <\/span><span style=\"font-family: Arial, sans-serif;\">quantity<\/span><span style=\"font-family: Arial, sans-serif;\"> of <\/span><span style=\"font-family: Arial, sans-serif;\">products<\/span><span style=\"font-family: Arial, sans-serif;\"> it sells through grocery stores <\/span><span style=\"font-family: Arial, sans-serif;\">as well as other<\/span><span style=\"font-family: Arial, sans-serif;\"> retail outlets and recently <\/span><span style=\"font-family: Arial, sans-serif;\">extracted<\/span><span style=\"font-family: Arial, sans-serif;\"> the word \u2018coffee\u2019 from its logo to signal its <\/span><span style=\"font-family: Arial, sans-serif;\">shift<\/span><span style=\"font-family: Arial, sans-serif;\"> into broader categories.<\/span><\/p>\n<p>The company&#8217;s <span style=\"font-family: Arial, sans-serif;\">new<\/span><span style=\"font-family: Arial, sans-serif;\"> retail concept, planned to <\/span><span style=\"font-family: Arial, sans-serif;\">kick off<\/span><span style=\"font-family: Arial, sans-serif;\"> in early-to-mid-2012, <\/span><span style=\"font-family: Arial, sans-serif;\">will probably be<\/span><span style=\"font-family: Arial, sans-serif;\"> separate from Starbucks cafes and <\/span><span style=\"font-family: Arial, sans-serif;\">does not<\/span><span style=\"font-family: Arial, sans-serif;\"> yet have a name.<\/span><\/p>\n<p>Evolution Fresh&#8217;s <span style=\"font-family: Arial, sans-serif;\">goods<\/span><span style=\"font-family: Arial, sans-serif;\"> are <\/span><span style=\"font-family: Arial, sans-serif;\">currently<\/span><span style=\"font-family: Arial, sans-serif;\"> sold in Whole Foods and PCC Natural Markets <\/span><span style=\"font-family: Arial, sans-serif;\">shops<\/span><span style=\"font-family: Arial, sans-serif;\"> on the west coast of the United States. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks Corp said it plans to open a health and wellness-focused chain the coming year after its acquisition of Evolution Fresh, a California-based quality juice maker, for $30 million. The announcements come as the world&#8217;s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[1263,810],"class_list":["post-2293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-2","tag-expanding","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/2293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/comments?post=2293"}],"version-history":[{"count":3,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/2293\/revisions"}],"predecessor-version":[{"id":2418,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/2293\/revisions\/2418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/media\/2294"}],"wp:attachment":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/media?parent=2293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/categories?post=2293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/tags?post=2293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}