{"id":1467,"date":"2011-03-08T15:00:18","date_gmt":"2011-03-08T23:00:18","guid":{"rendered":"http:\/\/associatednews.info\/content\/?p=1467"},"modified":"2011-03-17T11:06:43","modified_gmt":"2011-03-17T19:06:43","slug":"starbucks-intorduces-new-logo","status":"publish","type":"post","link":"https:\/\/associatednews.info\/content\/starbucks-intorduces-new-logo\/","title":{"rendered":"Starbucks Intorduces New Logo"},"content":{"rendered":"<p><a href=\"http:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/03\/starbucks-logo-20111.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1468\" title=\"starbucks\" src=\"http:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/03\/starbucks-logo-20111-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/03\/starbucks-logo-20111-300x199.jpg 300w, https:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/03\/starbucks-logo-20111-342x227.jpg 342w, https:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/03\/starbucks-logo-20111.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Starbucks customers were greeted with several changes as they stopped in for their morning fix Tuesday.<\/p>\n<p>As part of its 40th anniversary celebration the company has reworked its  logo, dropping the words \u201cStarbucks Coffee.\u201d The menu has also been  changed to offer new coffee flavors, including cocoa cappuccino, and a  variety of news desserts named Starbucks Petites. In April, Starbucks  will unveil its Via instant coffee product in China, as reported in the  Wall Street Journal.<\/p>\n<p>This is not the first time the Seattle-based coffee merchant has altered  its logo. It is the fourth such change since the first store opened in  1971. After suffering a decline in sales during the 2007 recession, the  company cut jobs and closed stores worldwide. More changes, such as  increased Wi-Fi availability and stores designed to blend into local  neighborhoods, have led to a recovery in sales. Profits doubled between  fiscal 2009 and 2010.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks customers were greeted with several changes as they stopped in for their morning fix Tuesday. As part of its 40th anniversary celebration the company has reworked its logo, dropping the words \u201cStarbucks Coffee.\u201d The&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[812,811],"class_list":["post-1467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-2","tag-starbucks-logo","tag-starbucks-new-logo"],"_links":{"self":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/1467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/comments?post=1467"}],"version-history":[{"count":1,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/1467\/revisions"}],"predecessor-version":[{"id":1469,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/1467\/revisions\/1469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/media\/1468"}],"wp:attachment":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/media?parent=1467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/categories?post=1467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/tags?post=1467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}