{"id":13948,"date":"2017-12-10T14:23:00","date_gmt":"2017-12-10T22:23:00","guid":{"rendered":"http:\/\/associatednews.info\/content\/this-years-christmas-tree-shortage-has-roots-in-the-recession\/"},"modified":"2017-12-10T14:23:00","modified_gmt":"2017-12-10T22:23:00","slug":"this-years-christmas-tree-shortage-has-roots-in-the-recession","status":"publish","type":"post","link":"https:\/\/associatednews.info\/content\/this-years-christmas-tree-shortage-has-roots-in-the-recession\/","title":{"rendered":"This Year&#039;s Christmas Tree Shortage Has Roots In The Recession"},"content":{"rendered":"<p><span style=\"font-style:italic;font-size:16px\">By  <a target=\"_blank\" href=\"https:\/\/www.npr.org\/2017\/12\/10\/569412082\/this-years-christmas-tree-shortage-has-roots-in-the-recession?utm_medium=RSS&amp;utm_campaign=business\">Emma Bowman<\/a><\/span>  <\/p>\n<div class=\"ftpimagefix\" style=\"float:left\"><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.npr.org\/2017\/12\/10\/569412082\/this-years-christmas-tree-shortage-has-roots-in-the-recession?utm_medium=RSS&amp;utm_campaign=business\"><img decoding=\"async\" width=\"150\" src=\"https:\/\/media.npr.org\/assets\/img\/2017\/12\/08\/gettyimages-51827061_custom-6590222b0a3b8eb57a1cde6a7ede138b1aba777d-s1100-c15.jpg\" alt><\/p>\n<div><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/media.npr.org\/assets\/img\/2017\/12\/08\/gettyimages-51827061_custom-6590222b0a3b8eb57a1cde6a7ede138b1aba777d-s1200.jpg\"><\/a><\/div>\n<div>\n<div>\n<div><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/media.npr.org\/assets\/img\/2017\/12\/08\/gettyimages-51827061_custom-6590222b0a3b8eb57a1cde6a7ede138b1aba777d-s1200.jpg\">Enlarge this image<\/a><\/div>\n<\/div>\n<div>\n<div>\n<div>\n<p>\n                Shoppers walk through a forest of Christmas trees on the Snicker&#8217;s Gap Christmas Tree Farm in Bluemont, Va., in 2004. This season, a tightened tree supply dates back a decade ago, when fewer trees were planted during the recession.<\/p>\n<p>                <b><\/p>\n<p>                    Joe Raedle\/Getty Images<\/p>\n<p>                <\/b><b><b>hide caption<\/b><\/b><\/p>\n<\/div>\n<p><b><b>toggle caption<\/b><\/b><\/div>\n<p><span><\/p>\n<p>        Joe Raedle\/Getty Images<\/p>\n<p>    <\/span><\/div>\n<\/div>\n<p>If you usually ring in the holiday with a freshly cut evergreen, your reality this Christmas could very well be a scrawny Charlie Brown tree instead \u2014 or you may wind up paying more for a lush Fraser fir.<\/p>\n<p>This year, there is a tree shortage. Most growers blame the tightened supply on the Great Recession, says Valerie Bauerlein, who covered <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.wsj.com\/articles\/no-tannenbaum-theres-a-christmas-tree-shortage-1512129600\">the story<\/a> for <em>The Wall Street Journal<\/em>.<\/p>\n<p>A decade ago, &#8220;we were in a global economic malaise,&#8221; Bauerlein tells NPR&#8217;s Michel Martin. &#8220;And Christmas tree growers couldn&#8217;t sell the trees that they had cut, and for the price that they had in them, so then they planted less.&#8221;<\/p>\n<p>Christmas trees, as magical as they might seem, are still an agricultural crop. &#8220;Trees grow about a <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.realchristmastrees.org\/dnn\/Education\/Quick-Tree-Facts\">foot a year<\/a>,&#8221; Bauerlein says. &#8220;So eight, 10 years later, there&#8217;s a shortage. There&#8217;s more demand [now] because the economy&#8217;s prospering. And there are fewer trees to meet that demand.&#8221; The total acreage in production has dropped at least 30 percent since the early 2000s, she says.<\/p>\n<aside>\n<div><\/div>\n<\/aside>\n<aside>\n<div><\/div>\n<\/aside>\n<p>Even if you&#8217;ve seen plenty of trees in lots or in cut-your-own tree farms around your area this season, you&#8217;ll likely be paying more the farther you live from the biggest tree-producing states. Oregon and North Carolina now face reduced selection and higher prices, Bauerlein says.<\/p>\n<p>There is also been a movement of growers exiting the business. In recent years, &#8220;you also saw a lot of dropout of growers themselves, especially smaller growers, in western North Carolina \u2014 one of the main producers&#8221; of trees, Bauerlein says. &#8220;You&#8217;re also seeing fewer growers and [less] acreage in Oregon, which is the biggest producer; they account for about 30 percent of the market.&#8221; A lot of growers in Oregon are turning to grapes for wine and, a smaller number, to cannabis amid the booming marijuana industry, she says.<\/p>\n<p>The cost of a Christmas tree has more than <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.realchristmastrees.org\/dnn\/News-Media\/Industry-Statistics\/Consumer-Survey\">doubled since 2008<\/a>, according to data from the National Christmas Tree Association; last year, the average retail value for a fresh-cut tree was $74.70.<\/p>\n<p><!-- END ID=\"RES569490589\" CLASS=\"BUCKETWRAP INTERNALLINK INSETTWOCOLUMN INSET2COL \" --><\/p>\n<p>This year, Bauerlein says, &#8220;it&#8217;s the high-end trees that are really coveted: The Fraser firs out of Oregon that are tougher to find, especially at the height of 8 feet or above.&#8221;<\/p>\n<p>If this crop complication is dimming your holiday spirits, you can still break out some pine-scented candles, opt for an artificial tree \u2014 or jump on an Instagram-friendly trend to get the pine without the needles: Particularly in apartments and smaller spaces, some people have taken to <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.today.com\/home\/pineapples-are-new-christmas-trees-t119498\">decorating pineapples<\/a>.<\/p>\n<p><em>Lawrence Wu and Natalie Winston produced and edited the audio of this story.<\/em><\/p>\n<p><strong><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/\">Let&#8217;s block ads!<\/a><\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\">(Why?)<\/a><\/p>\n<p>Source:: <a href=\"https:\/\/www.npr.org\/2017\/12\/10\/569412082\/this-years-christmas-tree-shortage-has-roots-in-the-recession?utm_medium=RSS&amp;utm_campaign=business\" target=\"_blank\" title=\"This Year&#039;s Christmas Tree Shortage Has Roots In The Recession\" rel=\"nofollow\">https:\/\/www.npr.org\/2017\/12\/10\/569412082\/this-years-christmas-tree-shortage-has-roots-in-the-recession?utm_medium=RSS&amp;utm_campaign=business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"ftpimagefix\" style=\"float:left\"><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.npr.org\/2017\/12\/10\/569412082\/this-years-christmas-tree-shortage-has-roots-in-the-recession?utm_medium=RSS&amp;utm_campaign=business\"><img decoding=\"async\" width=\"150\" src=\"https:\/\/media.npr.org\/assets\/img\/2017\/12\/08\/gettyimages-51827061_custom-6590222b0a3b8eb57a1cde6a7ede138b1aba777d-s1100-c15.jpg\" alt><\/p>\n<div><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/media.npr.org\/assets\/img\/2017\/12\/08\/gettyimages-51827061_custom-6590222b0a3b8eb57a1cde6a7ede138b1aba777d-s1200.jpg\"><\/a><\/div>\n<div>\n<div>\n<div><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/media.npr.org\/assets\/img\/2017\/12\/08\/gettyimages-51827061_custom-6590222b0a3b8eb57a1cde6a7ede138b1aba777d-s1200.jpg\">Enlarge this image<\/a><\/div>\n<\/div>\n<div>\n<div>\n<div>\n<p>\n                Shoppers walk through a forest of Christmas trees on the Snicker&#8217;s Gap Christmas Tree Farm in Bluemont, Va., in 2004. This season, a tightened tree supply dates back a decade ago, when fewer trees were planted during the recession.<\/p>\n<p>                <b><\/p>\n<p>                    Joe Raedle\/Getty Images<\/p>\n<p>                <\/b><b><b>hide caption<\/b><\/b><\/p>\n<\/div>\n<p><b><b>toggle caption<\/b><\/b><\/div>\n<p><span><\/p>\n<p>        Joe Raedle\/Getty Images<\/p>\n<p>    <\/span><\/div>\n<\/div>\n<p>If you usually ring in the holiday with a freshly cut evergreen, your reality this Christmas could very well be a scrawny Charlie Brown tree instead \u2014 or you may wind up paying more for a lush Fraser fir.<\/p>\n<p>This year, there is a tree shortage. Most growers blame the tightened supply on the Great Recession, says Valerie Bauerlein, who covered <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.wsj.com\/articles\/no-tannenbaum-theres-a-christmas-tree-shortage-1512129600\">the story<\/a> for <em>The Wall Street Journal<\/em>.<\/p>\n<p>A decade ago, &#8220;we were in a global economic malaise,&#8221; Bauerlein tells NPR&#8217;s Michel Martin. &#8220;And Christmas tree growers couldn&#8217;t sell the trees that they had cut, and for the price that they had in them, so then they planted less.&#8221;<\/p>\n<p>Christmas trees, as magical as they might seem, are still an agricultural crop. &#8220;Trees grow about a <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.realchristmastrees.org\/dnn\/Education\/Quick-Tree-Facts\">foot a year<\/a>,&#8221; Bauerlein says. &#8220;So eight, 10 years later, there&#8217;s a shortage. There&#8217;s more demand [now] because the economy&#8217;s prospering. And there are fewer trees to meet that demand.&#8221; The total acreage in production has dropped at least 30 percent since the early 2000s, she says.<\/p>\n<aside>\n<div><\/div>\n<\/aside>\n<aside>\n<div><\/div>\n<\/aside>\n<p>Even if you&#8217;ve seen plenty of trees in lots or in cut-your-own tree farms around your area this season, you&#8217;ll likely be paying more the farther you live from the biggest tree-producing states. Oregon and North Carolina now face reduced selection and higher prices, Bauerlein says.<\/p>\n<p>There is also been a movement of growers exiting the business. In recent years, &#8220;you also saw a lot of dropout of growers themselves, especially smaller growers, in western North Carolina \u2014 one of the main producers&#8221; of trees, Bauerlein says. &#8220;You&#8217;re also seeing fewer growers and [less] acreage in Oregon, which is the biggest producer; they account for about 30 percent of the market.&#8221; A lot of growers in Oregon are turning to grapes for wine and, a smaller number, to cannabis amid the booming marijuana industry, she says.<\/p>\n<p>The cost of a Christmas tree has more than <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.realchristmastrees.org\/dnn\/News-Media\/Industry-Statistics\/Consumer-Survey\">doubled since 2008<\/a>, according to data from the National Christmas Tree Association; last year, the average retail value for a fresh-cut tree was $74.70.<\/p>\n<p><!-- END ID=\"RES569490589\" CLASS=\"BUCKETWRAP INTERNALLINK INSETTWOCOLUMN INSET2COL \" --><\/p>\n<p>This year, Bauerlein says, &#8220;it&#8217;s the high-end trees that are really coveted: The Fraser firs out of Oregon that are tougher to find, especially at the height of 8 feet or above.&#8221;<\/p>\n<p>If this crop complication is dimming your holiday spirits, you can still break out some pine-scented candles, opt for an artificial tree \u2014 or jump on an Instagram-friendly trend to get the pine without the needles: Particularly in apartments and smaller spaces, some people have taken to <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.today.com\/home\/pineapples-are-new-christmas-trees-t119498\">decorating pineapples<\/a>.<\/p>\n<p><em>Lawrence Wu and Natalie Winston produced and edited the audio of this story.<\/em><\/p>\n<p><strong><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/\">Let&#8217;s block ads!<\/a><\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\">(Why?)<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-13948","post","type-post","status-publish","format-standard","hentry","category-business-2"],"_links":{"self":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/13948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/comments?post=13948"}],"version-history":[{"count":0,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/13948\/revisions"}],"wp:attachment":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/media?parent=13948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/categories?post=13948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/tags?post=13948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}