{"id":12901,"date":"2017-09-06T14:05:29","date_gmt":"2017-09-06T22:05:29","guid":{"rendered":"http:\/\/associatednews.info\/content\/episode-628-this-ads-for-you\/"},"modified":"2017-09-06T14:05:29","modified_gmt":"2017-09-06T22:05:29","slug":"episode-628-this-ads-for-you","status":"publish","type":"post","link":"https:\/\/associatednews.info\/content\/episode-628-this-ads-for-you\/","title":{"rendered":"Episode 628: This Ad's For You"},"content":{"rendered":"

By Robert Smith<\/a><\/span> <\/p>\n

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\n Tom Burrell, ad man.<\/p>\n

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Courtesy of Tom Burrell<\/p>\n

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Courtesy of Tom Burrell<\/p>\n

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Note: This show originally ran in <\/em>2015<\/em><\/a>.<\/p>\n

In the early 1960s, the ad world had a one-size-fits-all philosophy. Black people, white people\u2014they all saw the same ads. And while that sounds egalitarian in theory, it often led to hilariously inappropriate ad copy, like<\/a>: “1842. It was a very good year for beer drinkers.”As Tom Burrell points out, it wasn’t really a good year for black people in the U.S., many of whom were still enslaved.<\/p>\n

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Tom Burrell was the first black man in Chicago advertising. He realized that this sort of one-size-fits-all marketing wasn’t just tone-deaf, but that it just wouldn’t work as well as it could. He thought there had to be a different way.<\/p>\n

Nowadays, marketing is precisely targeted. The targeting is so laser-specific that the ads you see on your Facebook feed practically have an audience of one: You. Tom Burrell started that shift.<\/p>\n

Today on the show, the story of the man who transformed the way people think about advertising and how advertisers think about us.<\/p>\n

Music: “<\/em>Low Slung<\/em><\/a>” and “<\/em>Private Number<\/em><\/a>.” Find us: <\/em>Twitter<\/em><\/a>\/ <\/em>Facebook<\/em><\/a>.<\/em><\/p>\n