{"id":12383,"date":"2017-07-18T23:05:00","date_gmt":"2017-07-19T07:05:00","guid":{"rendered":"http:\/\/associatednews.info\/content\/with-entry-into-interest-curation-google-goes-head-to-head-with-facebook\/"},"modified":"2017-07-18T23:05:00","modified_gmt":"2017-07-19T07:05:00","slug":"with-entry-into-interest-curation-google-goes-head-to-head-with-facebook","status":"publish","type":"post","link":"https:\/\/associatednews.info\/content\/with-entry-into-interest-curation-google-goes-head-to-head-with-facebook\/","title":{"rendered":"With Entry Into Interest Curation, Google Goes Head-To-Head With Facebook"},"content":{"rendered":"

By Aarti Shahani<\/a><\/span> <\/p>\n

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\n Google CEO Sundar Pichai talks about the new Google Assistant during a 2016 product event in San Francisco. The voice assistant is one of a number of Google products that will provide user data to the curation service that the company is launching today.<\/p>\n

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Eric Risberg\/AP<\/p>\n

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Eric Risberg\/AP<\/p>\n

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There’s a good chance you’re hungry for information you didn’t even know you wanted, but Google knows \u2014 and the tech giant is going to spoon-feed it to you.<\/p>\n

Google is following in Facebook’s footsteps, with plans to redesign its popular search page on mobile phones<\/a> so that you’ll get something similar to the social media site’s Newsfeed. Only Google’s will just be called “feed.”<\/p>\n

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“Google search should be working for you in the background even when you’re not searching,” says Ben Gomes, vice president of engineering, who spoke at a news conference at Google’s San Francisco offices. “It should be looking for information on the Web to give you information that’s important and relevant for you to further the interest that you have.”<\/p>\n

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Starting today, if you use the Pixel smartphone or the Google app (for Android and iOS), you’ll see this personalized feed. It will continually draw from what Google has learned about you across its suite of products \u2014 such as Search, Gmail, YouTube, Calendar, the Google home assistant and Chromecast.<\/p>\n

Google and Facebook \u2014 which both make their money by selling advertising \u2014 are in a constant tug-of-war. Google has tried and failed<\/a> to build a hit social network, but this new product could draw more eyeballs.<\/p>\n