{"id":11880,"date":"2017-06-05T13:17:00","date_gmt":"2017-06-05T21:17:00","guid":{"rendered":"http:\/\/associatednews.info\/content\/apple-joins-smart-speaker-race-with-music-focused-homepod\/"},"modified":"2017-06-05T13:17:00","modified_gmt":"2017-06-05T21:17:00","slug":"apple-joins-smart-speaker-race-with-music-focused-homepod","status":"publish","type":"post","link":"https:\/\/associatednews.info\/content\/apple-joins-smart-speaker-race-with-music-focused-homepod\/","title":{"rendered":"Apple Joins Smart-Speaker Race With Music-Focused &#039;HomePod&#039;"},"content":{"rendered":"<p><span style=\"font-style:italic;font-size:16px\">By  <a target=\"_blank\" href=\"http:\/\/www.npr.org\/sections\/thetwo-way\/2017\/06\/05\/531594351\/apple-joins-smart-speaker-race-with-music-focused-homepod?utm_medium=RSS&amp;utm_campaign=business\">Alina Selyukh<\/a><\/span>  <\/p>\n<div class=\"ftpimagefix\" style=\"float:left\"><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.npr.org\/sections\/thetwo-way\/2017\/06\/05\/531594351\/apple-joins-smart-speaker-race-with-music-focused-homepod?utm_medium=RSS&amp;utm_campaign=business\"><img decoding=\"async\" width=\"150\" src=\"https:\/\/media.npr.org\/assets\/img\/2017\/06\/05\/ap_17156696601334-982752fdf995295dad6035a8fe5f510027ecdf71-s1100-c15.jpg\" alt=\"\"><\/a><\/div>\n<div>\n<div>\n<div>\n<div><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/media.npr.org\/assets\/img\/2017\/06\/05\/ap_17156696601334-982752fdf995295dad6035a8fe5f510027ecdf71-s1200.jpg\">Enlarge this image<\/a><\/div>\n<\/div>\n<div>\n<div>\n<div>\n<p>\n                Apple executive Phil Schiller introduces the HomePod speaker at the Apple Worldwide Developers Conference in San Jose, Calif.<\/p>\n<p>                <b><\/p>\n<p>                    Marcio Jose Sanchez\/AP<\/p>\n<p>                <\/b><b><b>hide caption<\/b><\/b><\/p>\n<\/div>\n<p><b><b>toggle caption<\/b><\/b><\/div>\n<p><span><\/p>\n<p>        Marcio Jose Sanchez\/AP<\/p>\n<p>    <\/span><\/div>\n<\/div>\n<p>And then there were three.<\/p>\n<p>Apple has finally unveiled its answer to Amazon&#8217;s and Google&#8217;s smart speakers slash digital assistants \u2014 and it&#8217;s called HomePod.<\/p>\n<p>This has been one major area in consumer electronics lacking Apple&#8217;s footprint. Amazon has heavily dominated the field with its home speaker called Echo, which uses the digital assistant Alexa. Google Home <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.npr.org\/sections\/thetwo-way\/2016\/10\/04\/496552413\/google-goes-all-in-on-hardware-with-pixel-phone-home-assistant-vr-headset\">followed<\/a> in October and Microsoft&#8217;s assistant, Cortana, is also <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.theverge.com\/2017\/5\/10\/15604404\/hp-microsoft-cortana-speaker-hardware\">finding a home<\/a> in home speakers.<\/p>\n<p>Both Amazon Echo and Google Home respond to voice commands to play songs, look up stuff online, check the weather, set a reminder or control Internet-connected home appliances.<\/p>\n<p><!-- END ID=\"RES531636339\" CLASS=\"BUCKETWRAP INTERNALLINK INSETTWOCOLUMN INSET2COL \" --><\/p>\n<p>Siri can do those things, too, but Apple&#8217;s pitch for Siri-powered HomePod is instead focused heavily on music \u2014 the company appears to bank on consumers paying for smart speakers that deliver high-quality audio sound as a sort of gateway into the world of smart home assistants.<\/p>\n<p>&#8220;Just like we did with portable music, we want to reinvent home music,&#8221; Apple CEO Tim Cook said at the Worldwide Developers Conference, where HomePod was unveiled, becoming Apple&#8217;s first new device since the release of the Apple Watch in 2015.<\/p>\n<p>The HomePod \u2014 due to launch in December \u2014 looks like a mesh cylinder. Inside is the same processor that powers the iPhone and an upward-facing 4-inch woofer. Pulling music from the Apple library, the speaker was presented as being able to recognize its placement and direct rich audio sound into the room.<\/p>\n<p>The HomePod will be priced at $349, more expensive than Amazon&#8217;s $180 Echo or $50 Dot and Google&#8217;s $129 Home. The pricing of Apple&#8217;s device was shared at the conference in comparison to both smart home speakers as well as premium audio speakers. As <em>The New York Times<\/em><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.nytimes.com\/2017\/06\/05\/technology\/apple-wwdc.html?action=click&amp;contentCollection=Technology&amp;module=RelatedCoverage&amp;region=EndOfArticle&amp;pgtype=article\">points out<\/a>, that&#8217;s where one company might feel the competition the most:<\/p>\n<blockquote>\n<div>\n<p>&#8220;Though Apple appears to be playing catch up with Amazon and Google, the primary casualty here may be Sonos. That company offers a similar wireless multi-speaker system for listening to music throughout the home, similar to HomePod&#8217;s ability to chain together multiple speakers.<\/p>\n<\/div>\n<\/blockquote>\n<aside>\n<div><\/div>\n<\/aside>\n<aside>\n<div><\/div>\n<\/aside>\n<p>Observers are skeptical about Siri&#8217;s ability to successfully compete against Alexa and Google Assistant, as CNET <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.cnet.com\/news\/apples-new-homepod-smart-speaker-brings-siri-home\/\">notes<\/a>:<\/p>\n<blockquote>\n<div>\n<p>&#8220;A big question mark for the new speaker, though, is whether Siri is good enough to power its own dedicated device. Siri was introduced as a feature in the iPhone 4S in 2011, three years before Amazon came out with Alexa and the Echo. However, Siri has been slow to improve its voice-recognition technology and set of responses, especially compared with the more capable Alexa and Google Assistant. A smart speaker utilizing an underachieving voice assistant could dampen interest in the product.&#8221;<\/p>\n<\/div>\n<\/blockquote>\n<p>The conference is typically devoted to software updates and this year, Apple released <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.popularmechanics.com\/technology\/gadgets\/news\/a26763\/apple-wwdc-2017-announcements-roundup\/\">a series of new features and updates<\/a> for the iPhone, the iPad, Mac and the Apple Watch \u2014 including an augmented-reality kit for developers aimed at making the iPhone &#8220;the largest AR platform in the world.&#8221;<\/p>\n<p>As Reuters <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.reuters.com\/article\/us-apple-developer-idUSKBN18W2D2\">points out<\/a>, the augmented-reality push might be combined later with another push by Apple Maps indoors:<\/p>\n<blockquote>\n<div>\n<p>&#8220;New indoor maps of areas like malls and airports indicated that Apple might be laying groundwork to display information over images of those places in the future.&#8221;<\/p>\n<\/div>\n<\/blockquote>\n<p>The latest version of Apple&#8217;s Safari browser will be able to stop automatically playing videos as well as <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.npr.org\/sections\/alltechconsidered\/2016\/09\/26\/495502526\/online-trackers-follow-our-digital-shadow-by-fingerprinting-browsers-devices\">online trackers<\/a> used for advertisers.<\/p>\n<p>The company is also launching new models of both the iPad and the Mac computer.<\/p>\n<\/div>\n<div><!-- END ID=\"RES531636745\" CLASS=\"BUCKETWRAP INTERNALLINK INSETTWOCOLUMN INSET2COL \" --><\/div>\n<p><strong><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/\">Let&#8217;s block ads!<\/a><\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\">(Why?)<\/a><\/p>\n<p>Source:: <a href=\"http:\/\/www.npr.org\/sections\/thetwo-way\/2017\/06\/05\/531594351\/apple-joins-smart-speaker-race-with-music-focused-homepod?utm_medium=RSS&amp;utm_campaign=business\" target=\"_blank\" title=\"Apple Joins Smart-Speaker Race With Music-Focused &#039;HomePod&#039;\" rel=\"nofollow\">http:\/\/www.npr.org\/sections\/thetwo-way\/2017\/06\/05\/531594351\/apple-joins-smart-speaker-race-with-music-focused-homepod?utm_medium=RSS&amp;utm_campaign=business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"ftpimagefix\" style=\"float:left\"><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.npr.org\/sections\/thetwo-way\/2017\/06\/05\/531594351\/apple-joins-smart-speaker-race-with-music-focused-homepod?utm_medium=RSS&amp;utm_campaign=business\"><img decoding=\"async\" width=\"150\" src=\"https:\/\/media.npr.org\/assets\/img\/2017\/06\/05\/ap_17156696601334-982752fdf995295dad6035a8fe5f510027ecdf71-s1100-c15.jpg\" alt=\"\"><\/a><\/div>\n<div>\n<div>\n<div>\n<div><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/media.npr.org\/assets\/img\/2017\/06\/05\/ap_17156696601334-982752fdf995295dad6035a8fe5f510027ecdf71-s1200.jpg\">Enlarge this image<\/a><\/div>\n<\/div>\n<div>\n<div>\n<div>\n<p>\n                Apple executive Phil Schiller introduces the HomePod speaker at the Apple Worldwide Developers Conference in San Jose, Calif.<\/p>\n<p>                <b><\/p>\n<p>                    Marcio Jose Sanchez\/AP<\/p>\n<p>                <\/b><b><b>hide caption<\/b><\/b><\/p>\n<\/div>\n<p><b><b>toggle caption<\/b><\/b><\/div>\n<p><span><\/p>\n<p>        Marcio Jose Sanchez\/AP<\/p>\n<p>    <\/span><\/div>\n<\/div>\n<p>And then there were three.<\/p>\n<p>Apple has finally unveiled its answer to Amazon&#8217;s and Google&#8217;s smart speakers slash digital assistants \u2014 and it&#8217;s called HomePod.<\/p>\n<p>This has been one major area in consumer electronics lacking Apple&#8217;s footprint. Amazon has heavily dominated the field with its home speaker called Echo, which uses the digital assistant Alexa. Google Home <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.npr.org\/sections\/thetwo-way\/2016\/10\/04\/496552413\/google-goes-all-in-on-hardware-with-pixel-phone-home-assistant-vr-headset\">followed<\/a> in October and Microsoft&#8217;s assistant, Cortana, is also <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.theverge.com\/2017\/5\/10\/15604404\/hp-microsoft-cortana-speaker-hardware\">finding a home<\/a> in home speakers.<\/p>\n<p>Both Amazon Echo and Google Home respond to voice commands to play songs, look up stuff online, check the weather, set a reminder or control Internet-connected home appliances.<\/p>\n<p><!-- END ID=\"RES531636339\" CLASS=\"BUCKETWRAP INTERNALLINK INSETTWOCOLUMN INSET2COL \" --><\/p>\n<p>Siri can do those things, too, but Apple&#8217;s pitch for Siri-powered HomePod is instead focused heavily on music \u2014 the company appears to bank on consumers paying for smart speakers that deliver high-quality audio sound as a sort of gateway into the world of smart home assistants.<\/p>\n<p>&#8220;Just like we did with portable music, we want to reinvent home music,&#8221; Apple CEO Tim Cook said at the Worldwide Developers Conference, where HomePod was unveiled, becoming Apple&#8217;s first new device since the release of the Apple Watch in 2015.<\/p>\n<p>The HomePod \u2014 due to launch in December \u2014 looks like a mesh cylinder. Inside is the same processor that powers the iPhone and an upward-facing 4-inch woofer. Pulling music from the Apple library, the speaker was presented as being able to recognize its placement and direct rich audio sound into the room.<\/p>\n<p>The HomePod will be priced at $349, more expensive than Amazon&#8217;s $180 Echo or $50 Dot and Google&#8217;s $129 Home. The pricing of Apple&#8217;s device was shared at the conference in comparison to both smart home speakers as well as premium audio speakers. As <em>The New York Times<\/em><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.nytimes.com\/2017\/06\/05\/technology\/apple-wwdc.html?action=click&amp;contentCollection=Technology&amp;module=RelatedCoverage&amp;region=EndOfArticle&amp;pgtype=article\">points out<\/a>, that&#8217;s where one company might feel the competition the most:<\/p>\n<blockquote>\n<div>\n<p>&#8220;Though Apple appears to be playing catch up with Amazon and Google, the primary casualty here may be Sonos. That company offers a similar wireless multi-speaker system for listening to music throughout the home, similar to HomePod&#8217;s ability to chain together multiple speakers.<\/p>\n<\/div>\n<\/blockquote>\n<aside>\n<div><\/div>\n<\/aside>\n<aside>\n<div><\/div>\n<\/aside>\n<p>Observers are skeptical about Siri&#8217;s ability to successfully compete against Alexa and Google Assistant, as CNET <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.cnet.com\/news\/apples-new-homepod-smart-speaker-brings-siri-home\/\">notes<\/a>:<\/p>\n<blockquote>\n<div>\n<p>&#8220;A big question mark for the new speaker, though, is whether Siri is good enough to power its own dedicated device. Siri was introduced as a feature in the iPhone 4S in 2011, three years before Amazon came out with Alexa and the Echo. However, Siri has been slow to improve its voice-recognition technology and set of responses, especially compared with the more capable Alexa and Google Assistant. A smart speaker utilizing an underachieving voice assistant could dampen interest in the product.&#8221;<\/p>\n<\/div>\n<\/blockquote>\n<p>The conference is typically devoted to software updates and this year, Apple released <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.popularmechanics.com\/technology\/gadgets\/news\/a26763\/apple-wwdc-2017-announcements-roundup\/\">a series of new features and updates<\/a> for the iPhone, the iPad, Mac and the Apple Watch \u2014 including an augmented-reality kit for developers aimed at making the iPhone &#8220;the largest AR platform in the world.&#8221;<\/p>\n<p>As Reuters <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.reuters.com\/article\/us-apple-developer-idUSKBN18W2D2\">points out<\/a>, the augmented-reality push might be combined later with another push by Apple Maps indoors:<\/p>\n<blockquote>\n<div>\n<p>&#8220;New indoor maps of areas like malls and airports indicated that Apple might be laying groundwork to display information over images of those places in the future.&#8221;<\/p>\n<\/div>\n<\/blockquote>\n<p>The latest version of Apple&#8217;s Safari browser will be able to stop automatically playing videos as well as <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.npr.org\/sections\/alltechconsidered\/2016\/09\/26\/495502526\/online-trackers-follow-our-digital-shadow-by-fingerprinting-browsers-devices\">online trackers<\/a> used for advertisers.<\/p>\n<p>The company is also launching new models of both the iPad and the Mac computer.<\/p>\n<\/div>\n<div><!-- END ID=\"RES531636745\" CLASS=\"BUCKETWRAP INTERNALLINK INSETTWOCOLUMN INSET2COL \" --><\/div>\n<p><strong><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/\">Let&#8217;s block ads!<\/a><\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\">(Why?)<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-11880","post","type-post","status-publish","format-standard","hentry","category-business-2"],"_links":{"self":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/11880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/comments?post=11880"}],"version-history":[{"count":0,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/11880\/revisions"}],"wp:attachment":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/media?parent=11880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/categories?post=11880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/tags?post=11880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}