{"id":1121,"date":"2011-02-22T09:46:46","date_gmt":"2011-02-22T17:46:46","guid":{"rendered":"http:\/\/associatednews.info\/content\/?p=1121"},"modified":"2011-03-15T09:50:51","modified_gmt":"2011-03-15T17:50:51","slug":"competitors-cannot-match-ipads-success","status":"publish","type":"post","link":"https:\/\/associatednews.info\/content\/competitors-cannot-match-ipads-success\/","title":{"rendered":"Competitors Cannot Match iPad&#8217;s Success"},"content":{"rendered":"<p><a href=\"http:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/03\/ipad-LEAD01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1122\" title=\"shopping ipad\" src=\"http:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/03\/ipad-LEAD01-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/03\/ipad-LEAD01-150x150.jpg 150w, https:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/03\/ipad-LEAD01-50x50.jpg 50w, https:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/03\/ipad-LEAD01-70x70.jpg 70w, https:\/\/associatednews.info\/content\/wp-content\/uploads\/2011\/03\/ipad-LEAD01-55x55.jpg 55w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>The biggest surprise when Apple released the iPad was the price of $500. The iPad is still the best-selling product of its kind. Competitors have had trouble producing and successfully marketing any products near the $500 mark. The closest competitors, Motorola\u2019s Xoom tablet and Samsung\u2019s Galaxy Tab, are debuting at $800 and $600 respectively. Why have these companies not been able to set a lower starting price and how did Apple do it?<\/p>\n<p>The answer is a full integration of marketing, retailing and software engineering. Apple does much of this in-house, leading to increased profits. Other companies outsource many of these services, leading to lower profits for those companies. Apple sells many iPads through it&#8217;s own retail stores and online iTunes store, rather than through independent retailers, allowing Apple to retain higher profits.<\/p>\n<p>Competitors do not have similar strategies and have suffered when it comes to the success and price points of similar products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The biggest surprise when Apple released the iPad was the price of $500. The iPad is still the best-selling product of its kind. Competitors have had trouble producing and successfully marketing any products near the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[651,650,649],"class_list":["post-1121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping","tag-apple-ipad","tag-ipad-success","tag-ipad-unmatched"],"_links":{"self":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/1121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/comments?post=1121"}],"version-history":[{"count":5,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/1121\/revisions"}],"predecessor-version":[{"id":1127,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/posts\/1121\/revisions\/1127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/media\/1122"}],"wp:attachment":[{"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/media?parent=1121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/categories?post=1121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/associatednews.info\/content\/wp-json\/wp\/v2\/tags?post=1121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}