{"id":10724,"date":"2017-02-21T04:30:00","date_gmt":"2017-02-21T12:30:00","guid":{"rendered":"http:\/\/associatednews.info\/content\/toy-fair-shows-off-whats-new-as-toys-r-us-cuts-250-corporate-jobs\/"},"modified":"2017-02-21T04:30:00","modified_gmt":"2017-02-21T12:30:00","slug":"toy-fair-shows-off-whats-new-as-toys-r-us-cuts-250-corporate-jobs","status":"publish","type":"post","link":"https:\/\/associatednews.info\/content\/toy-fair-shows-off-whats-new-as-toys-r-us-cuts-250-corporate-jobs\/","title":{"rendered":"Toy Fair Shows Off What's New As Toys R Us Cuts 250 Corporate Jobs"},"content":{"rendered":"

By Doreen McCallister<\/a><\/span> <\/p>\n

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\n At the International Toy Fair, TOMY International and PlayFusion announced Toys R Us as the exclusive in-store retail launch partner for Lightseekers, the next generation of connected play featuring smart figures, trading cards and more.<\/p>\n

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Adam Hunger\/AP Images for TOMY<\/p>\n

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Adam Hunger\/AP Images for TOMY<\/p>\n

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The 114th North American International Toy Fair <\/a>boosts a chance for industry players to see “hundreds of thousands of innovative new toys and games before they hit store shelves.”<\/p>\n

To attend the four-day event in New York City must be a lot like being a kid in a candy store \u2014 er \u2014 make that toy store.<\/p>\n

At the Jacob K. Javits Convention Center, hundreds of thousands of square feet are dedicated to the “hottest new toys and trends.”<\/p>\n

“Many of the toys and games displayed here are being seen for the very first time \u2014 and are likely to top kids’ birthday and holiday wish lists throughout the coming year,” said Steve Parierb, president and CEO of the U.S. Toy Industry Association.<\/p>\n

In a statement, industry officials said, “Last year, U.S. toy sales grew 5% and are estimated to be $26 billion. The industry supports more than half a million American jobs and has a total U.S. economic impact of more than $80 billion.”<\/p>\n

But not everything is bright and shiny for toy retailers \u2014 toy shopping is shifting from brick-and-mortar stores to online retailers.<\/p>\n

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