So many companies fall prey to the idea that “If you build it, they will come” that it is refreshing to encounter a CEO who accepts the brutal reality of business, that no one cares, that nobody wants your product unless they are systematically convinced, that creating a successful company goes far beyond building a technology product but actually involves building a business.

Mike Tuchen, CEO of Talend, is one such CEO. In a couple of recent conversations we covered a lot of ground about what it means to build a business and how to avoid the many fallacies that are alive and well in the technology business.

Talend is an open source data integration platform that competes with companies like Informatica, IBM, Tibco, Abinitio, Pentaho, and MuleSoft and many others. Data integration is a hot topic these days because the need to move data around with precision, transform it, and track where everything is, has grown as the use of data has grown.

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