By Peter Hall
It may be weird to fall in love with a marketing campaign, but The Hunger Games just makes it so dang easy. Instead of simply dumping a bunch of photoshopped posters of floating heads online, Lionsgate’s marketing team has consistently risen to the same level of quality of the actual movies they’re selling.
The difference between a Hunger Games poster and your average movie poster is that they’re not just a role call of who is in the movie. A Hunger Games poster is a soulful reminder of what is at stake in the story. They engage fans on an emotional level, which is just not something you can say of most publicity materials.
We’ll be getting a ton of new posters and trailers and TV spots and whoknowswhats this week thanks to Comic-Con, but the team behind The Hunger Games: Mockingjay – Part 2 has just set the bar pretty high. Let’s see if anyone else can reach it.
The Hunger Games: Mockingjay – Part 2 hits theaters on November 20, 2015. And if you’re curious about how all of these posters and trailers come to be, you should check out our interview with producer Nina Jacobson and director Francis Lawrence.
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Source:: http://www.movies.com/movie-news/new-hunger-games-mockingjay-posters/18770?wssac=164&wssaffid=news