Roddenberry Entertainment, the company founded by Gene Roddenberry and responsible for Star Trek, is now filming movies in 360 degrees for a more immersive viewing experience. Roddenberry 360 is being developed in partnership with Immersive Media, the company behind Google Street View.

âEURoeImmersive Media is a leader in 360° technology and we are proud to partner with them on this new initiative. Roddenberry Entertainment strives to be on the forefront of innovation and we believe that this partnership will continue that legacy,âEUR said Trevor Roth, COO amp; Head of Development for Roddenberry Entertainment.

âEURoeWorking with Roddenberry, weâEUR(TM)re able to push the envelope on what it means to create immersive and VR Video, taking it past the virtual tourism experience into the more compelling narrative space. Their creative capabilities are a perfect complement to our innovative technical and production offerings,âEUR said Myles McGovern, CEO of Immersive Media.

Roddenberry 360
iDigi

Fans at the Roddenberry Entertainment San Diego Comic-Con 2015 panel were treated to a screening of âEURoeWhite Room: 02B3âEUR, a film shot in 360 degrees. The main features of the technology is the immersive viewing experience which allows viewers to rotate their perspective around and act as a figure in the film.

âEURoeWhite Room: 02B3 is the story of six strangers who suddenly awaken in a white room and eventually find out that they are unwilling participants in an experiment that could change the face of humanity forever. The film, which has already won film festival awards both domestically and internationally, stars a variety of genre recognizable talent including Breckin Meyer, Tamlyn Tomita, David Blue, Rachel True and Doug Jones, as well as Internet icons Tony Janning and Milynn Sarley.âEUR

iDigitalTimes was present for the âEURoeWhite Room: 02B3âEUR screening. The intriguing film can be viewed on a mobile device at www.whiteroom02B3.com/trailer through the free im360 Android and iOS app.

Beginning August 3, 2015, users of 360° technology, including iOS and Android mobile devices, as well as Google Cardboard, can download White Room: 02B3 via its signature app, which includes the film short in traditional and 360° viewing formats, along with a number of special feature extras. The app will be available for only $2.99 via iTunes and the Apple App Store, the Google Play Store, and the Samsung Galaxy Apps store. Plus, a special 360° trailer of White Room: 02B3 will be made available on the Samsung Galaxy Gear VR and Oculus Rift, with the full film to come at a later date.

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