One of the most common complaints I hear from businesses executives is about the competitive nature of their business. They’ll often say to me “We offer the same service as our competitors. So, if we don’t offer the lowest price, we’ll be in trouble.” While on vacation in the United Kingdom, Iexperienced some businesses that figured out a way to establish a niche to quickly grow their business.

How Businesses Can Stand Out

In the UK’s Lake District, there are several quaint towns – each with its own character. Some are for partying, and others for relaxing. We stayed in Keswick, offering great hiking, lake activities and relaxation. Since our son has Celiac disease and cannot eat gluten for medical reasons, we had to find restaurants and hotels that could cater to our unique needs.

Theresa and Neil own Leonard’s Field House. Several years ago, when Theresa was diagnosed with Coeliac disease (or Celiac, as we spell it in the US), they decided to turn a negative into a positive. They thought:

We want to create a place that is great for those with special dietary needs, while still offering an amazing experience for those without.

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