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Falling Stars: Negative Yelp Reviews Target Trump Restaurants, Hotels

The Trump Grill at Trump Tower in New York City in December. Now that Donald Trump is president, online reviews of his hotels, restaurants and other properties have become much more politicized.

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After purportedly stopping in at Mar-a-Lago, President Trump’s Palm Beach resort, not long ago, a visitor went straight to Google’s online review site to complain about the restaurant ambience.

“Very loud and distracting dinner atmosphere,” the visitor noted. “I just wanted a quiet peaceful meal, but White House staff and diplomats at the next table kept shouting out classified information.”

People who dislike Trump politically have found a new way of venting their fury and in the process perhaps hitting him in his wallet: They can leave a lousy review on sites such as Yelp, TripAdvisor and Google.

Of course there are also plenty of pro-Trump reviews from Trump fans. But since Trump’s nomination at the Republican convention last summer, negative reviews on Yelp and Google have begun outpacing positive reviews by a factor of 6 to 4, says Signpost, a marketing software company.

Some of the reviews are funny; others, just nasty.

“Not a pleasant experience,” noted one person about the Trump International Hotel & Tower in New York. “I felt like I was going to be groped the whole time.”

“The person who runs these hotels is a giant racist which is pretty ironic for someone who is Orange-American. Would not recommend,” said another.

It’s not just that some of the reviews are snarky. More and more users have also been giving Trump’s U.S. hotels and restaurants one-star ratings, Signpost says.

“In February, in particular, we saw a spike in one-star reviews. There were about 160 one-star reviews written for Trump properties in the month of February alone,” noted Stuart Wall, Signpost’s founder and CEO.

For the Trump Organization, which didn’t return requests for comment for this story, that’s a potential cause for concern.

People who don’t even read reviews nevertheless may rely heavily on ratings systems to choose hotels and restaurants, research suggests. In fact, many people shopping for hotels begin by looking at the highest-ranked properties, which puts those farther down the list at a disadvantage.

Harvard Business School professor Michael Luca studied the impact of a Yelp ratings downgrade on restaurants in Seattle between January 2003 and October 2009.

“For independent restaurants, Yelp ratings matter a lot,” he concluded. “A one-star increase maps to about a 5 [to] 9 percent increase in sales.” He cautions that the impact is not as strong for chain restaurants and for well-known brand names, which certainly includes Trump.

For its part, Yelp tries to protect the integrity of its content by using humans to weed out politically tinged reviews.

For example, a banner is now posted on the page for Trump SoHo New York warning, “This business is being monitored by Yelp’s support team for content related to media reports.”

The site also uses software that “takes a whole number of factors into account as to whether we should trust or rely on that content, based on how much we know about that user,” says Vincent Sollitto, Yelp senior vice president.

But not all review sites use such software and even if they do, no program can screen out all politically motivated content.

Still, all is hardly lost for the Trump Organization, Luca says.

He notes that the company has talked about building more properties in the U.S. and abroad, and recently doubled the Mar-a-Lago initiation fee. That suggests that for Trump, the benefits of being president still outweigh the disadvantages.

“It seems that at least Trump thinks that the benefits of the brand-building of being president [have] a bigger effect than any negative effect that might be coming through an influx of negative reviews,” he says.

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Engineers Say Tax Increase Needed To Save Failing U.S. Infrastructure

There are 59,000 structurally deficient bridges around the country.

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The nation’s roads, bridges, airports, water and transit systems are in pretty bad shape, according to the civil engineers who plan and design such infrastructure.

The new report card from the American Society of Civil Engineers gives the infrastructure of the United States a D-plus.

That nearly failing grade should boost President Trump’s efforts to get a plan to invest up to $1 trillion in rebuilding everything from highways and bridges to tunnels and dams, even though the engineers’ group is recommending something the president and his party are unlikely to support: a huge increase in the gasoline tax.

It’s not as though many of our bridges are about to collapse or our cars likely to be swallowed up by potholes, but according to ASCE, a significant number of the critical structures and systems that we rely on to get us to and from work, that provide us with clean drinking water, and that protect us from floods are in pretty bad shape.

Take the nation’s roads, for example, which Greg DiLoreto, a former president of ASCE, says get the same disappointing grade as four years ago: a D.

“More than 2 out of every 5 miles of America’s urban interstates are congested, and traffic delays cost this country $160 billion in wasted fuel and time,” says DiLoreto.

Because roads and highways are out of date and unable to handle today’s demand, DiLoreto says, “on average, Americans waste 43 hours a year stuck in traffic. Or in other words, one in your two weeks’ vacation, gone.”

He says the nation’s aging airports are increasingly congested, too.

“It is expected that by 2020, 24 of our 30 major airports will experience Thanksgiving Day peak traffic at least once a week,” DiLoreto says.

In addition, America’s water systems are leaking trillions of gallons of water, more than 2,000 dams are at high risk of failure, and there are 59,000 structurally deficient bridges around the country.

“Structurally deficient doesn’t mean they are unsafe,” DiLoreto says. “But it does mean they require more repair and more frequent inspections.”

Mass transit earns the worst grade of all, a D-minus.

“The nation’s transit systems are chronically underfunded, resulting in aging infrastructure and a $90 billion maintenance backlog,” DiLoreto says.

Getting all of the nation’s infrastructure into relatively good shape by the year 2025 would cost $4.59 trillion, according to the ASCE report; that’s $2 trillion more than is budgeted by local, state and federal governments to address infrastructure needs.

ASCE Executive Director Tom Smith says the chronic failure to invest in infrastructure is a huge drain on the nation’s economy, putting American jobs and lives at risk.

“Unfortunately, we have a tendency to wait for disasters and be reactive, and what we want to do is be proactive and not reactive,” Smith says. “Because when we’re reactive, it ends up costing significantly more than when we’re proactive.”

The engineers’ group applauds President Trump for bringing needed attention to fixing the nation’s crumbling infrastructure, both during his campaign and since taking office. But it also notes his call to spend up to $1 trillion on infrastructure is not enough and that his plan to leverage private investment is inadequate.

“We, the American people, will have to pay for it,” says ASCE President Norma Jean Mattei. “There’s no magic wand to address this crisis, no infrastructure money tree, no infrastructure private sector angel.”

The ASCE is calling for a huge, 25 cents per gallon increase in the federal gasoline tax to help pay for infrastructure improvements. The group notes that the current tax of 18.4 cents per gallon hasn’t been raised since 1993 and so hasn’t kept up with inflation and growing needs.

But recent efforts to raise the gas tax even just a few cents or a nickel have been political nonstarters with Republicans in Congress. So a proposal to more than double the motor fuel tax is not likely to get off the ground.

White House spokesman Sean Spicer says President Trump is likely to stick with his original plan.

“I think we’re looking at a public-private partnership as a funding mechanism,” Spicer said in his briefing Thursday. “There’s a lot of work being done behind the scenes and I don’t want to put a timeline on that.”

Despite the urgent call from the engineers, Spicer says for now, infrastructure will have to wait until after the repeal and replacement of the Affordable Care Act and reform of the tax code.

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Episode 596: Hacking The iPhone For Fun, Profit, And Maybe Espionage

An iPhone.

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Sefa Karacan / Anadolu Agency/Getty Images

This episode first ran in 2015 and contains explicit language.

Every time there is a big new release of some software, an operating system or a new browser, hackers get to work. Each new release is the start of a race because there are all these giant players who desperately want to find the new flaw in the software.

For the people who find these flaws, there’s money to be made. But it’s not just hackers looking for these glitches. Wikileaks released documents showing how the C.I.A. uses different software tools and techniques to break into phones, computers, and Internet-connected televisions.

Today on the show, the story of one man who stumbled on a flaw in Apple’s operating system, a way to hack the phone you might have in your hands right now.

Music: “Soul Sista” and “Good To Be Bad.” Find us: Twitter/ Facebook.
Subscribe to our show on iTunes or PocketCast.

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'The New Yorker' Uncovers Trump Hotel's Ties To Corrupt Oligarch Family

Business reporter Adam Davidson spent months investigating the Trump Hotel Baku deal, which the Trump Organization cut its ties with a month after Trump’s election. In his detailed story for The New Yorker, Davidson writes that Trump did business with corrupt partners who also did business with Iran’s Revolutionary Guard. This would be in violation of the Foreign Corrupt Practices Act.

ARI SHAPIRO, HOST:

The Trump Organization’s overseas properties have raised questions about conflicts of interest. In the latest issue of The New Yorker, Adam Davidson writes about one that he calls Donald Trump’s worst deal.

ROBERT SIEGEL, HOST:

It’s a hotel in Azerbaijan, one of the most corrupt countries in the world. And the deal links a chain of people from Ivanka Trump to shady officials in Azerbaijan and possibly to members of Iran’s Revolutionary Guard, which has been accused of sponsoring terrorism.

SHAPIRO: The property is in Baku, Azerbaijan’s capital. New Yorker writer Adam Davidson went to visit.

ADAM DAVIDSON: There’s about a 2-mile-by-half-a-mile stretch along the Caspian Sea that’s about as luxurious as any city in the world, just the most beautiful shops and hotels. There’s luxury restaurants, etc.

SHAPIRO: But that’s not the site of the Trump property.

DAVIDSON: There’s this neighborhood quite far away that’s more like strip malls and kind of down-on-your-luck hookah bars, and that is where that luxury Trump Hotel and residence was supposed to be.

SHAPIRO: The hotel has never opened, but the name at the top is still there, Trump. The Trump Organization says that branding was the only involvement they had. In other words, they were just a licensor. Adam Davidson of The New Yorker says that’s not entirely accurate.

DAVIDSON: They were intimately involved in this building. They had a profit share. They weren’t owners, but Trump staff were flying over for quite a while every month to oversee every aspect of the building…

SHAPIRO: Including Trump’s daughter Ivanka.

DAVIDSON: Ivanka, she went once, but from New York, I’m told she was involved in every decision. She was – she was intimately involved. And that’s really important for legal reasons that they were so involved.

SHAPIRO: This Azerbaijani official you write about who is at the center of this project, Ziya Mammadov, seems like a shady character. What did you learn about him?

DAVIDSON: So Ziya Mammadov is the transportation – was, until a couple of weeks ago, the transportation minister of Azerbaijan. And he’s been called by American officials notoriously corrupt, even for Azerbaijan.

He is a man whose salary was something around $12,000 a year, yet he became a billionaire with the most ridiculous, luxurious homes. There’s a bunch of companies – one is technically owned by his son; the other is technically owned by his brother; another is technically owned by his former driver – but everyone believes are front companies for Ziya Mammadov, this very corrupt official. And it was this group of companies that the Trump Organization signed their deal with.

SHAPIRO: And then what is Mammadov’s possible connection to the Iranian Revolutionary Guard?

DAVIDSON: We believe, American officials believe, that Ziya Mammadov has a close business relationship with a company called Azarpassillo. And the more I learned about Azarpassillo, the clearer it seemed to be that they are likely a front company for the Iranian Revolutionary Guard Corps. Many believe – the president himself has made it clear he believes – that the Revolutionary Guard funds terrorism around the world and does a lot of other nefarious things through front companies, front companies that technically have no relationship but work for the Revolutionary Guard.

SHAPIRO: So you’ve got this thread from the Trumps to the Azerbaijanis to the Iranians. And the question is, did the Trump Organization break a law? And it boils down to something called the Foreign Corrupt Practices Act, which basically prohibits American companies from doing business with corrupt officials overseas. You talked to a lot of lawyers who said even a passing glance at this deal would have raised a lot of red flags. What evidence is there that the Trump Organization may have violated this law?

DAVIDSON: The way these rules work is you need to follow red flags. So if you are buying some office furniture from Norway, you probably don’t see a lot of red flags. You’re not too worried. But once you are doing business in Azerbaijan at all, because it’s such a corrupt country, that’s a red flag. When you’re doing business with a government official of any country, that’s a red flag. When you’re doing business with a government official who is known to be perhaps the most corrupt man in one of the most corrupt countries in the world, that’s considered a huge red flag.

SHAPIRO: Adam, we should note that the Trump Organization canceled this deal after the election in December.

DAVIDSON: Yeah.

SHAPIRO: This law, the Foreign Corrupt Practices Act, is clearest when an American bribes a foreign official. And the Trump Organization told you the money is going the other way, that they’re actually profiting from this. So what could actually be illegal here?

DAVIDSON: So this is actually a debate. I’d say nearly every expert in the FCPA said it’s very possible there was a violation here. But several said it would be tricky to prove it because you would need to show that the Trump Organization profited through the corruption that they enabled through giving something of value to a foreign corrupt official.

That’s a mouthful. But the Trump Organization’s assertion is, hey, we didn’t give them anything of value. It doesn’t have to be money, just anything of value. And they gave their name, their reputation, their brand value. And as we know, the president values his – the brand value of his name very highly. And – and that put a sheen, a kind of American-safe sheen to an otherwise corrupt operation.

SHAPIRO: So it sounds like a tough case.

DAVIDSON: I think it’s a very tough case. And, you know, the Department of Justice tends to like home runs. They like – they tend to like 100 percent cases, 98 percent cases. They don’t like tough cases. But I think when it’s the president of the United States, it’s very different than if it’s a case against, you know, just some generic real estate developer.

And we, the American people, need to know, is our president in business with really shady people? Do really shady people have information about him? That’s a different kind of need than the decision-making process that normally goes into one of these prosecutions.

SHAPIRO: Adam Davidson’s article in The New Yorker is called “Donald Trump’s Worst Deal.” Great to talk to you, Adam.

DAVIDSON: Ari, such a pleasure.

Copyright © 2017 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

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Waffle House Co-Founder Joe Rogers Sr. Dies At 97

Waffle House founders Joe Rogers Sr., left, and Tom Forkner, pose in front of a Waffle House restaurant in Norcross, Ga., after eating lunch there 2005.

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Joe Rogers Sr. and Tom Forkner opened their first Waffle House in Avondale Estates, Ga., on Labor Day in 1955.

Rogers died on Friday at the age of 97. Forkner is 99 years old.

When the two met, Rogers worked for the Toddle House restaurant chain and Forkner worked in real estate.

Forkner was the businessman in the partnership that produced the all-night diner chain, and Rogers was the people person — a champion for customers and employees.

The yellow Waffle House sign has become a familiar landmark along roadways in the Southeast.

Rogers was often heard to say, “We’re not in the restaurant business, we’re in the people business.”

The Atlanta Journal-Constitution reports:

“Rogers and Forkner phased themselves out of the day-to-day operations in the late 1970s.

“They still spent time at the corporate headquarters in Norcross even in their mid-80s.

“Rogers went in up until a few years ago.”

There are now 1,900 restaurants in the chain and approximately 40,000 employees.

Joe Rogers Jr. said in a statement, “They never envisioned the financial success shared by so many of their associates 61 years later.”

In an interview with the Atlanta Journal-Constitution, Rogers Sr. said, “I’m not an executive, I’m a waffle cook.”

In his autobiography — Who’s Looking Out for the Poor Old Cash Customer? — Joe Rogers Sr. wrote, “”My daddy had taught me always to smile at people and always to make people happy to see me.”

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Does Nintendo's New Console Signal A 'Switch' For The Video Game Market?

There’s hype surrounding Nintendo’s first home-to-handheld hybrid console, Switch. Wall Street Journal technology reporter Nathan Olivarez-Giles says this could be a make or break moment for Nintendo.

MICHEL MARTIN, HOST:

Moving on to technology…

(SOUNDBITE OF SONG, “SUPER MARIO THEME”)

MARTIN: “Super Mario” and “The Legend Of Zelda” are all part of the Nintendo legacy. But now, beloved games from 30 years ago are getting a facelift to compete against Xbox and PlayStation, not to mention the hundreds of mobile apps that have frankly put Nintendo a bit on the back foot.

Nintendo has unveiled what many game reviewers are calling a game-changer. It’s called Switch, but let’s see if the Nintendo Switch is worth all the hype. To find out more about it, we called Wall Street Journal technology reporter Nathan Olivarez-Giles. He’s with us now from San Francisco. Nathan, thanks so much for joining us.

NATHAN OLIVAREZ-GILES: Yeah. My pleasure.

MARTIN: So why is this Switch such a big deal?

OLIVAREZ-GILES: Well, the Switch is the first home console to really balance being a system that you can play on your television in high definition, but then something you can take on the road with you as well. The Switch also reintroduces motion-sensing controllers that were made popular by the Wii, Nintendo’s last big hit in a new way. And they’re smaller, they’re lighter, they’re untethered. And it’s a bit of a nostalgia play, but it also really looks towards the future with a console unlike anything we’ve seen before.

MARTIN: How much does it cost?

OLIVAREZ-GILES: Just the console itself costs $299, and what you get is the tablet with its 6.2-inch touch screen. You get the two joy-con motion controllers which allow you to play with a friend easily. But if you slide them onto either side of the tablet, it creates one solid on-the-go console. And then you get a dock that you put the tablet into when you want to play on a television set. So that’s a pretty fair price. And that’s what videogame systems are going for these days.

MARTIN: So you’ve played it. What do you think?

OLIVAREZ-GILES: Well, at this point, the hardware is the best that Nintendo has ever made. And I’ve had a total blast playing it. The standout game for me was “The Legend Of Zelda: Breath Of The Wild.” If you’re a “Zelda” fan, this is one of the best “Zelda” games ever made. But at this point, there’s just not enough to play on it. So the hardware has massive potential, but I think a lot of people should wait until the games get better.

MARTIN: They have to because what I’m reading in the business press – yours included – is that it’s already sold out almost everywhere. Why is that?

OLIVAREZ-GILES: Well, you know, the hype is really strong. And Nintendo has a lot of hearts and minds because of decades worth of games and relationships they’ve built with gamers. You know, people hear “Mario,” and they hear “Zelda” and there’s a almost romantic and fun idea of what’s going to be happening there. So the Wii U, which was the previous Nintendo console fell flat on its face. I think they sold about 13 million units worldwide where the Wii before that sold about 100 million units. So Nintendo needs a big hit, and this is one of those make-or-break moments for the company.

MARTIN: Before we let you go, do we expect competitors like Sony and Microsoft to – makers of the PlayStation the Xbox – to follow suit?

OLIVAREZ-GILES: Microsoft and Sony so far don’t have anything like this in the works that we know of or that they’ve spoken publicly about. What they’re doing is they’re beefing up their consoles with even more processing power, and then they’re making them compatible with virtual reality headsets. Nintendo hasn’t gone the VR route yet. They say they’re open to it in the future, but they’re kind of steering clear of it.

Nintendo’s always really been more about fun game play with other people around you, rather than teraflops worth of processing power inside of a VCR-like box. And that’s really the route that Microsoft and Sony are battling in right now.

MARTIN: That was Wall Street Journal tech reporter Nathan Olivarez-Giles joining us from San Francisco. Nathan, thanks so much.

OLIVAREZ-GILES: My pleasure.

Copyright © 2017 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

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As Amazon Moves In, A Local Bookseller Hopes To Thrive With A Personal Touch

Peter Reynolds, owner of Blue Bunny Books in Dedham, Mass., says he hopes the unique atmosphere will keep customers coming to independent bookstores like his.

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When Amazon comes to town to sell books from a bricks-and-mortar store of its own, what happens to a neighborhood bookstore nearby?

On Tuesday, the online retailer opened a 5,800-square-foot store in Dedham, Mass. — the company’s first bookstore on the East Coast. The suburban Boston store joins Amazon’s three other locations on the West Coast.

Amazon — which started out by selling only books — has been the major reason that many traditional brick-and-mortar bookstores have struggled and even shut down.

As many people started going online to buy books, major book retailer Borders went out of business, while Barnes & Noble has closed stores over the years. Independent bookstores have struggled as well.

Just about a mile up the road from the new bookstore in Dedham is Blue Bunny Books, an independent bookstore that specializes in children’s books. Store owner Peter Reynolds, a children’s book author, said he was a little worried when he heard Amazon was moving into town.

“Oh, yes. The minute that the news came out, I got hundreds of emails from friends and fans across the country and the world saying, ‘Hey we just heard Amazon is moving up the street,’ ” Reynolds said. “And at first my heart sort of sunk a bit, but I realized quickly the response from our friends was what you have in your independent bookstore is very, very different than what Amazon is providing, and I think that we’re going to be OK.”

Blue Bunny Books has been around for about 14 years and also offers online sales and a coffee shop in store.

Ellen Modi, who stopped in to grab a drink, said she plans to keep coming to the store because she likes bringing her two young daughters to book signings.

“They have nice events with authors, and it’s just personal,” Modi said. “There’s something to be said about all these small businesses that are disappearing because all these bigger things are kind of taking over.”

Reynolds said his store is often a gathering place for the community. He hopes the unique atmosphere will keep customers coming to independent bookstores like his.

Meanwhile, Amazon hopes putting the best of online shopping on the ground helps it develop its own special and unique bookstore.

Amazon spokeswoman Deborah Bass said the store is an extension of the company’s online business and offers a bit of that experience to help customers discover new books in person.

“Beneath every book is a review card, where we include a little bit more information with some of those things that you’re familiar with at Amazon.com,” Bass said. “So, each book includes a review from a customer and it also shares the star rating. And all of the books featured in this store are four stars and above out of five stars.”

The store’s selection of about 5,700 books is based on browsing and buying data from Amazon’s website, including customer reviews and pre-order sales, as well as what’s popular on Goodreads, an Amazon-owned book review site. Customers can also try out Kindles and other Amazon devices.

Amazon has plans to open another bookstore north of Boston later this year and more locations in California, Illinois, New York and New Jersey.

Zeninjor Enwemeka is a reporter for WBUR’s BostonomiX team, which covers the people, startups and companies driving the innovation economy. You can follow them @BostonomiX.

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Episode 757: Strong Feelings About Dodd-Frank

U.S. President Barack Obama signs the Dodd-Frank Wall Street Reform and Consumer Protection Act.

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After the 2008 financial crisis, lawmakers decided they needed to do something about the banking industry. The government had bailed out big banks like Wells Fargo, Bank of America, and JPMorgan Chase, and wanted to prevent another crisis.

The response was the Dodd-Frank Wall Street Reform and Consumer Protection Act (aka Dodd-Frank), which was signed into law in 2010. In hundreds of pages, the law transformed the way finance is regulated in this country.

Now, President Donald Trump has made it clear he does not like Dodd-Frank and wants to make big changes.

So, we wanted to know, what are the important parts of Dodd-Frank? And what’s going to happen to them?

We call everyone from bankers to Barney Frank to find out.

Music: “Take Me To The Dance,” “Move Your Feet,” and “Rapture.” Find us: Twitter/ Facebook.

Subscribe to our show on iTunes or PocketCast.

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Rick Perry Sworn In As Energy Secretary

Energy Secretary Rick Perry was sworn in Thursday, apparently having come to terms with heading the agency he once wanted to abolish.

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Former Texas Gov. Rick Perry is now the 14th U.S. Secretary of Energy, despite having once pledged to eliminate the Department of Energy.

Or at least, he tried to pledge to eliminate the department — including once when he couldn’t think of its name.

Perry was confirmed Thursday by the Senate in a 62-37 vote.

During his confirmation hearing, Perry said, “My past statements made over five years ago about abolishing the Department of Energy do not reflect my current thinking.”

That was not the only thing that Perry appeared to have changed his mind about. As NPR’s Jeff Brady has reported, “At various times, Perry has questioned the role of human activity in climate change. At one campaign event, he accused scientists of manipulating data to continue gaining funding on research.”

During his confirmation hearing, though, he said he believed that both natural and man-made activity were contributing to climate change.

That hasn’t reassured environmental group 350.org. Executive Director May Boeve said in a statement: “Trump just added one more unqualified fossil fuel shill and climate-denier to his cabinet. As governor, Perry doled out millions to oil corporations while silencing the science that tells us our future depends on keeping fossil fuels in the ground.”

Other statements Thursday night were supportive though. The American Wind Energy Association praised Perry’s “leadership on wind energy infrastructure” as governor of Texas.

There was plenty of “color,” according to the press pool at the swearing in ceremony. Vice President Pence noted that it was an important day for Texas, “the country,” being Texas Independence Day.

Perry mentioned the new Interior Secretary Ryan Zinke’s arrival at work Thursday on horseback, and joked that Perry would be commuting Friday on a “single-stage rocket… what could go wrong.” Perhaps doubting that the press pool would have a sense of humor, he added that he would, in fact, just “quietly drive over and go to work.”

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Women Of NASA To Be Immortalized — In Lego Form

The Women of NASA set, submitted by Maia Weinstock, celebrates female NASA pioneers.


Maia Weinstock
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Maia Weinstock

Five storied female NASA pioneers will soon grace toy-store shelves, in Lego form.

The Danish company announced on Tuesday that it would produce the Women of NASA set, submitted by science writer Maia Weinstock.

“Women have played critical roles throughout the history of the U.S. space program,” Weinstock wrote in her project proposal. “Yet in many cases, their contributions are unknown or under-appreciated – especially as women have historically struggled to gain acceptance in the fields of science, technology, engineering, and mathematics.”

She said the set is meant to shed light on the rich history of women in STEM professions.

It beat out eleven other projects in the Lego Ideas competition, which each had to receive votes from 10,000 supporters to be eligible.

A Lego figure of mathematician and space scientist Katherine Johnson, whose story was featured in the recent film Hidden Figures.


Maia Weinstock
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Maia Weinstock

The set features Katherine Johnson, the NASA mathematician whose story was featured in the recent film Hidden Figures. Johnson, who is now 98 years old, appeared on stage at the Academy Awards on Sunday. She was honored with the Presidential Medal of Freedom in 2015.

Other NASA women honored in Lego form are:

“Excited to be part of such a great group of women,” Jemison tweeted after the announcement, “And even more jazzed about women in STEM!”

NASA astronauts Sally Ride and Mae Jemison will be featured in the new Lego set.


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Maia Weinstock

Lego says it is particularly excited about the “inspirational value” of the set. It is still determining the final product design – the photos accompanying this story were part of the proposal submitted by Weinstock.

“I hope it sets a new example for both girls and boys,” Weinstock told the BBC. “Girls, in that they can and should be engineers, scientists, and mathematicians, and boys, in that they internalise at an early age that these careers are for everyone, not only men.”

A Lego spokesperson says Women of NASA is slated for launch later this year. Other projects that were vying for Lego production included depictions of the Addams Family Mansion and the Large Hadron Collider.

The Women of NASA featured in the Lego set are (left to right): computer scientist Margaret Hamilton, mathematician Katherine Johnson, astronaut Sally Ride, astronomer Nancy Grace Roman, and astronaut Mae Jemison.


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Maia Weinstock

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