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Why The Newly Proposed Sepsis Treatment Needs More Study

A well-regarded intensive care doctor in Virginia says he has had good success in treating 150 sepsis patients with a mix of IV corticosteroids, vitamin C and vitamin B, along with careful management of fluids. Other doctors want more proof — the sort that comes only via more rigorous tests.

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The astronomer Carl Sagan said that extraordinary claims require extraordinary evidence. Last week, a physician made the extraordinary claim that he had an effective treatment for sepsis, sometimes known as blood poisoning.

Sepsis is a bodywide inflammation, usually triggered by infection, and the leading cause of death in hospitals, taking 300,000 lives a year. So, even a 15 percent improvement in survival would save 40,000 lives — the number of Americans who die on the highway each year, or from breast cancer.

Dr. Paul Marik, a well-regarded intensive care physician at the Eastern Virginia Medical School in Norfolk, Va., is the doctor with the extraordinary claim. As we reported last week, he says he has treated about 150 patients with sepsis and that only one died of that often fatal condition (though some died of other causes).

The question is how to find out whether he is right — and, ideally, how to do that quickly.

Marik’s treatment involves a mix of intravenous corticosteroids, vitamin C and vitamin B, along with careful management of fluids. And his experience, so far, falls far short of the “extraordinary evidence” that a claim like his requires.

The first step in getting more evidence is to confront an appropriate skepticism that has grown up around purported treatments for sepsis.

“Nothing has worked despite all the great ideas people have had, often ballyhooed with observational data like this, claiming that it’s a big effect,” says Dr. Robert Califf, who recently returned to Duke University after running the U.S. Food and Drug Administration.

“So, I’d say the odds are still that it doesn’t work,” Califf says, “but every once in a while something works in an unexpected way.”

He wants to see solid evidence. In the world of medicine, that’s a randomized controlled trial, in which patients are randomly assigned to get the experimental treatment or the standard of care, and neither patients nor medical personnel know who is getting what. An experiment like this should also be run at multiple hospitals.

Considering how big an effect Marik is reporting, “it would take a very small study, done by people independent of him, to prove it,” Califf says. “And then the whole world would benefit,” whatever the results may be.

But these trials don’t happen overnight. There’s no new drug to test, so pharmaceutical companies aren’t interested. The National Institutes of Health, which funds many of these studies, would welcome a research proposal, says Sarah Dunsmore at NIGMS. But the experiment must be designed and approved by researchers first, she says, and then it would likely go into the standard nine-month review process, where it would compete for scarce funds with other research proposals.

Califf just started a nonprofit called the People-Centered Clinical Research Foundation and says this is potentially a project the foundation could fund. Likewise the Society for Critical Care Medicine is interested in sponsoring a study to follow up on the research, says Dr. Craig Coopersmith, an Emory University professor of surgery and associate director of the medical school’s critical care center.

Even so, under the best-case scenario, results wouldn’t be available from a randomized controlled trial for about two years.

Some doctors aren’t waiting. Dr. David Carlbom, medical director of the sepsis program at Harborview Medical Center in Seattle, heard Marik give a talk about his protocol and decided to offer it to his sepsis patients.

“Because of the potential benefit and I think very few harms, I talk to families when I’m caring for a septic shock patient and discuss this with them and get their consent when trying this therapy,” he says. (Septic shock is a particularly severe form of sepsis.)

Carlbom’s impressions, after just five patients, are strictly impressionistic, not scientific, but he says some patients seem to haveresponded well.

“I don’t know if it’s the medicine; maybe it’s just us taking good care of them,” he says. “Maybe it’s them and their disease. But I was a little surprised. They did seem to heal faster from their septic shock.”

Carlbom says he is an early adopter. Other doctors who work in his hospital’s intensive care unit are taking a “wait and see” approach. Of course, Carlbom is eager for scientific evidence as well.

Dr. Mark Rumbak, a pulmonologist at the University of South Florida in Tampa, is also trying the protocol. Marik is an old friend, Rumbak says, so he heard about Marik’s treatment months ago. So far, Rumbak has tried it on at least 30 patients, and most have done well, he says.

“Not only do they do better; they do better quickly,” he says. “Within 24 to 48 hours you see the patients responding. It’s actually quite nice, it’s quite dramatic.”

Some of the skepticism around this treatment has arisen because it includes vitamin Cwhich has been hailed repeatedly for its curative powers, though those claims have rarely been backed by solid science.

In this case, Rumbak suspects that vitamin C is making the body more receptive to another part of the treatment — corticosteroids — which are well-established drugs.

Dr. Berry Fowler, head of pulmonary disease at Virginia Commonwealth University’s school of medicine, inspired Marik to use vitamin C in his hospital. Marik had heard about Fowler’s experiments with IV vitamin C for sepsis and so started his own protocol with the mix of vitamins and steroids.

Fowler is now running a controlled trial of vitamin C for sepsis, but his study does not include the corticosteroids or the vitamin B, which are part of the Marik protocol.

Part of the challenge is that there is no agreed-upon treatment for sepsis. Doctors have different beliefs about how much fluid to give patients, which kinds of fluids to give, which kinds of antibiotics and whether to administer corticosteroids. So there is no established “standard care” to use as a clear point of comparison.

Dr. Gordon Bernard, a pulmonary medicine and critical care specialist at the Vanderbilt University Medical Center, who has been studying sepsis for 30 years, is firmly in the skeptics’ camp on this potential treatment.

Bernard says wishful thinking might have led Marik to conclude that only one out of 150 of his patientshas died of sepsis.

“You could spend all day long adjudicating some of these cases, as to whether these people died of sepsis or something else,” Bernard says. That question would get careful scrutiny in a randomized study.

Yet scientists know there’s also a danger in being too skeptical of extraordinary claims, because sometimes they do turn out to be true.

In 1982, two scientists in Australia concluded that stomach ulcers are caused by a bacterium and could be treated successfully with antibiotics. It took well over a decade for doctors to believe it and start using that effective treatment.

“We always have to be aware that every now and then something works,” Califf says. “And we don’t want to miss that opportunity.”

You can contact Richard Harris at rharris@npr.org.

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Today in Movie Culture: 'Beauty and the Beast' Prequel, Imagining Green Lantern in 'Justice League' and More

Here are a bunch of little bites to satisfy your hunger for movie culture:

Unofficial Prequel of the Day:

Disney approved of this claymation Beauty and the Beast prequel showing how Gaston and LeFou met, which was written by a 12-year old fan (via Geek Tyrant):

Fake Character Poster of the Day:

If Armie Hammer is the new Green Lantern and could be retroactively squeezed into Justice League, here’s what his character poster would look like as imagined by BossLogic:

Unite #justiceleague#greenlantern#itshammertimepic.twitter.com/sI6Aqy8AKg

— BossLogic (@Bosslogic) March 26, 2017

Easter Eggs of the Day:

Mr. Sunday Movies highlights all the Easter eggs and other things you might have missed in the new Spider-Man: Homecoming trailer:

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Recut Movie of the Day:

Would you like a new solo Blade movie? How about an old Blade movie made into even more of a solo movie? Here’s a cut featuring only Wesley Snipes and nobody else (via Geekologie):

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Vintage Image of the Day:

In honor of Brendan Gleeson, who turns 62 today, here’s a behind the scenes photo from the making of In Bruges 10 years ago:

Suck up.#BTS with Brendan Gleeson, Colin Farrell and director Martin McDonagh on the set of #InBruges in 2007. pic.twitter.com/p3f2EC3SxK

— Focus Features (@FocusFeatures) March 10, 2017

Actor in the Spotlight:

Jack Nicholson is best when he’s angry, but as the Nerdwriter points out in this video, that doesn’t mean he lacks depth:

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Women Celebration of the Day:

Just in time before the end of Women’s History Month, here’s Philip Brubaker with a Fandor Keyframe video essay on the funny ladies of TV and movies right now:

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Fan Art of the Day:

Axel Medellin is the artist behind this Lady and the Tramp reenactment featuring X-Men‘s Rogue and Gambit for CBR.com’s comic characters in Disney movies collection (via /Film):

Recast Movies of the Day:

Speaking of X-Men, what if Rowan Atkinson was the new Wolverine? Here’s some concept art for what that would look like. See more superhero movies recast with Mr. Bean at Design Taxi.

Classic Trailer of the Day:

Today is the 15th anniversary of David Fincher’s Panic Room. Watch the original trailer for the classic thriller below.

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In U.S. Restaurants, Bars And Food Trucks, 'Modern Slavery' Persists

A new report highlights victims of human trafficking in the food industry, from farm workers to restaurant bus staff, cooks and wait staff. Some victims are exploited for both sex and labor.

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They come from places like Vietnam, China, Mexico and Guatemala, lured by promises of better-paying jobs and legal immigration. Instead, they’re smuggled into the U.S., forced to work around the clock as bussers, wait staff and cooks, and housed in cramped living quarters. For this, they must pay exorbitant fees that become an insurmountable debt, even as their pay is often withheld, stolen or unfairly docked.

In restaurants, bars and food trucks across America, many workers are entrapped in a form of modern slavery. That’s according to a new report by Polaris, an organization that fights human trafficking and helps survivors.

In the report the group offers a detailed portrait of human trafficking as it occurs in the U.S., breaking it down into 25 distinct business models, from nail salons to hotel work and domestic service.

“Because human trafficking is so diverse … you can’t fight it all at once and there are no single, silver bullet solutions. You have to … fight it type by type,” Bradley Myles, CEO of Polaris, told reporters on a press call. “We see this report as a major breakthrough in the field.”

He called the report the largest data set on human trafficking in the U.S. ever compiled and publicly analyzed. The Polaris team analyzed 32,208 reports of human trafficking, and 10,085 reports of labor exploitation processed through its hotlines for victims between 2007 and 2016. The goal: to identify profiles of traffickers and their victims — and the methods they use to recruit and control them — across industries, in order to better thwart them.

Janet Drake, a senior assistant attorney general in Colorado who has prosecuted human trafficking cases, called the new report “a game changer.”

Only 16 percent of cases identified through the hotline calls involved labor trafficking, Drake says, “but now we realize through the work we’ve done that labor trafficking is probably at least as prevalent, if not more so, than sex trafficking. And that’s a real problem we’ve had as prosecutors – being able to identify and disrupt these labor trafficking networks.”

Three of the 25 categories the group tracked involve the food industry: restaurants, bars and agriculture.

From dairy farms to orange orchards, nearly 2,000 of the cases involved the agriculture industry. Workers — mostly men from Mexico and Central America — often were enticed with assurances of an hourly rate, but once they showed up in the U.S., they were paid on a much lower piece-rate basis. Many reported being denied medical care and protective gear to do their job, forced to live in squalid conditions, and threatened with deportation.

Of the more than 1,700 restaurant industry cases, the vast majority of victims involved immigrants, recruited from Mexico, Central America and East and Southeast Asia. Nearly one in five was a minor. They included cooks, wait staff and bussers at restaurants, food trucks, buffets and taquerias.

Traffickers often take advantage “of language barriers between exploited workers and patrons — and in some cases other workers at the same restaurant who are not being abused — to help avoid detection,” the report says.

Workers who try to leave may face threats of deportation. Traffickers also may threaten to injure or even kill the worker’s family back home. About a third of the cases involved immigrants without legal status in the U.S., but many other victims were here on valid work visas.

Some victims were forced to provide both sex and labor. Women from Latin America — including many minors — come to America beguiled by promises of good wages, safe migration or even a romantic relationship. They’re put to work selling drinks, and sex, at bars and cantinas, says Jennifer Penrose, data analysis director for Polaris and co-author of the report.

Many times these are “legitimate bars and restaurants, where they’ll sell alcohol, often at inflated prices,” Penrose says. But behind the scenes, “forced commercial sex may occur on-site or nearby at a hotel or warehouse.” In this model, she says, traffickers tend to be “part of larger criminal organizations.”

Because the report was based solely on hotline calls and text, Myles notes there are limits to what it can tell us. “Potentially, restaurant trafficking may be much higher than we’re learning about, but we’re just not getting enough of those hotline calls to be able to describe that,” he said.

Maria Godoy is a senior editor with NPR and host of The Salt. She’s on Twitter @mgodoyh.

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Cristiano Ronaldo's New Bronze Bust Is Turning Heads

Look upon the bust of Ronaldo and quake, for its unending gaze stareth into thy soul.

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Octavio Passos/Getty Images

Cristiano Ronaldo is one of the world’s most recognizable people.

An international soccer superstar, blessed with good looks and a golden foot, Ronaldo indisputably stands as one of the greatest to take the pitch. He’s so beloved, in fact, that he just got an international airport named after him in his native Madeira Islands in Portugal — plus a bust fashioned in his likeness.

“Seeing my name being given to this airport is something very special,” Ronaldo told reporters at the unveiling Wednesday. “Everyone knows that I am proud of my country and especially my home city.”

It was a lovely, heartfelt moment — but real quick, could we get back to that bust?

Now, now, we know what you’re thinking: How will I ever tell them apart?

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Francisco Leong/AFP/Getty Images

It is, well … perhaps a bit inaccurate to say it’s his likeness. The bust to some may bear less of a resemblance to the legendary forward than it does to another figure of recent legend: “Scary Lucy,” the life-size bronze statue of Lucille Ball that bared its teeth at park-goers for years in Celoron, N.Y.

The Associated Press astutely breaks down some of the, er, discrepancies:

“The bronze bust squashes the player’s eyes close together, and the cheeky raised-eyebrow smile more resembles a leer. The face is also unusually chubby, in contrast to Ronaldo’s chiseled looks.”

“It’s always a great honor to work on project like that,” the bust’s sculptor, Madeira native Emanuel Santos, told local TV channel RTP, according to the AP. The wire service notes he says it took him 15 days to finish the work.

“I still haven’t had the chance to personally talk to [Ronaldo], but I’ll try to reach out to him to know his feedback.”

Naturally, the denizens of Twitter, never ones to leave a single snark unspent, didn’t hesitate to offer some less-than-generous feedback of their own.

Don’t understand everyone saying the new Ronaldo statue looks nothing like him. It’s identical! ? pic.twitter.com/JqQgPYYAci

— Footy Memes (@FootyMemes) March 29, 2017

“You got a pic of Ronaldo for this bust?”

“Nah…got 1 of Sloth from Goonies tho?”

“That’ll do…” pic.twitter.com/dkBB966Llg

— Dan O’Connell (@danocdj) March 29, 2017

pic.twitter.com/2E1yKt3RB1

— neil mccauley (@the_blueprint) March 29, 2017

New horror movie trope: Ronaldo’s bronze face. pic.twitter.com/MKrumgHdLv

— The Football Ramble (@FootballRamble) March 29, 2017

Some were quick to note that the bust isn’t the first time Ronaldo has been depicted in bronze — nor is it the first time that such a bronze has received the wrong kind of attention. In 2014, he got a 10-foot statue set up outside his personal museum, the CR7 Museum, which had opened the year before in Funchal, the capital of the Madeira archipelago.

For a very handsome man, Ronaldo has had some appalling luck with statue-makers pic.twitter.com/M74YEDng4c

— Tom Williams (@tomwfootball) March 29, 2017

Let’s have another look at that statue.

Cristiano Ronaldo’s statue was unveiled in Madeira today. It’s… well, look at it. pic.twitter.com/wABk4gf2hT

— Alexandre Queirós (@alexqueiros) December 21, 2014

OK, back to the bust …

You either die a hero, or you live long enough to see yourself become the villain. pic.twitter.com/XJP2Gjtbb3

— go90 Sports (@go90Sports) March 29, 2017

… which, like nearly everything else on the Internet, returned in the end to that mysterious reigning king of all sports memes: Crying Jordan.

They’ve done Ronaldo so dirty with that statue. pic.twitter.com/XaTL1ldNSf

— Michael (@MichoB93) March 29, 2017

NPR’s Laurel Wamsley contributed to this report.

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Missouri Rejects Federal Money In Order To Set Up Its Own Abortion Restrictions

Robin Utz at her home in St. Louis, Mo.

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Carolina Hidalgo/KWMU

A new Missouri law cuts off a line of funding to all organizations that provide abortions in the state, including hospitals.

For years, Missouri has helped low-income women pay for family planning under a Medicaid program called Extended Women’s Health Services, which is funded by both the state and the federal governments.

Federal law already prevents Medicaid from reimbursing providers for most abortions. Missouri’s new measure rejects $8.3 million in federal funds for the women’s health program, allowing the state to block state funds for other family planning services from going to abortion providers.

Other states, including Texas, Arkansas, Mississippi and Indiana, have tried to exclude abortion providers from Medicaid funds before, but courts have said that would violate a federal law that gives patients the right to choose their health care providers. Missouri hopes to get around that by rejecting the federal money. The rule has not been challenged in court.

Missouri’s Medicaid program for women’s health services currently serves nearly 70,000 low-income patients.

To make up for the lost federal funds, the state is increasing its own funding of women’s health services for low-income residents. Under the new measure, Missouri will spend $8.3 million to create its own program in place of the federal program it has opted out of.

Implications For Health Providers

Under the new measure, the St. Louis hospital where Robin Utz had an abortion may no longer be eligible for state funds for women’s health services.

When she and her husband went in for a 20-week ultrasound in the fall of 2016, Utz had finally started to feel confident about the little girl she was carrying.

“Everything was looking fantastic. She was measuring one day ahead. I had a friend that had a home doppler [fetal heart monitor] that she gave me, and I would listen to the baby’s heartbeat, just to hear it,” she remembered. But as the appointment dragged on, the nurse grew quiet, and said she needed to bring in the doctor.

“I don’t know what the diagnosis is, right?” Utz said as she brushed away tears months later. “I just know that it’s not good.”

Their daughter had developed a fatal complication.

“Her kidneys weren’t working, and there was, therefore, no amniotic fluid and without amniotic fluid she would never develop lungs,” said Utz. “And I asked what her chances were and they said there weren’t any.”

Utz and her husband had just a few hours to make a decision about whether to terminate the pregnancy, or wait until she gave birth. Doctors warned her that the baby would likely be stillborn.

“We just felt so strongly that allowing her to be born, to immediately suffer, and to go through the trauma of childbirth, not to be able to be held by us necessarily, but to go into a [neonatal intensive care unit] and be held alive just to die was so inhumane,” she said.

Utz terminated her pregnancy at Barnes-Jewish Hospital in St. Louis. Generally, abortions done in hospitals are higher risk, for example when a mother’s life is in danger, or there is a severe fetal anomaly.

Under a new rule, hospitals in Missouri, including the Barnes-Jewish Hospital in St. Louis, may no longer be eligible for state funds for providing women’s health services to low-income patients.

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Jeff Roberson/AP

The services at Barnes-Jewish Hospital will not change under Missouri’s new rule, a spokesperson said. But other organizations may not continue to provide abortions under the new funding restrictions.

The state government has sent about five hundred letters to hospitals, obstetricians, gynecologists and clinics with the qualifications to perform abortions. It includes a form that requires providers to attest that they do not provide abortions.

So far, more than 300 providers have signed the form, and will continue to get state funds, according to the Missouri Department of Social Services. Those who do not sign it will no longer be eligible for state funds for women’s health services.

The rule, which was passed as part of last year’s state budget, does appear to include an exception for organizations that provide abortions to save the mother’s life.

But that language is restricted to the budget’s preamble, and hospitals say the language is still unclear. As a result, Missouri’s hospital association is counseling its members not to bill the state program for any family planning services if they provide abortions, including procedures to save the life of the mother, or cases of rape or incest.

A National Trend

Like similar measures curbing funding to abortion providers in other states, Missouri’s measure was originally introduced in the wake of videos purporting to show the sale of fetal tissue by Planned Parenthood employees in Texas.

As we have reported, a grand jury found no evidence of wrongdoing by Planned Parenthood and instead indicted two people who recorded the videos for tampering with a government record and illegally offering to purchase human organs. The indictments were later dismissed on technical grounds.

After the videos were released, Missouri Rep. Robert Ross moved to cut all funding to organizations in the state that provided abortions.

“Simple amendment,” he said on the floor of the Missouri House of Representatives in March 2016. “This stops your tax dollars from being used to fund abortions.”

Several Missouri House Democrats questioned Ross, including Rep. Michael Butler of St. Louis, with whom he had the following exchange:

Butler: “Answer this for me. If women have complications through pregnancy, and they don’t have a primary doctor, where do they go?”

Ross: “Gentleman, it’s really simple. You agree with my amendment, you’re going to vote for it, or you don’t agree, you’re going to vote against it.”

The measure passed. Ross has not returned requests for comment.

This story is part of a reporting partnership with NPR, St. Louis Public Radio and Kaiser Health News.

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Today in Movie Culture: 'Justice League' Easter Eggs, Deadpool Parodies 'Ghost in the Shell' and More

Here are a bunch of little bites to satisfy your hunger for movie culture:

Easter Eggs of the Day:

Mr. Sunday Movies shows us all the Easter eggs and other things we might have missed in the new Justice League trailer:

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Movie Poster Parody of the Day:

Deadpool has hijacked another movie’s poster, this time Ghost in the Shell, helped by BossLogic:

Continuing the #ThisIsAPosterJacking series #BreakThe4thWall@deadpoolmovie@VancityReynolds@robertliefeldpic.twitter.com/LrbnGw7kWX

— BossLogic (@Bosslogic) March 28, 2017

Movie Science of the Day:

Speaking of Ghost in the Shell, MatPat of The Film Theorists looks at the science of the movie and how people can live forever:

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Supercut of the Day:

Do you already miss Hugh Jackman’s Wolverine? Well, here’s a supercut of him slashing through 17 years of X-Men movies (via Geek Tyrant):

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Movie Food of the Day:

The latest episode of Binging with Babish shows us how to make the Cubano sandwiches from Chef:

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Vintage Image of the Day:

Dianne Wiest, who was born on this day in 1948, with Mia Farrow, Barbara Hershey and Woody Allen, who directs the women for a scene in Hannah and Her Sisters in 1984:

Movie Takedown of the Day:

Honest Trailers has trouble finding any magic in the Harry Potter spinoff Fantastic Beasts and Where to Find Them:

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Blooper Reel of the Day:

Whether you like Passengers or not, you should enjoy Chris Pratt and Jennifer Lawrence goofing around on set:

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Film History Lesson of the Day:

John P. Hess of Filmmaker IQ details the history of the blockbuster copycat, or “mockbuster,” in this informative video:

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Classic Trailer of the Day:

Today is the 40th anniversary of the London premiere of Terry Gilliam’s Jabberwocky. Watch the original trailer for the fantasy classic below.

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Wage Deal Averts Threatened Boycott By U.S. Women's Hockey Team

U.S. women’s national hockey team captain Meghan Duggan, seen playing in the 2014 Olympics, says her teammates have won a better pay deal, averting a boycott of the world championships.

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Mark Humphrey/AP

USA Hockey says it has a pay deal with players on the women’s team, averting a threatened boycott of the world championships, which start Friday near Detroit.

Before the agreement team captain Meghan Duggan told NPR’s All Things Considered that she and her teammates were paid poorly:

“USA Hockey pays us, as the women’s players, only during a six-month period of time out of the four-year Olympic cycle. During that six months, USA Hockey pays the players $1,000 a month for a six-month period. The remaining three and a half years, USA Hockey pays the players virtually nothing.”

The players said Tuesday that they now have a four-year agreement that pays players outside the six months before the Olympics. Duggan said players “stood up for what we thought was right and USA Hockey’s leadership listened,” according to the Associated Press.

The women have been very successful despite the low pay, reports the Two-Way’s Camila Domonoske:

“The existing U.S. national team is a dominant player in women’s ice hockey — they’ve medaled in all five Olympic Games that featured women’s hockey and won the world championships seven times since 2000. (Over the same time frame, the men won two Olympic and two World Championship silvers.) …

“Approximately half of the national team players hold ‘second or third jobs,’ according to a press release from the lawyers representing the team.

“Players on the men’s national team can also play on the NHL — where the minimum salary is more than half a million dollars. The NWHL, meanwhile, recently slashed its salaries, which were $10,000-$26,000 before the pay reduction.

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As Congress Repeals Internet Privacy Rules, Putting Your Options In Perspective

Both chambers of the U.S. Congress have voted to overturn the Federal Communications Commission’s privacy rules for Internet service providers.

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Stefan Zaklin/Getty Images

President Trump is expected to sign into law a decision by Congress to overturn new privacy rules for Internet service providers.

Passed by the Federal Communications Commission in October, the rules never went into effect. If they had, it would have given consumers more control over how ISPs use the data they collect. Most notably, the rules would have required explicit consent from consumers if sensitive data — like financial or health information, or browsing history — were to be shared or sold.

These rules wouldn’t have applied to the likes of Google or Facebook — massive data collectors and digital advertisers — and that’s been a major point of contention for ISPs. But consumer groups argue that’s no reason to roll back restrictions on Internet providers. Plus, they point out, you could abandon those companies in favor of other websites, if you disagree with their policies; switching Internet providers is not so easy.

ISPs have long attempted to break into the ad-targeting and online marketing world, where the competition is intense. For context on what that market looks like, I turned to Jules Polonetsky, privacy expert and CEO of the Future of Privacy Forum, a nonprofit organization promoting responsible data collection.

Below are excerpts of the interview, edited for clarify and length.


Interview Highlights

On what’s going on and what changes

For the average consumer, just about every site they visit online is sharing data with other ad networks, with other third parties, for the purpose of either measuring or targeting ads. … Even most privacy organizations end up using Google Analytics or some other basic tools. …

For better or worse, the predominant business model online has become ad-supported. … So for the average user, the experience isn’t likely to change one way or another — today they see ads targeted based on their activity; tomorrow they’ll see ads based on their activity.

Now, what choices people have maybe has gotten a little bit more complicated. … ISPs have historically played a very small role in (the ad targeting) market for a range of reasons. The most interesting and valuable data is search, social media data — and that is typically only available to the big portals that have that data. The ISPs don’t have it if it’s encrypted.

… The big challenge for big advertisers is that their audience is dispersed across laptop, and mobile, and tablet, and TV and elsewhere. And linking that user’s identity is a challenge. … And this is a place where ISPs are able to play a role. … They now have something to offer — cross-device capabilities — that others can do, but others have to do it differently. …

On existing opt-out options

The ad networks of the world offer an opt-out of ad targeting today. If there’s a triangle ‘i’ on your banner ad, that means that that company is tailoring ads based on your Web surfing and is offering you an opt-out.

Mobile devices offer a bunch of options to allow or not allow information about apps to be used. My iPhone lets me clear my ad ID if I don’t want apps to be able to track me or work with their ad network partners to track me. … Apps don’t support cookies, but the ad ID supplied by the operating system — Apple now lets you wipe that out, Google lets you reset it. So that’s a pretty effective opt-out system for apps at least. Use of location, similarly.

On ISPs’ argument that Google, Facebook, et al. are collecting more data and yet have less stringent regulation

For better or worse, online data has been democratized and there are third-party ad exchanges where anybody can show up and have access to a big swath of your Web surfing.

The BlueKai Bluebook, which is provided to potential advertisers, has 80 sources of data where Oracle’s BlueKai data exchange has linked together data from Web surfing, from offline purchases, from all sorts of providers who have pulled data about you that they have online. …

So I’ve kind of looked at some of this debate with a bit of bemusement because I see the activity in these third-party data markets and that horse is out of that barn. I think for consumers who a more privacy-protective experience, there are a number of options, none of them are perfect — other than, perhaps using a VPN, which may not be easy for everyone to use. …

The good news that an increasing amount of the activity online is encrypted, due to lots of advocacy. … Increasingly, much of what you do is shielded from third parties because of encryption in place.

The ISPs typically — in their efforts to use this data even before this (FCC) rule — have been providing consumers with ISP-level opt-outs. … People should look for emails — typically they do push out an announcement when they roll out an ad-targeting program.

On the regulatory oversight of privacy

The FTC has generally been the lead privacy enforcer, and I think has been very aggressive at doing so. If you look at the recent Vizio case, they were able to take very strong action against sharing of your viewing history. …

At the end of the day, the willingness of the FCC and the FTC to use their authority effectively is what will determine whether the consumers are protected. The FCC (has in the past) used even its high-level authority very aggressively, and the FTC certainly historically has. We obviously don’t know exactly how the new chairs will. …

On how ISPs’ data collection compares to that of Google, Facebook and others

The ad networks of the world typically share, swap and trade data via various exchanges. Google and Facebook have policies that to some degree use your data for ad targeting, but may limit the further use of it. For instance, Facebook does not want your Facebook data being shared — they’d like advertisers to come to Facebook to (place) ads on Facebook.

That may be a nuance because … to a consumer, data being used to tailor their experience is probably what makes a difference — whether it’s being sold or used in a way that tracks and targets them.

So theimplementations that we see in the market of ISPs have focused on allowing the ISP to help ad network partners to do a better job of recognizing users. …

I think at the end of the day, for consumers, it ends up being parsing hairs. So the question is … do the sites I visit get information that allows ads to be targeted based on other information about me? And that information isn’t just Web browsing — a big part of ad-targeting today involves pinging on offline data, my actual purchases at a supermarket, my actual transactions. …

So what the advertisers are often looking to do is to work with partners who are able to put them and their offers in front the users they want to reach. Sometimes, that’s “here’s the Web browsing history,” which they can get from an exchange, or they can get by going on one of the big portals, or presumably they’ll be able to get by going to ISPs.

The market doesn’t think about it in terms of selling data — the market thinks about it in terms of “how does an advertiser find the audience that it thinks it wants.” … And different providers in the market will create those audiences.

On what users can do to restrict or entirely limit their data from being collected

It pays to opt out of the behavioral advertising, when you see that triangle ‘i’ because thousands of companies will at least not target you — they may still be collecting data, but they’re not gonna be tailoring the ads that you see.

I think turning on Do-Not-Track on your browser, despite the fact that only a small number of companies respect it — a significant number of companies like Twitter, Medium and others do respect it. … Choosing encrypted tools when you use email or make decisions about what sites and services (to use) — far less information about what you do during the day is going to be available.

For the changes that have been made today, those tools are going to be effective, because the uses that the ISPs are likely to be interested are, frankly, these tailoring and targeting uses — and so (these tools) for most people are going to be reasonable. They’re not going to promise you absolute privacy, but neither would have the FCC rule. …

If you’re really looking to disengage from the commercial world, it’s hard to take advantage of much of the Web without being fairly technically savvy. … If today’s vote allows ISPs broader latitude with how they can use data, primarily for advertising and marketing uses, most of these tools will turn off those functions. And consumers should look for the options that the ISPs should offer in addition.

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Through Regulation, Trump Could Dismantle Parts Of Obamacare

NPR’s Ari Shapiro talks with Sarah Kliff of Vox about how Health and Human Services Secretary Tom Price could dismantle parts of the Affordable Care Act through regulations.

ARI SHAPIRO, HOST:

Now that the Republican health care bill is dead, President Trump says his plan is to let Obamacare explode. There are lots of ways his administration can chip away at the Affordable Care Act, which is the official name for Obamacare.

Sarah Kliff covers health policy for vox.com. And she has made a list of things the administration could do by itself to undermine the system.

Welcome to the program.

SARAH KLIFF: Thanks for having me.

SHAPIRO: First, is the Affordable Care Act already exploding, or does it require Republicans taking steps to make the system fail?

KLIFF: I don’t think it’s exploding. It’s not performing as well as Democrats would like. It certainly has its problems. But it is working. It’s covering about 20 million people. But there are certainly policy decisions the Trump administration will need to make that will really determine if it goes into explosion mode like Trump is predicting.

SHAPIRO: You’ve listed more than a dozen policy decisions the administration can or will have to make. In your opinion, what would be the single most consequential one that could undermine the Affordable Care Act?

KLIFF: So right now there is this lawsuit pending over Obamacare’s cost-sharing reductions. These are payment to insurance companies to offset the co-pays and deductibles for especially low-income Obamacare enrollees. The…

SHAPIRO: You’re talking about people who don’t make a lot of money, who get coverage under the insurance exchanges, get basically underwritten by the government.

KLIFF: Exactly. So these are people who earn maybe $20,000 or so a year. And if the co-pay is normally $10, they might pay a $3 co-pay because the government is paying the other $7.

There is a lawsuit right now brought by House Republicans saying that these cost-sharing reductions are illegal. The biggest thing the Trump administration could do right now to undermine the Affordable Care Act is just stop defending the lawsuit, to say, we agree with House Republicans; they’re illegal. And that would wipe out a $7 billion fund that provides these cost-sharing reductions to low-income Americans.

SHAPIRO: You write that the Trump administration could stop enforcing the individual mandate, the requirement that everybody have health insurance. Didn’t President Trump sign an executive order basically saying this when he first took office?

KLIFF: Not exactly. So he did sign an executive order that told the whole Trump administration to get rid of whatever regulations, whatever mandates you can. Just try and cut them out.

The hard thing about the individual mandate is it’s part of the Affordable Care Act. You can’t really get rid of it entirely through regulation. But what the Trump administration can do is essentially change the rules around the individual mandate.

They could say, the fine seems to be too onerous, so we are going to scale it back this year, or we’re going to create more exemptions from the mandates so fewer people have to pay.

So they do want to get rid of the mandate. But what they need to do next if they’re going to do that is write the rules around the mandate and essentially clarify if they’re going to enforce it or not.

SHAPIRO: Also on this list of ways the Trump administration could undermine the Affordable Care Act, there has been a lot of debate about essential health benefits. Those are 10 categories of services that insurers must cover under the Affordable Care Act, like maternity or pediatric care. What would it look like if the Trump administration decided to narrow the definition of these services?

KLIFF: So you would have much skimpier health insurance plans. Things like you mentioned, Ari, maternity care, for example, used to not be covered in most individual market plans. The Trump administration is a little bit restricted on how much it can do on the essential health benefits here. They’re actually written into law. So in the Affordable Care Act, it says that all insurance plans must cover maternity care, these other sets of 9 benefits.

But we’re waiting to see right now, do they think there are things they can do through regulation to narrow that down or narrow down within maternity care – for example, what counts as covering maternity care? – or turn more of a blind eye towards health insurance plans that aren’t covering those benefits.

SHAPIRO: Can you give us an example of, for example, if they scaled back maternity care, what that might look like?

KLIFF: Yeah, so they might take out, like, certain prenatal benefits, for example. Or they might try and target certain services related to breastfeeding after birth. So right now we don’t really know. We haven’t seen a proposal from the Trump administration.

But what they could do is say that fewer services count as coverage, essentially, to say, you know, as long as you’re covering the actual delivery, that counts as maternity care. And we won’t make you cover all the rest of the things associated with the pregnancy.

SHAPIRO: If we imagine the Trump administration doing everything within its power to undermine the Affordable Care Act, how significant will the likely impact be? Could the administration basically make Obamacare fail by implementing all these changes?

KLIFF: I think so. If they put them all together, if we take together, for example, not defending the cost-sharing subsidies, not advertising the marketplaces, scaling back the essential health benefits however they can through regulation, not trying to get more insurers into the market, I think you would definitely see some marketplaces collapse.

One of the things that’s important to remember about Obamacare is it really varies a lot state by state. You have states like California that has a very active board running its marketplace. They’ll be fine. They will make this work because they want to make it work. But you have big, rural states, like Alaska and Tennessee and a lot of states in the South, that could teeter into collapse if you make the policy decisions that are generally going to decrease enrollment and make insurance companies less excited to be part of the marketplace.

SHAPIRO: Sarah Kliff is senior policy correspondent at Vox. Thanks for joining us.

KLIFF: Thank you.

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Today in Movie Culture: Deadpool Reacts to New 'Spider-Man' Poster, The Avengers React to New 'Justice League' Trailer and More

Here are a bunch of little bites to satisfy your hunger for movie culture:

Movie Poster Parody of the Day:

You’ve seen the new Spider-Man: Homecoming poster, now here’s the Deadpool 2 reaction poster, via BossLogic:

This is my house 😀 @TomHolland1996 x @vancityreynolds@deadpoolmovie@SpiderManMoviepic.twitter.com/7WH34Z2blI

— BossLogic (@Bosslogic) March 25, 2017

Trailer Reaction of the Day:

What would the Avengers think of the Justice League movie? Watch them watch the new trailer and discuss what it means for them (via /Film):

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Reworked Movie of the Day:

What if Marvel movies were like DC movies? Here’s The Avengers marketed in the style of the new Justice League trailer:

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Reworked Trailer of the Day:

What if Rogue One: A Star Wars Story came out in the era of VHS? Here’s a retro trailer for that (via /Film):

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Mashup of the Day:

Speaking of Rogue One, here is a reworking of one sequence using footage from the animated series Avatar: The Last Airbender (via Geek Tyrant):

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Vintage Image of the Day:

Quentin Tarantino, who turns 54 today, directs Harvey Keitel on the set of Reservoir Dogs in 1991:

Filmmaker in Focus:

Paul Thomas Anderson’s philosophy as it comes through in his movies is explored in this video essay from Jack’s Movie Reviews (via Film School Rejects):

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VFX Breakdown of the Day:

Learn about how the visual effects by Industrial Light & Magic were done for Kong: Skull Island in this Wired video (via GeekTyrant):

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Controversy of the Day:

You’ve likely heard about the complaint about Ghost in the Shell‘s non-Asian casting, so here’s a video by LJ Frezza for Fandor Keyframe on the issue of whitewashing:

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Classic Trailer of the Day:

Today is the 25th annniversary of the release of White Men Can’t Jump. Watch the original trailer for the sports comedy below.

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and

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