E-commerce may be growing at a double-digit pace, but the fact of the matter is that 90% of todays transactions still happen offline in old-fashioned stores.

That simple stat may explain how Curbside secured a $25 million Series B round Thursday led by Sutter Hill Ventures, bringing the start-ups total funding to $35 million since it launched in the fall of 2013. One of Curbsides earliest investors is Yahoo creator Jerry Yang, now a founding partner of AME Cloud Ventures.

Palo Alto-based Curbside is an app (Android and iOS) that offers consumers the option of ordering goods from Target and Best Buy, and then having those goods ready at the curb when you swing by.

The pitch is simple: Since drone delivery isnt yet offering truly instant gratification, this is a way to get those desired items without waiting on or paying for shipping.

The service is currently available in the San Francisco area as well as through some Target stores in New York and New Jersey. The new funding will help the team expand operations nationally, with Los Angeles coming online next.

Items are ready for pick-up an average of 40 minutes after theyre ordered. While the companys initial flurry of orders were for staples for babies, thats shifted in recent months to include groceries and electronics.

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