On the scale of activities, many women I know put the pleasure of swimsuit shopping somewhere between drivers license renewal and bikini waxing. I do not blame them. Over the last decade, I have found swimsuit options to be at once overwhelming in their quantity and price, and underwhelming in their quality. Dressing room lighting hasnt helped.

Ive wasted too many hours that could have been spent on the beach or in the pool searching for just the right swimsuit. The J.Crew team offered some respite when they revived my favorite standby scoop-back tank suit, but my swimsuit drawer still wants for variety.

Happily, designers are making this summer the best I can remember for bathing suit shopping. For once, its better than bearable. Its actually kind of great.

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