The fantasy gaming industry continues to innovate, bringing with it fresh ideas that provide more types of games in a variety of contexts. That is certainly the case with the announcement of Latitude 360’s (OTCMKTS: LATX)foray into the space, promising to roll out the first chain of live in-venue “fantasy sports books.” Its dining and entertainment venues are currently located in Indianapolis, Jacksonville and Pittsburgh, with plans to open another location in Albany, Boston, Chicago, Minneapolis and a 100,000 square-foot location in the heart of Wall Street.

Latitude 360 will not venture into the competitive fantasy sports space alone. It has also revealed an acquisition of Major League Fantasy(MLF), a growing destination for online daily fantasy sports that is partnered with the Golden State Warriors. According to MLF CEO Jesse Merl, MLF has seen its user base triple over the past 2 months.

“We’re thrilled to become a part of the Latitude 360 family,” added Merl. “We can’t imagine a better way to grow our audience than to make it accessible through the most exciting entertainment destination to come along in a very, very long time. The Latitude 360 venues ensure that after proper game implementation, our competitors will be fighting for secondplace in the live real-money fantasy vertical we are creating.”

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