Deadline andother PMC news outlets includingVariety, WWD, HollywoodLife, TVLine, and BGR will be able tosecure more photos that directly illustrate our stories than we cannow by relying on outside services. PMC will tell Shutterstock about, and help photographersgain access to, thefilm festivals, runways, parties and other events thatwewant covered. The photos will be available to Shutterstock customers who need entertainment and fashionimages.

The New York-based image licensing company also will become the exclusive official photographer for more than 50 annual PMC-sponsored events, including the Fairchild Summits and gatherings organized by Deadline, Variety, and WWD.

Meanwhile, Shutterstock will be able to offer its customers photos from PMCs libraries including historical shots from Variety and WWD which are both more than 100 years old.The companies didnt disclose financial terms. But PMC will own both the new and old content.

This alliance creates a significant opportunity for all PMC image and video content, both new and archived, to be more targeted, searchable, robust, and easily accessible by each of our brands, PMC Chairman and CEO Jay Penske says.

Shutterstock Founder and CEO Jon Oringer says the deal will enable it to capture unique moments withtodays top entertainment and fashion talent. We will grow togetherand create a remarkable service for the worlds top photographers, aswell as media, publishing and creative companies.Shutterstock initially will distribute images through its Rex Features news service and to Shutterstock Premier customers.

Another important part of the deal: PMC news outlets will use Shutterstocks cloud-based digital asset management service, WebDAM, to manage theirvisual content.

We aim to eliminate unnecessary steps in the workflow so the PMC brands can spend less time scouring for hard-to-find files, and more time creating iconic content. says WebDAM Co-Founder and CEOJody Vandergriff.

Shutterstock has more than 50 million pieces of content, which it licenses individually and by subscription. Photographers and other creators are paid when their material is used. Buyers spend about $750 million a year industry-wide on editorial images, it estimates.

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