Charter Communications may be the first pay TV provider to integrate online video content material from Netflix, Amazon, and Hulu with its TV Everywhere portal. The MSO mentioned Tuesday that it will also let subscribers use cell phones and tablets next year to search both internet video from pay TV networks and over-the-top video providers, but it did not announce plans to distribute OTT content material through cable set-tops.

With Charter confirming Tuesday that it lost 64,500 video subscribers throughout the third quarter, its Charter.net announcement could help its marketing and advertising efforts given that it can boast that it’s offering subscribers something that competitors such as AT&T and DirecTV aren’t doing through their websites.

But Charter doesn’t have a working relationship with Netflix, Amazon or Hulu – it is just helping to drive traffic to TV shows and films distributed by those providers. Most Charter subscribers that currently use Amazon, Netflix or Hulu may continue to navigate directly to those internet sites, rather than use the Charter.net portal.