Apple’s Future

With a capitalization on a $315 billion market and $60 billion spendable funding, Apple (AAPL_) seems primed for a key acquisition, and Steve Jobs’ sights should be set on Facebook. Apple’s previous purchases have been smaller, such as their acquisition of Lala, a music streaming service worth under $100 million, and Quattro Wireless, a mobile advertising company worth $300 million. Facebook’s price tag is likely to exceed $100 billion, but such a purchase could be very strategic.

Last quarter, Steve Jobs referenced his anticipation of a strategic opportunity in the future, and he was reported to have dinner with Facebook CEO Mark Zuckerberg. Their conversation focused on Ping, Apple’s social networking service targeted at iTunes users. Facebook integration is a much-needed feature of Ping; analysts suggest such a move would lead to an immediate 30% increase in traffic. A Facebook acquisition could bring this and many additional benefits to Apple.

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