JC Penny revealed their new logo today. The newly endorsed logo is JC Penny’s way of showing customers that they are relevant and part of the new retail age. JC Penny’s Chief Executive, Myron E. Ullman III, states the new logo shows our commitment to honoring our rich legacy of appealing to the American family.

JC Penny stands behind its commitment to be a force in the retail industry and style authority to millions of consumers. Several very popular companies have joined forces with the powerhouse retailer. They include Sephora, and Liz Claiborne, just to name a few. JC Penny has also enhanced their appearance on major social networks. Using these avenues to broadcast their commitment to achieving leadership in the retail industry. Their brand new JC Penny Logo is due to make its public debut during the Spring campaign launch as exclusive retail sponsor of the Academy Awards on February 27.