In the back of their heads, many entrepreneurs are thinking, when should I sell my business? Owners who ponders overselling their business does not always do so out of financial desperation or trouble but usually because they are looking for the next opportunity.

Following are three reasons to consider when thinking about selling your business.

1. Business value

CollegueJohn Hammett is an investment banker atCorporate Finance Associates and a former company owner himself. At one point in his career, Hammett was working for an entrepreneur in his mid-50s who sold one of two divisions in his company. While working on the transaction with the company owner, Hammett learned some valuable advice that has stuck with him to this day.

Related:How Do You Make Your Business Sale-Ready From the Beginning?

Anytime you have an opportunity to get liquidity in your company, you need to seriously consider it because running a business is risky and the longer you hold on to that business and the bigger you get, the more chance you risk of failure, says Hammett. There is value in a business but no liquidity until you go through a transaction of selling a piece or all of your company to a buyer.

2. Tired of risk

In the early stages of a business, owners are more confident in taking risks, because they dont have much value in their companies yet to lose. Taking chances are essential andbeneficialif the founder wants their business to grow beyond the initial stages.

As the company grows, so does the value — and owners become more conservative fearing greater damage than when it was a smaller business. Owners who are older no longer have the luxury of time to spend years on damage control fixing bad strategies, so they avoid those risky situations that could lose their company.

Business owners should always be looking to exit their investment. Not because the company may be in a bad place but because it is a smart business decision.

3. Time for change

Cal Lai, president and CEO of Recom Technologies (who also is anCerius advisory board member), points out that owners have many reasons for selling their businesses. Although a chance at liquidity is a good reason for an owner to decide its time to sell the business, it may not be the only reason. After dedicating 15 to 20 years of time, energy and resources into building a company, CEOs and founders may find themselves ready for retirement. Or an owner may be ready for some change and seek a new opportunity. That could be motivation enough.

Related:10 Questions to Ask Before Selling Your Business

As a serial entrepreneur himself, Lai says, A good entrepreneur is always looking at their options going forward. Time is always a risk, and the more time your business is out there, the greater risk you have.

Before you sell

As an owner you have financial goals you are continuously striving for and this applies to selling your business as well. Things to keep in mind when thinking of selling your business are:

• Timing of the sale
• Getting your company ready to sell (audited financials, the right technology, a good executive team, etc.)
• Finding the right potential buyers

Selling a company is not always only about getting the best price. Collegue Murray Rudin, managing director at for Riordan, Lewis amp; Haden, a private equity firm says, If the firm is entering into a deal in which they are only selling a percentage of their business and will continue to be engaged, then other kinds of factors are equally important as price.These factors include the caliber, the reputation, the references, the culture, the chemistry and the trust of the private equity firm or other type of firm they are going to partner with.

The mindset of an owner selling their business should not be obsessing over the last few dollars of valuation but rather focused more on the quality of people they will be partnering with as a result of the sale. Rudin argues that this is the biggest mistake business owners make in scenarios where they intend to roll over significant equity. Remember, once the deal is done, you have to work with these people. Make sure they are the right match for you and your company no matter what price they are offering you for a piece of your business.

The final piece of advice:Plan your exitand be ready when the timing is right to pursue your companys maximum value. Sell it on your terms rather than the markets terms.

Related:3 Situations Where It Makes Sense to Sell a Part of Your Business

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