November 23, 2019

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Social Media Platforms Roll Out New Rules For Political Ads

NPR’s Michel Martin speaks with journalist Kara Swisher about new rules governing political ads on some social media platforms.



MICHEL MARTIN, HOST:

The election may be a year away, but political ad spending by some candidates is already in the millions. Tech companies trying to respond to the lessons of 2016 are playing catch-up and have recently issued rules on what kinds of ads they will allow on their platforms.

As we’ve discussed before on this program, Facebook said last month that it would not fact-check political ads. Twitter now says it will ban all political ads. And this week, Google issued its own rules. Political ads will be allowed, but how political advertisers target specific audiences will be restricted. For instance, advertisers will be able to target people based on their gender or zip code or age but not on their political affiliation.

We wanted to try to make sense of these different approaches, so we’ve called Kara Swisher once again. She’s editor-at-large for the technology website Recode and a contributing opinion writer to The New York Times.

Kara Swisher, thanks so much for joining us once again.

KARA SWISHER: Well, thank you.

MARTIN: So, first, what effect do you think Google’s new advertising rules will have?

SWISHER: Well, you know, it’s just – it’s an ongoing shift of tech companies in this area to take responsibility for the political ads and do something about them. They had been pretty much a Wild West. And so what’s happened is Twitter’s gone all-out, like, forget it. We’re not doing it. And it mattered a lot from a symbolic point of view. But Twitter’s a very small player in this game. It’s really pretty much Google and largely Facebook.

And so what’s happening here is you have one company saying we’re not going to do it, another one making really significant adjustments to how it’s going to allow people to buy political advertising. And so now the onus is on Facebook to see what it’s going to do. And given it’s the most important player, everybody’s sort of waiting with bated breath.

MARTIN: What do you think is driving those different approaches?

SWISHER: They’re different companies. You know, and they have different points of view. Facebook has much more so been hands-off. You know, Mark Zuckerberg really runs the company and controls everything in the company, and so this is his feeling. And he’s kind of falsely tried to link it with free speech. He has a point that, should these companies be editing political speech? That’s a really thorny question. But the issue is allowing these campaigns to microtarget people. It opens the door for all kinds of manipulation and lack of scrutiny, really.

MARTIN: One of the effects of microtargeting is that you can tailor a lie to the people most likely to believe that lie.

SWISHER: Or tell the truth.

MARTIN: Or truth. Or truth – fair point. And the whole point of microtargeting is that it’s directed at people who are most likely to be amenable to it. Is there some mechanism of accountability here?

SWISHER: Well, they’re saying they’re just not going to sell them. I mean, that’s going to be very clear. You’re not going to be able to buy them. And if, say, a reporter goes in and is able to buy them, then they aren’t doing what they said they’re going to do. Now, not everybody – look, the Trump campaign is the one that’s used it most effectively, these techniques. But other groups, grassroot groups, say this is a really good tool for finding unregistered voters. And that might hurt that.

There are – you know, it’s just – it’s a push-pull kind of thing, and not everybody in politics likes this because microtargeting has been an amazing tool for a lot of these politicians and issues groups. And so the question is, how much should be allowed, and who should be able to do it? But the problem is, it’s been open to so much abuse that something has to be done.

MARTIN: Before we let you go, does Google’s position throw down the gauntlet to Facebook in any way here?

SWISHER: Absolutely. The only companies that matter here are Google and Facebook, period – across the world, really, because they control so much data. They control so much of the distribution. So the question is, will Facebook do something? How much pressure will it get from people not to do something? And will they – will the solutions they come up with be effective or not?

But they definitely are now in the position of having to react rather than be a leader, and that’s typical of Facebook. They never make – every time they make a mistake, it takes 90 disasters before they change their policy. So we’ll see.

MARTIN: That’s Kara Swisher. She is editor at large for the technology website Recode and host of the “Recode Decode” podcast.

Kara Swisher, thanks so much for talking to us once again.

SWISHER: Thank you.

Copyright © 2019 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

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A Cancer Care Approach Tailored To The Elderly May Have Better Results

Geriatric oncologist Supriya Gupta Mohile meets with patient Jim Mulcahy at Highland Hospital in Rochester, N.Y. “If I didn’t do a geriatric assessment and just looked at a patient I wouldn’t have the same information,” she says.

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When Lorraine Griggs’ 86-year-old father was diagnosed with prostate cancer, he was treated with 35 rounds of radiation, though he had a long list of other serious medical issues, including diabetes, kidney disease and high blood pressure. The treatment left him frailer, Griggs recalls.

A few years later, when his prostate cancer reoccurred, Griggs’ father received a different kind of cancer care. Before his doctor devised a treatment plan, she ordered what’s known as a geriatric assessment. It included a complete physical and medical history, an evaluation by a physical therapist, a psychological assessment and a cognitive exam. The doctor also asked her father about his social activities, which included driving to lunch with friends and grocery shopping with some assistance.

“When the doctor saw how physically active and mentally sharp my father was at 89 years of age, but that he had several chronic, serious medical problems, including end stage kidney disease, she didn’t advise him to have aggressive treatment like the first time around,” says Griggs, who lives in Rochester, N.Y.

Instead, his oncologist placed her dad on one pill a day that just slowed down his cancer. Griggs’ father was able to enjoy his activities for another three years until he died at the age of 92.

Geriatric assessment is an approach that clinicians use to evaluate their elderly patients’ overall health status and to help them choose treatment appropriate to their age and condition. The assessment includes questionnaires and tests to gauge the patients’ physical, mental and functional capacity, taking into account their social lives, daily activities and goals.

The tool can play an important role in cancer care, according to clinicians who work with the elderly. It can be tricky to predict who will be cured, who will relapse and who will die from cancer treatment. Geriatric assessments can help physicians better estimate who will likely develop chemotherapy toxicities and other serious potential complications of cancer treatment, including death.

Geriatric assessment includes an evaluation by a physical therapist, a psychological assessment, a cognitive exam and a complete physical and medical history. The doctor takes all these factors into account and tallies a score for their patient to help guide their decision-making about the patient’s treatment.

Although the geriatric assessment is not 100% accurate, “it’s better than the clinician eyeball test,” says Supriya Gupta Mohile, a geriatric oncologist and professor of medicine at the University of Rochester. “If I didn’t do a geriatric assessment and just looked at a patient I wouldn’t have the same information,” she says.

A vulnerable population

More than 60% of cancers in the U.S. occur in people older than 65. As the population grows older, so will the rate of cancer among seniors. The cancer incidence in the elderly is expected to rise 67% from 2010 to 2030, according to a 2017 study in the Journal of Clinical Oncology. Yet many oncologists don’t have geriatric training.

Mohile, who treated Griggs’ father during his cancer relapse, explains that geriatric oncologists take a different approach than many other oncologists.

“We want to help older adults successfully undergo cancer treatment without significant toxicities, so it leads to a survival benefit,” she says. “What we don’t want to do is treat patients who will be harmed.”

Mohile says when she saw that Griggs’ dad was frail because of his other health issues, she explained that the standard treatment of care would be difficult for him.

“We went through the decision-making together and I was able to explain how it could cause harm and it would have no risk benefit. He wanted to live and not suffer toxicities,” she says.

A growing body of evidence supports the notion that cancer care for older adults can be improved with geriatric assessments.

A study published in the Journal of Geriatric Oncology in November found that in 197 cancer patients 70 years and older, 27% of the treatment recommendations patients received from the tumor board were different from those received after completing a geriatric assessment. Patients who received a geriatric assessment were recommended to have less intensive treatment or palliative care.

Overall, geriatric assessments have been found valuable for helping older adults with health conditions achieve higher quality of life. A 2017 Cochrane review of 29 studies of geriatric assessments on patients who’d been hospitalized found that patients were more likely to be alive and at home a year later compared to those who had standard care.

One of the reasons geriatric assessments can be so useful to clinicians treating cancer is that doctors don’t have enough information at their fingertips about how older patients respond to the drugs commonly used for chemotherapy. This is partly because there’s less research on this age group.

“You’re playing a guessing game most of the time. Older patients on chemo can get in more trouble than younger patients. The real issue is the patient’s capacity to tolerate care. I think geriatric assessments can improve how we tailor therapy,” says Efrat Dotan, associate professor of hematology/oncology at Fox Chase Cancer Center in Philadelphia and chair of the National Comprehensive Cancer Network, NCCN.

But other experts caution that geriatric assessments can backfire because of a dominant culture in medicine that tends to try to cure patients at all costs, even when treatments may be dangerous.

“Sometimes you don’t want to ask questions because you’re afraid you may have to deal with the answers,” says Otis Brawley, Bloomberg distinguished professor of oncology and epidemiology at Johns Hopkins University in Baltimore.

“The test tends to give us answers that scare us from treatment, and we are supposed to treat patients,” he says.

Often, if a cancer patient is turned away from treatment, they try to find a doctor that will offer it anyway.

“This happens all the time. The irony is that by going away from a doctor really doing the appropriate thing and then going to another doctor who doesn’t do the appropriate thing, sometimes that second doctor is actually hastening death,” says Brawley, former chief medical and scientific officer at the American Cancer Society.

An underutilized tool

Though geriatric assessments were developed about two decades ago and hailed as one of the clinical cancer advances of 2012 by the American Society of Clinical Oncology, they are still not widely used by oncologists.

The Surgical Task Force at the International Society of Geriatric Oncology found that only 6.4% of surgeons use comprehensive geriatric assessments in daily practice, and only 36.3% collaborate with geriatricians, according to a 2016 study in the European Journal of Surgical Oncology.

Many major academic centers have adopted the use of geriatric assessments. However, they’re still fairly scarce in community practices where staffing shortages, financial constraints, lack of institutional support and technology are major barriers to use. They are also time-consuming to complete — taking about two hours.

Mohile, who uses geriatric assessments before treating patients, says “the geriatric assessment is a tool anyone can print out and use.”

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But these days, “the geriatric assessment is a tool anyone can print out and use,” Mohile says. It’s recently been streamlined and will soon be built into the online health record, Epic, she says.

Still, lack of training among oncologists is an issue, Mohile says.

“Geriatric assessments have been around for a long time, but they have not been traditionally used by oncologists because they haven’t been trained how to do it or use it,” she says.

Finding treatment options for frail patients

Matthew LoBiondo Sr. from Conesus, N.Y., was being treated with chemotherapy for a gastrointestinal tumor when Mohile first met him as an inpatient. The 89-year-old was hospitalized because he was weak, dehydrated and not eating. Mohile says the dose of the medication he was on was too toxic for him.

Once she took over his care, she weaned him off that treatment, did a geriatric assessment with him and tailored a less toxic treatment plan.

One of the tenets of geriatric assessments is to help physicians select treatments that are best suited for a patient by getting to the core of their physical and mental capacity, regardless of their chronological age.

That’s ultimately the best way to treat older cancer patients, says Armin Shahrokni, a geriatrician and medical oncologist at Memorial Sloan Kettering Cancer Center in New York.

“The data are clear that the fitness of an older cancer patient, rather than age per se, should be the factor considered” when it comes to cancer treatment, he wrote in an editorial in the Annals of Surgical Oncology.

“Age is a meaningless number. I can see a very active 85-year-old very healthy cancer patient who runs marathons. I can also see a 65-year-old with a lot of other comorbid illnesses who is not as functional. How I treat them for cancer would be different,” Shahrokni says.

When he assesses a patient to be too frail for cancer surgery, he says it doesn’t mean that a patient would automatically go on palliative care.

“You would be amazed at how many other options open,” he says.

A frail patient with lung cancer, for instance, can be redirected from surgery to radiation, which is less toxic than chemotherapy and less invasive than surgery.

Geriatric assessments are a way to guide better cancer decision-making, he says.

As more studies about the value of geriatric assessments come out, Shahrokni says he hopes more people will become aware of their importance and find a way to implement them in their practice.

Health problems are less obvious among older adults because of atypical presentations, or because of communication problems due to hearing loss or cognitive impairment. Problems such as psychosocial status, or the environment, increase in importance in older patients because they frequently coexist with health problems and can interfere with their management.

“I think things are moving forward very nicely. In the next 10 years my hope is that not only surgeons and oncologists will do these types of assessments, but patients and their families will demand the health care system to provide a more comprehensive assessment of their functional status before cancer treatment. I think this is going to lead to better outcomes for patients,” Shahrokni says.

Cheryl Platzman Weinstock is an award-winning health and science journalist. This article was written with the support of a fellowship from the Gerontological Society of America, Journalists Network on Generations and the Retirement Research Foundation.

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Saturday Sports: Simone Biles, Racehorses

Questions about how USA Gymnastics hid the Larry Nassar investigation from one of its top athletes, plus a new coalition focused on safety in horse racing.



SCOTT SIMON, HOST:

And now it’s time for sports.

(SOUNDBITE OF MUSIC)

SIMON: New calls for an independent investigation of USA Gymnastics after they apparently let down their biggest star. Also, a coalition calls to improve safety for racehorses. And Thanksgiving week football highlights, if that’s what they are – Pats vs. Cowboys. NPR’s Tom Goldman.

Hi there, Tom. How are you?

TOM GOLDMAN, BYLINE: I’m good, Scott. How are you?

SIMON: Fine, thanks. Let’s start with this really kind of shocking story broken by The Wall Street Journal. It says USA Gymnastics hid their investigation of Dr. Larry Nassar from Simone Biles, the biggest gymnastics star in America, who was one of the first to raise questions about the doctor and potential sexual abuse.

GOLDMAN: Yeah. And you can tell how troubling this story is, Scott, when you read Simone Biles’ reaction on Twitter, where she says the pain is real and doesn’t just go away, especially when new facts are still coming out. This journal story says although she was one of the first gymnasts to raise concerns about Nassar back in 2015, she didn’t find out about the USA Gymnastics or FBI investigations until she came back from the 2016 Olympics with a huge medal haul, including four gold medals. The implication here is that USA Gymnastics kept her out of the loop, ignored the possibility that she’d been abused – and she publicly revealed in 2018 that she had been abused – because the organization was focused on making her the enormous star that she’s become, which, of course, hugely benefited USA Gymnastics.

And, Scott, one other thing – a related story yesterday. The Orange County Register reported that champion gymnasts who were Nassar victims and their parents are demanding the Department of Justice release a report looking into the FBI’s investigation of the Nassar case. There are allegations that parts of the investigation were slow, incomplete, and that could have allowed Nassar more time to abuse victims.

SIMON: Another jarring story, of course, has been the number of racehorses that have died at the track over the past couple of years. A new group has been created, the Thoroughbred Safety Coalition. What are the odds that they can bring about some change in the industry that the industry will take?

GOLDMAN: Yeah. Well, critics of what’s been happening in horse racing are cautiously optimistic. And the caution is because there have been years of talk about reform and coalitions, but nothing really changes. The one thing that has changed is public opinion. There’s a lot of anger about horse deaths. And it did help prompt the creation of this new coalition. It includes several famous racing entities, including Churchill Downs, home of the Kentucky Derby. And this coalition says they want to have a common and comprehensive set of standards on issues like drugs and the whipping of horses with riding crops during races. And, Scott, it’s considered significant that Churchill Downs has joined. It has lagged behind on reform. So we’ll see what happens.

SIMON: Thanksgiving week, which is big for the NFL, Patriots and Cowboys face off. This is Tom Brady vs. Dak Prescott, the Cowboys quarterback, who’s been leading the league in passing.

GOLDMAN: Yeah. And, you know, during their reign, Scott, the Patriots have loved games like these – at home versus a good opponent and a hot quarterback, as you mentioned, in Dak. The Pats love reminding fans about the order of things, right?

SIMON: Yeah.

GOLDMAN: So for much of this season, the Pats have had the NFL’s best defense, especially pass defense. So it’ll be a challenge for Dak Prescott. The offense hasn’t been very good. New England quarterback Tom Brady’s passing stats are down. He is 42, remember. But if the wind and the rain…

SIMON: I’d still, you know, bet on him in any big game.

GOLDMAN: I know. And if the wind and the rain in the forecast aren’t too bad, I think he’s going to make a statement.

SIMON: Finally, on Thanksgiving, a holiday classic. There’s a slate of Thanksgiving football games on Thursday. The midday game, the first one, is between the Chicago Bears and the Detroit Lions.

GOLDMAN: (Laughter).

SIMON: Tom, has there ever been an NFL game in which neither team scores a single point because I think we could be on the verge of history here?

GOLDMAN: (Laughter) You know, there has. The last time was in 1943. The Lions and the Giants had a scoreless tie. But, Scott…

SIMON: How could the Bears be cut out of that? Yes?

GOLDMAN: Have you no faith?

SIMON: I think, maybe – I don’t know, two-point touchback? Maybe that’s what the defense will get them.

NPR’s Tom Goldman, thanks so much.

GOLDMAN: You’re welcome.

(SOUNDBITE OF GINGER BAKER’S “INTERLOCK”)

Copyright © 2019 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

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