October 13, 2019

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Troll Watch: Elizabeth Warren’s Facebook Ad

Senator Elizabeth Warren’s new Facebook ad falsely claims the social network, and its CEO, endorsed President Trump. She says she’s protesting Facebook’s policy of not fact-checking political ads.



SACHA PFEIFFER, HOST:

Facebook and its CEO, Mark Zuckerberg, have not endorsed President Trump for reelection. So why is Elizabeth Warren spreading that falsehood in a new ad running on Facebook? She says she did it to protest the social network’s political advertising policies, and she accuses Facebook of profiting from spreading lies. We’re going to look at this deliberate ploy by Warren’s campaign in our regular segment called Troll Watch.

(SOUNDBITE OF MUSIC)

PFEIFFER: NPR’s tech correspondent Shannon Bond joins us from San Francisco. Hi, Shannon.

SHANNON BOND, BYLINE: Hi, Sacha.

PFEIFFER: So if anyone’s seen this ad, you realize, if you read beyond the headline, that it’s not true. But if you only read the headline, you might think it’s true. So describe this ad for us.

BOND: Sure. It shows a picture of President Trump shaking hands with Mark Zuckerberg in the Oval Office. And it says breaking news – Mark Zuckerberg and Facebook just endorsed Donald Trump for reelection. You’re probably shocked. And you might be thinking – how could this possibly be true? And then the ad goes on to say, well, it’s not. Sorry.

So we should reiterate here. Facebook and Zuckerberg have not endorsed the president or any other candidate. But the Warren campaign – they started running this ad on Thursday. It’s already been shown to a lot of people all over the country.

PFEIFFER: And Facebook actually approved the ad, you know. As you said, it’s been up for a few days, even though it’s gotten a lot of publicity. So this didn’t just accidentally slip through some automated approval system. Now, Warren says that proves her point, although I’ve seen some comments on Facebook saying it’s not really a lie, it’s just a parody, and Facebook is fine with parodies. But explain to us. Why is she running this ad?

BOND: Yeah, I mean, Elizabeth Warren has been a relentless critic of Facebook. And she says she’s made an ad that’s deliberately false to highlight this fact that Facebook allows political candidates to essentially lie in their ads. So this actually came up because of another misleading political ad. The Trump campaign was running this ad across social media and on TV, making false claims about Joe Biden. And the Biden campaign complained, but Facebook didn’t take it down. It says it doesn’t fact-check political speech as a matter of course. That’s the problem that Warren is raising. She says by taking money for these kinds of ads, Facebook is choosing profits over, quote, “protecting democracy.”

PFEIFFER: When I was getting ready to talk to you, I was reading about Facebook’s policy on when it will or won’t reject ads or downplay ads. And it’s confusing, and it’s controversial. What are the rules governing this area?

BOND: Yeah, it is confusing. So what Facebook says is, we aren’t actually doing anything different than what broadcast television does. There’s actually an FCC rule that says broadcast stations have to air political ads. They can’t block them based on what they say. The difference is for cable networks, and people might have seen that CNN refused to air the Trump ad. It sets its own policies for what it airs. Facebook has that discretion, but they’re saying they consider themselves to be like the broadcast network. And so they’re not going to censor political ads.

PFEIFFER: It seems like Facebook is framing this as a free speech issue. But how much of this is driven by ad revenue? And is Facebook possibly looking the other way because advertising is so lucrative?

BOND: I mean, that’s a good question. Now, Facebook says political ads are actually just a drop in the bucket for them. I mean, that company sold $55 billion worth of ads last year, and political ads are just a single digit percentage of their total. But it’s also clearly reluctant to drop political advertising, altogether. So I think this is really about Facebook feeling it can’t win if it starts policing political speech.

PFEIFFER: The presidential election is, obviously, more than a year away. How do you see this playing out over the coming year and beyond?

BOND: Well, candidates are spending more money online. We know this. And Facebook is, you know, particularly important for them as a place to advertise. You can reach so many people there. Facebook’s made very clear, though, it’s not going to tell politicians what they can or can’t say. And it’s going to keep selling these ads. So I think there’s clearly a continued risk that it’ll be, once again, a place where misinformation is spreading.

PFEIFFER: That’s NPR’s tech correspondent Shannon Bond. Shannon, thank you.

BOND: Thanks.

PFEIFFER: And we want to note that Facebook is among NPR’s recent financial supporters.

Copyright © 2019 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

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An Emotional First For Some Iranian Women Allowed To Enter Soccer Stadium

For the first time in decades, Iranian women were allowed to attend a soccer match in Tehran’s Azadi Stadium.



SACHA PFEIFFER, HOST:

Fans of Thursday’s soccer match between Iran and Cambodia were especially excited – dancing, waving flags and chanting for the home team. It was a historic match not on the field but in the stands.

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PFEIFFER: For the first time in almost four decades, women were allowed to enter Tehran’s Azadi Stadium to watch a men’s national soccer team match. ABC producer Somayeh Malekian was covering the game. She says the women who were able to go were ecstatic.

SOMAYEH MALEKIAN: Everyone was shouting or blowing into their horns they had brought with themselves.

PFEIFFER: And some of them were overcome with emotion as they entered the stadium for the first time. That’s according to Iranian journalist Maryam Papi.

MARYAM PAPI: When we went through the dark tunnel of the stadium and saw the huge green field, it was a great experience. Some of the girls – they just started crying when they saw the field.

PFEIFFER: Women had been prevented from entering stadiums in Iran since shortly after the Islamic Revolution. Female fans have tried getting around the restriction for years, sometimes dressing as men to sneak in. But it was only after the death last month of Sahar Khodayari that the ban was lifted. She was caught trying to enter a stadium disguised as a man and sentenced to six months in prison. To protest, she set herself on fire in front of the courthouse and died days later. Her death increased international pressure on Iran to end the ban.

MALEKIAN: It was very bitter victory without having her at the stadium. And everyone remembers her, I’m sure, in every single time that women will go to this stadium.

PFEIFFER: Somayeh Malekian says there’s still room for improvement. On Thursday, women were allocated only 4,000 tickets, even though the stadium seats around 80,000 and was largely empty. Women were also separated from men, preventing many of them from sitting with their families. Still, Malekian thinks it’s a step in the right direction.

MALEKIAN: Yes, it was a small success, maybe. But it was no way meaningless, not at all.

Copyright © 2019 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

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