Altria Buys 35 Percent Stake In E-Cigarette Maker Juul

Signs in a Chicago shop window advertise e-cigarettes and pods from Juul in September. Altria, the parent company of Philip Morris, announced Thursday it would buy a 35 percent stake in the company.
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Altria, the leading U.S. cigarette manufacturer, announced Thursday it will make a $12.8 billion investment in e-cigarette maker Juul – giving it a 35 percent stake in what had been perhaps its most worrisome competitor.
The move allows Altria, which is the parent company of Philip Morris, to hedge its bets on the future of nicotine, as cigarette smoking declines in the U.S.
“Today, we have been joined by an unlikely – and seemingly counterintuitive – investor in our journey,” Juul Labs CEO Kevin Burns said in a press release that seemed crafted to address a tide of criticism.
“We understand the controversy and skepticism that comes with an affiliation and partnership with the largest tobacco company in the US,” Burns wrote. “We were skeptical as well. But over the course of the last several months we were convinced by actions, not words, that in fact this partnership could help accelerate our success switching adult smokers.”
Juul’s USB drive-shaped devices have quickly reshaped the market since they launched in 2015. The press release makes repeated mention of adult smokers – no accident, in a week when Juul was called out by name by the U.S. Surgeon General in an advisory declaring youth e-cigarette use an epidemic.
That warning noted with alarm that Juul had experienced a 600 percent surge in sales from 2016 to 2017, and that its products present a number of risks for young people:
“All JUUL e-cigarettes have a high level of nicotine. A typical JUUL cartridge, or ‘pod,’ contains about as much nicotine as a pack of 20 regular cigarettes. These products also use nicotine salts, which allow particularly high levels of nicotine to be inhaled more easily and with less irritation than the free-base nicotine that has traditionally been used in tobacco products, including e-cigarettes. This is of particular concern for young people, because it could make it easier for them to initiate the use of nicotine through these products and also could make it easier to progress to regular e-cigarette use and nicotine dependence. However, despite these risks, approximately two-thirds of JUUL users aged 15-24 do not know that JUUL always contains nicotine.”
Cigarette smoking by U.S. adults declined from 20.9 percent in 2005 to 15.5 percent in 2016, according to the CDC – that’s less than half of what it was in 1964. Accordingly, cigarette sales have been falling: In 2017, they were down 3.5 percent from the year before.
As part of the deal, Altria will give Juul access to its valuable retail shelf space, meaning Juul products will be sold alongside brands like Marlboro, Parliament and Virginia Slims.
Juul’s popularity among teens has led to scrutiny over whether the company targeted its marketing to them. The company has changed the names of some of its flavors (“creme” instead of “crème brûlée,” “cucumber” rather than “cool cucumber”) and now requires its models to be over 35. The company also deleted its social media accounts.
The Campaign for Tobacco-Free Kids called the Altria-Juul announcement “truly alarming.”
“Altria has no interest in reducing the number of people who smoke cigarettes,” the group’s president, Matthew Myers, said in a statement. “They see Juul as their failsafe in case the cigarette market keeps declining so that they remain profitable no matter what happens. Altria’s interests are served by maximizing sales and profits from both the cigarette and e-cigarette markets, and they have every reason to push Juul to market its products in a way that does the least damage to the cigarette market.”
The New York Times notes that the deal also gives Juul access to Altria’s powerful lobbying and regulatory force. The F.D.A. has said it intends to create new regulations requiring traditional cigarette makers to reduce the amount of nicotine in their products.
First 'Hellboy' Trailer Arrives Just in Time; Here's Everything We Know
There’s a new Hellboy on the block. Summit Entertainment’s reboot of the comic book movie franchise promises to be different style-wise than Guillermo del Toro’s 2004 take, but we can still anticipate a similar mix of brawn and banter from the titular demon-spawn character.
Darker is the supposed direction of this Hellboy, though that doesn’t show so much in the first trailer. David Harbour’s version of the big, red, not-a-monster antihero is humorous, and the creature-filled action seems more fun than edgy. Billy Idol’s cover of “Mony Mony” keeps the tone light, too.
Watch that new trailer down below after reading everything we know about the movie so far:
Who is the new Hellboy?
David Harbour, best known now as Sheriff Hopper on Stranger Things, has taken over the role from Ron Perlman, who portrayed Hellboy in Guillermo del Toro’s movies.
How does he look in the role? Well, he certainly doesn’t look like Sheriff Hopper. Here’s the first look we got of Harbour as Hellboy in all his devilish glory back in the fall of 2017:
He actually kinda looks like Perlman’s version. There are little but notable differences, however, such as the longer hair and more robotic-looking “Right Hand of Doom.” The way he’s photographed gives him a darker tone as well, which is fitting since the reboot promises more of an edge.
Who else stars in the movie with Harbour?
Milla Jovovich is the villain this time around, playing Nimue the Blood Queen. Ian McShane is Hellboy’s adoptive father, Professor Bruttenholm (previously played by John Hurt). Lost and Hawaii 5-0‘s Daniel Dae Kim is Major Ben Daimio, a fellow member of the Bureau for Paranormal Research and Defense who can turn into a jaguar. And American Honey breakout Sasha Lane is Alice Monaghan, another fellow B.P.R.D. member who was raised by fairies.
Who is taking over the property as director from del Toro?
Neil Marshall, who you may know from the horror movie The Descent and episodes of Game of Thrones, is directing the reboot, which is aiming for an R-rating, from a script by Hellboy creator Mike Mignola along with Andrew Cosby, Christopher Golden and Aron Coleite.
What is the plot of this Hellboy?
The official synopsis is simply this: “Based on the acclaimed graphic novels by Mike Mignola, Hellboy, caught in a clash between the worlds of the supernatural and human, battles an ancient sorceress bent on revenge.” Nimue is that sorceress, hailing from medieval times when she was Merlin’s consort. She’s resurrected in the modern day and her revenge is on those who did her in the first time around.
What do we know of that darker tone?
Early on, we heard from Marshall on his plans: “We’ve been granted permission to do it R-rated, which for me is just like taking the cuffs off… When you go back to the original material, it is kind of bloody, so I’m going to embrace that.” Even earlier, Cosby revealed: “This is a darker, more gruesome version… [Marshall] said from the very beginning that he wanted to walk a razor’s edge between horror and comic book movie, which was music to my ears.”
When does it come out?
The new Hellboy arrives in theaters on April 12, 2019.
Watch the first trailer:
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5 Ways Nixing The Affordable Care Act Could Upend U.S. Health System

Philadelphia demonstrators protested earlier moves by Republicans to repeal the Affordable Care Act last February. If the ACA is indeed axed as unconstitutional, health policy analysts say, millions of people could lose health coverage, and many aspects of Medicare and Medicaid would change dramatically.
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If last Friday’s district court ruling that the Affordable Care Act is unconstitutional were to be upheld, far more than the law’s most high-profile provisions would be at stake.
In fact, canceling the law in full — as Judge Reed O’Connor in Fort Worth, Texas, ordered in his 55-page decision — could thrust the entire health care system into chaos.
“To erase a law that is so interwoven into the health care system blows up every part of it,” says Sara Rosenbaum, a health law professor at the George Washington University School of Public Health. “In law they have names for these — they are called superstatutes,” she says. “And [the ACA] is a superstatute. It has changed everything about how we get health care.” (That concept was developed by Abbe Gluck, a professor at Yale Law School.)
O’Connor’s decision is a long way from implementation. He still must rule on several other aspects of the suit brought by 18 Republican attorneys general and two GOP governors. And a group of state Democratic attorneys general has promised to appeal O’Connor’s decision, which would send it to the 5th Circuit Court of Appeals and, possibly, the U.S. Supreme Court. The high court has rejected two previous efforts, in 2012 and 2015, to find the law unconstitutional.
Meanwhile, here are five ways that eliminating the ACA could upend health care for many, if not most, Americans:
Millions could lose coverage directly
More than 20 million Americans who previously were uninsured gained coverage from 2010 to 2017. Some of that was due to an improving economy, but many also gained the ability to buy their own coverage, thanks to the law’s federal subsidies to defray the cost of insurance. Other provisions of the Affordable Care Act played a significant role, including its ban on restrictions for people with pre-existing medical conditions, expansion of the Medicaid program to more low-income adults and allowing adult children to stay on their parents’ health plans until reaching age 26.
If the law were reversed, federal funding for Medicaid and individual insurance subsidies would stop, and insurers could once again refuse coverage to or charge more for people who have health problems.
Fundamental changes to the health care system could be stymied
The impact of eliminating the ACA could be felt well beyond those people who are the direct beneficiaries of the law.
Gail Wilensky, who ran the Medicare and Medicaid programs under President George H.W. Bush, says such a change “would be very disruptive because so much [of the ACA] has affected the way health care is organized and delivered, and the way insurance is provided.”
For example, says Rosenbaum, the increase in health coverage meant that “suddenly it became possible for health care systems to care for, by and large, an insured population.”
Previously many hospitals, doctors and other health providers spent considerable time and effort figuring out how to treat — without going broke —people who lack insurance.
After the ACA kicked in, these providers began to worry less about whether they would get paid. And the federal government started pushing them to create new initiatives aimed at improving the quality of care.
Those include, for example, measures that base some federal payments on patients’ health outcomes rather than on each individual procedure performed. Under the ACA, the government also encouraged strategies that improve health across the U.S. — like improving the availability of healthful food, bicycle paths and preventive care.
If millions of people lost insurance, Rosenbaum says, those health providers “would have to go back to wondering how they will be able to pay their bills.”
Medicare and Medicaid would be dramatically altered
The popular Medicare program, which covers an estimated 60 million seniors and people with disabilities, was a major focus of the ACA.
Elimination of the federal health law would take away some popular benefits the ACA conferred — everything from free preventive care to the closing of the “doughnut hole” in Medicare’s prescription drug coverage. The doughnut hole refers to a coverage gap that had previously exposed large numbers of beneficiaries to thousands of dollars in drug costs.
The law also changed the way Medicare paid for hospital, home health and outpatient care. Many current payment policies are based on authority provided by the ACA, and if it went away, Medicare would have to rewrite those payment regulations. Millions of beneficiaries belong to accountable care organizations that were created under the health law, and it is unclear how their care would be affected.
The biggest change in the Medicaid program would be the elimination of the expansion of coverage. Loss of the ACA would also roll back a 23-percentage-point boost in Medicaid prescription drug rebates, which has saved states billions of dollars, according to Cindy Mann. She ran Medicaid under President Barack Obama and is now a partner at the health consulting firm Manatt Health.
The ACA required states to calculate Medicaid eligibility differently — changing what counts as income — so all the work states did to alter their information systems would have to be recalculated, she says.
Wide array of health programs at risk
Shorthand descriptions of the health law often stop at its provisions providing consumer protections and expanding Medicaid. But the ACA included sweeping changes to other parts of the health system that rarely get mentioned.
For example, it created the first pathway for Food and Drug Administration approval of generic copies of expensive biologic drugs, by incorporating the Biologics Price Competition and Innovation Act of 2009. Biologic drugs are more difficult to reproduce than other types of medications.
Also hitching a ride on the ACA was a long-delayed bill providing permanent spending authority for programs provided by the Indian Health Service, which serves Native Americans.
And the law included a series of grant programs to help train more health professionals who would be needed to treat the millions of newly insured Americans.
All those programs would be thrust into doubt by invalidating the law.
Loss of the ACA also would impact a popular program that predates Obamacare: the Health Insurance Portability and Accountability Act, or HIPAA.
The ACA’s protections for pre-existing conditions — banning insurers from charging people with health problems higher premiums or refusing to sell to them altogether — built on similar protections for people with employer insurance. Congress included those protections in HIPAA, which was enacted in 1996. And far more people are touched by HIPAA than by the ACA, because far more people get health insurance through their employer than through the individual market.
However, when Congress wrote the ACA, it incorporated HIPAA safeguards into the pre-existing-condition provision. That means if the ACA is struck down, the HIPAA protections might disappear as well.
Even the Trump administration’s health agenda could be compromised
President Trump has railed against the health law, but his Department of Health and Human Services has a priority list that relies in some significant ways on the continued existence of the ACA.
For example, efforts to address the opioid epidemic — one of the administration’s top health challenges — could be seriously set back if the Medicaid expansion were to end. Medicaid is the largest single payer for mental health and substance abuse treatments.
Much of the president’s effort to limit drug prices flows through the Center for Medicare & Medicaid Innovation, which was created by the ACA and would lose its legal authority if the law became invalid.
Similarly, the administration is using this center to pursue “bundling” payments for certain surgical procedures — an effort to try to get more value for dollars spent.
Kaiser Health News, a nonprofit news service, is an editorially independent program of the Kaiser Family Foundation and not affiliated with Kaiser Permanente. KHN senior correspondent Phil Galewitz contributed to this story.