October 30, 2017

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Today in Movie Culture: Zachary Levi as Shazam, 'Thor' Franchise Recap and More

Here are a bunch of little bites to satisfy your hunger for movie culture:

Casting Rendering of the Day:

Zachary Levi has been cast as the lead in DC’s Shazam! so BossLogic shows us what he could look like as the superhero below. There’s also a caped version.

Had a little time this morning to work on a @ZacharyLevi#Shazam so excited for this movie, hope we get @TheRock Black Adam showing up pic.twitter.com/KfRUPpDulf

— BossLogic (@Bosslogic) October 28, 2017

Franchise Recap of the Day:

With Thor: Ragnarok opening this week, ScreenCrush recaps what’s happened in the Thor and other MCU movies leading up to the sequel:

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Movie Title Explanation of the Day:

Also in honor of his new movie coming out this week, here’s Chris Hemsworth explaining what the title means:

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Movie Science of the Day:

Speaking of people explaining things, here’s a video from Minute Physics giving a rundown of time travel in movies (via /Film):

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Halloween Decoration of the Day:

Halloween is tomorrow, so here’s a look at one of the best movie-themed pumpkin carvings of the year:

Porg Pumpkin is the best pumpkin. #starwars#halloweenpic.twitter.com/vTfOxztGQB

— Bryan Young (@swankmotron) October 30, 2017

Custom Made Prop of the Day:

For anyone dressing up as Blade for Halloween, here’s Baltimore Knife and Sword making a replica of his sword from the movies:

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Vintage Image of the Day:

Everyone loves dress up and horror movies at Halloweentime, so here’s an interesting intermingling of two movies being shot at the same time at Elstree Studios in 1978 (Mason was making Murder by Decree):

James Mason as John Watson visits the set of The Shining pic.twitter.com/GdzJCkqN0F

— Eyes On Cinema (@RealEOC) October 29, 2017

Movie Trivia of the Day:

This week is the 15th anniversary of the UK release of 28 Days Later, so here’s CineFix with some trivia about the zombie movie:

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Cosplay of the Day:

For Halloween, actress Gwyneth Paltrow dressed up as her own character and the twist from Se7en:

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A post shared by Gwyneth Paltrow (@gwynethpaltrow) on Oct 29, 2017 at 10:18am PDT

Classic Trailer of the Day:

With Thor: Ragnarok hitting theaters this week, here’s a look back at the original trailer for the first Thor from 2011:

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and

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Facebook's Advertising Tools Complicate Efforts To Stop Russian Interference

Sen. Amy Klobuchar, D-Minn., (left) and Sen. Mark Warner, D-Va., holds a news conference Oct. 19 to introduce legislation designed to increase the transparency of political ads on Facebook, Twitter and other social media platforms.

Drew Angerer/Getty Images

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Drew Angerer/Getty Images

Facebook says 126 million people may have seen Russian content aimed at influencing Americans. Lawmakers on Capitol Hill want to weed out Russian operatives and extremist propaganda from Facebook.

But savvy marketers — people who’ve used Facebook’s advertising platform since its inception — say that social media giant will find it hard to banish nefarious actors because its technology is designed to be wide open and simple to use.

Unlike traditional ad buying, Facebook’s ad platform is self-service and automated, says Marty Weintraub, a marketing executive with the firm Aimclear. All an advertiser needs is a valid email address and a credit card. Facebook’s ad targeting software does the rest.

Advertisers have flocked to it because it works. Facebook’s done a great job of building “psychographic data” — not just facts about you that you offer up (like your birthday), but things you don’t say and your behavior reveals anyway (like your wedding anniversary, income level, if you own a home or play tennis). And this sophisticated targeting has been critical to Facebook’s success. Last year, the platform raked in nearly $27 billion in ad revenue

But several marketers say that Facebook’s cutting edge technology also allows scams, fake news and foreign interference to slip through the cracks, and seamlessly go viral.

The less subtle and the more viral the content, the more users engage and the better for Facebook’s bottom line. In the words of one Wall Street Journal writer, “If it’s outrageous, it’s contagious.” While Facebook is under political pressure to clean up shop, Weintraub says, it’s under far greater financial pressure to remain wide open.

“It’s their revenue their dealing with, so it’s not like they made a team of people from the NSA and said: lock this puppy down,” Weintraub says. His firm’s clients range from members of Congress promoting political campaigns to luxury brands marketing cars and handbags on Facebook.

Weintraub and his team demonstrate on his computer how to tailor an ad for a narrowly targeted audience. They start with the term “expats” — people who start their account in one country and then live in another. It’s a useful way to target immigrants — say for English language classes; or for a green card scam.

Aimclear, a marketing agency, created this ad search term for green card fraud to demonstrate how Facebook ads can be targeted to certain users.

Courtesy of Aimclear

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Courtesy of Aimclear

By adding user characteristics that Facebook tracks — country of origin, education level, interest in U.S. citizenship — an advertiser could, within minutes, build a target audience of people who are vulnerable, desperate and most likely to fall for a headline that reads: Get a green card for $400.

The same kind of targeting was used in the Russia-linked ads, only it was to seek out disenchanted Americans — supporters of Black Lives Matter angry at police brutality, or strident opponents of illegal immigration

Facebook has made changes in response to the revelations about Russia’s election interference. But they’ve typically been at the margins. Facebook doesn’t require every advertiser to show ID; but it does zap terms here and there. If you want to reach white supremacists, you can no longer target people with an interest in the KKK and David Duke. But you can still reach a similar audience by targeting those interested in certain racial conspiracy theories. It’s a game of whack-a-mole.

“The sharpest marketers in the world are going to find a way around any targeting system or redaction,” Weintraub says.

Facebook says it’s hiring more than 4,000 people to weed out fake accounts and violators. Still, company engineers are aggressively building new tools and enhancements that could make it far worse. Consider lookalike audiences. If an advertiser wants to target far-left extremists in California, she can just take an email list built from a rally attendance roster or from the cookies trackers of a far-left website and then feed it to the ad platform. The software does the rest, identifying more extremists without the advertiser having to say that’s what she’s looking for. “It’s a total blind. Facebook has no idea what targeting it’s providing you with,” Weintraub says.

(Disclosure: Facebook pays NPR and other leading news organizations to produce live video streams that run on its site.)

This week lawyers from Facebook, Google and Twitter will speak to Congress. Weintraub worries that lawmakers will get stuck in abstract policy debates, and not dig into advertising — the core of the business. “The tools are way deeper than you folks have even scratched the surface of,” he wants to tell lawmakers. “You have no idea what you’re dealing with here.”

Facebook plans to begin labeling ads as paid content, so it’s clear to users; and the company is regularly removing extremist interests — like KKK — from the advertising bucket. A spokesperson says it’s important to remember all the good that people promote through Facebook advertising — everything from disaster relief efforts to locally owned businesses.

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Not-So-Fun Run: Joggers In 'Gerrymander 5K' Must Run Oddly Shaped Route

Runners in the Gerrymander 5K will trace the boundary of two congressional districts that split Asheville, N.C.


Ken Lane/Flickr
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Ken Lane/Flickr

How do you make people understand the odd forms created by gerrymandering? Make them feel it in their toes.

That’s the idea behind the Gerrymander 5K happening Saturday in Asheville, N.C., which will trace the boundary between North Carolina’s 10th and 11th Congressional districts.

That line splits the left-leaning city into two districts that, when combined with more conservative rural voters, both end up represented by Republicans.

The route for the Gerrymander 5K, as drawn by its sponsor, the League of Women Voters of Asheville-Buncombe County.

League of Women Voters of Asheville-Buncombe County

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League of Women Voters of Asheville-Buncombe County

As the Asheville Citizen-Timesexplains, the route is not exactly a straight shot:

“Roughly speaking, they’ll begin at The Admiral at 400 Haywood Road, go west on Haywood Road, north on Martin Avenue, west on Balm Grove Place, north on Balm Grove Avenue, southwest on Florida Avenue, south on Dorchester Avenue, west on Haywood Road, north on Louisiana Avenue, east on Majestic Avenue, north on Brucemont Circle, west on Brucemont Road and north on Louisiana Avenue to the turnaround point near Patton Avenue. The return trip ends at West Asheville Lounge and Kitchen, 401 Haywood Road.

“For any poor souls following this on a map, runners and walkers will have the 10th District, represented by Rep. Patrick McHenry, R-Lincoln, on their right on the outbound leg and the 11th District of Rep. Mark Meadows, R-Buncombe, on their left.”

Good luck, runners.

The course creates “a visceral experience of how gerrymandering divides our communities and doesn’t make sense. Why include this house but not another?” Alana Pierce, president of the League of Women Voters of Asheville-Buncombe County, toldRunner’s World. The league is sponsoring the run/walk.

Gerrymandering is the drawing of districts in a way that gives one party an electoral advantage, generally by spreading the opposition across districts or packing its voters into as few districts as possible.

North Carolina’s congressional districts have been repeatedly challenged in court. The League of Women Voters has filed five lawsuits since the state was redistricted in 2011; the group wants a nonpartisan committee to redraw the districts.

Federal judges ruled in 2016 that two of North Carolina’s congressional districts were racially gerrymandered, spurring Republican legislators to hastily redraw the state’s district map. Now those districts are being challenged (including by the League of Women Voters), and a panel of federal judges will rule on their legality in the coming weeks or months.

This map shows the zigzagging line separating North Carolina’s 10th and 11th Congressional districts. The Gerrymander 5K will take place in West Asheville, circled here.

League of Women Voters of Asheville-Buncombe County

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League of Women Voters of Asheville-Buncombe County

“North Carolina has some of the worst partisan bias in the country, both under the 2011 and 2016 maps,” says Michael Li, senior redistricting counsel at the Brennan Center for Justice at NYU School of Law, a nonpartisan law and policy institute.

He tells NPR that the state’s congressional districts consistently favor Republicans “to an unnatural degree.”

“We did a study and we found that North Carolina is among the top three states for bias. It gives Republicans a 10-3 bias in a state that votes 50-50,” Li says. “When it comes to the congressional map, Republicans have had a safe 10-3 majority for most of a decade.”

Republican state Sen. Ralph Hise, chairman of the state Senate’s redistricting committee, has called a nonpartisan redistricting commission “mythical.”

Back in western North Carolina, the Gerrymander 5K has been more than a year in the making. J.P. Kennedy, an artist, musician and documentarian, was angered by the adoption last year of HB2, known as “the bathroom bill.”

“I was so outraged that we were treating our transgender community this way,” Kennedy told the Raleigh News & Observer. “I was like, ‘Who’s my representative?’ That’s when I started seeing how crazy our North Carolina maps were.”

Kennedy and his family and friends used a bucket of sidewalk chalk to draw the sinuous district boundary through the community. Then his wife, Cinnamon, also an artist and musician, had a different idea to demonstrate the line’s strange shape.

“My wife said, ‘People in this community love 5Ks. … Why not make the district line a racecourse and have people out there on it so they can see and experience the problem?’ ” Kennedy told Runner’s World. “I thought that was brilliant.”

Though the district’s boundary will make for a notably strange racecourse, the Brennan Center’s Li says that funny-shape districts are a symptom of a problem — not the problem itself.

After all, North Carolina’s 10th and 11th don’t look especially strange by the standards of American congressional districts.

“You have to look behind the map,” Li says. “The real problem isn’t that the districts are ugly. The problem is that they lock in a 10-3 vote in a state that is 50-50.”

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Lingering Power Outage In Puerto Rico Strains Health Care System

Dr. Eduardo Ibarra checks the blood pressure of Carmen Garcia Lavoy in the Toa Baja area of Puerto Rico. He’s been making house calls in the area with nurse Erika Rodriguez.

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Jason Beaubien/NPR

Forty days after Hurricane Maria struck Puerto Rico, most of the U.S. territory remains without power.

Over the weekend, the island’s power company fired a key contractor working to restore electrical service. The cancellation of the $300 million contract with Whitefish Energy, after the Federal Emergency Management Agency and other agencies expressed significant concerns about the deal, is expected to further delay the return of power throughout Puerto Rico.

The Puerto Rican government has prioritized getting power back to hospitals. Many smaller clinics and doctor’s offices, like other businesses on the island, still don’t have electricity.

Take, for instance, San Patricio Medflix, a diagnostic imaging center in greater San Juan. The center has state-of-the-art MRI, CT and nuclear medicine equipment.

Problems with a diesel generator recently led to the cancellation of 70 patients’ appointments, says Dr. Fernando Zalduondo Dubner, medical director of San Patricio Medflix in San Juan, Puerto Rico.

Jason Beaubien/NPR

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Jason Beaubien/NPR

Dr. Fernando Zalduondo Dubner, medical director imaging center, says his biggest job is battling with a heavy-duty diesel generator to keep the power on. “We are having trouble with it now as we speak,” he says.

With Puerto Rico’s electric grid down since Sept. 20, the diesel generator, housed in a metal box the size of a shipping container, has been the sole source of power for his four-story medical complex.

Fuel has been a big problem. The generator consumers about 500 gallons of diesel a day.

In the weeks after the hurricane hit, the diesel supply was incredibly tight. Zalduondo ended up buying whatever fuel he could get from whoever was selling it. But some of it was of such poor quality that it gunked up the generator. “The other day we had to cancel 70 patients that were here because we had to rely 100 percent on the diesel plant, and it just got clogged from all kinds of diesel that had been around,” he says.

For Zalduondo the stakes are higher than keeping the lights on. MRI machines like his need liquid helium to cool their superconducting magnets. If the MRI scanner loses power for very long, the helium overheats and evaporates quickly. If the helium level gets too low, the scanner can be permanently damaged.

Another radiologist in San Juan thought he had all the diesel, helium and other supplies he needed to ride out Hurricane Maria only to have his MRI machine seize up after looters drained his diesel tank. Early on Saturday morning engineers from Siemens, a medical equipment maker, were able to refill the center’s last working MRI machine’s liquid helium.

The hurricane’s winds also opened a crack in the imaging center’s roof that let water pour into much of the top floor. As the crisis has dragged on, some of Zalduondo’s employees have packed up and headed to the mainland.

“Practicing high-end radiology in Puerto Rico is extremely challenging in the best of times,” he says. “It seems like all the conditions conspire to make us radiologists leave Puerto Rico.”

The electric blackout isn’t just affecting high-end medical equipment that requires liquid helium.

Dr. Eduardo Ibarra says the conditions in Puerto Rico, including the lack of power, are killing patients who otherwise would survive.

Ibarra is making house calls to mostly elderly patients in devastated parts of Toa Baja just west of San Juan: “I would say that of the ones I visit, 100 percent don’t have electricity.

That means his patients don’t have air conditioning or even fans to keep cool, a situation which aggravates bedsores for his bedridden patients. A lot of people still don’t have running water, never mind hot water, so sanitation is poor. Their refrigerators aren’t working either, so some medicines are going bad. Some dialysis clinics have shut down, too, forcing patients to search for alternatives.

“Between no light and no water and no money and no help … the patients are getting very sick,” he says.

Even as October draws to a close, power has officially been restored to only 30 percent of customers in Puerto Rico.

On a hillside in Toa Baja, Carmen Garcia Lavoy’s relatives and neighbors are rebuilding her home with hand tools. The hurricane blew the roof and walls out of her house leaving behind a tiled cement slab littered with debris.

Dr. Ibara comes to see Garcia, who is 77. She has a host of medical issues, including high blood pressure. Last year she had open heart surgery. She also can’t see well.

Garcia she’s been very anxious living in the basement of the destroyed house with her son. Dr. Ibarra examines her in the open air of what used to be her living room. As he takes her blood pressure she breaks down crying and says she hasn’t been able to get to a doctor since the storm. “I’ve been dying to speak to my cardiologist and I’ve already cancelled or lost two appointments with him,” Garcia says.

Ibarra writes her a prescription for a blood pressure medicine that she had run out of. Garcia clutches the prescription to her chest as if it’s a treasure.

The official death toll from Hurricane Maria stands at 51, but Ibarra says far more people than that have likely died as a result of the storm. Doctors don’t write “hurricane” as the cause of death on a death certificate, he says, “the physician puts cardiac arrest, respiratory arrest.”

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