October 20, 2017

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The Week in Movie News: Here's What You Need to Know

Need a quick recap on the past week in movie news? Here are the highlights:

BIG NEWS

Ron Howard revealed the Han Solo movie title: Solo: A Star Wars Story isn’t a surprising title for the standalone young Han Solo movie, but at least we know what to call it now. Read all we know about the movie here and check out some extra Star Wars news and rumors here and here and here.

TERRIFIC NEWS

The New Mutants will kick off an X-Men horror trilogy: If you liked what you saw in last week’s terrifying The New Mutants trailer, then you’ll be happy to know that it’s just the first in a trilogy that will cover different types of horror. Read more details from director Josh Boone here.

AWARDS BUZZ

Get Out leads Gotham Awards nominees: One of the first big awards events of the year has announced its nominees, including many for Get Out. That’s great for the horror movie’s Oscar chances. Read more here.

COOL CULTURE

Geostorm pranks New York City: This weekend sees the release of the disaster movie Geostorm, a promotion for which involved scaring New York cab riders with a surprise detour into winter conditions. Watch the prank below.

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EXCLUSIVE BUZZ

Kevin Feige on the possibility of a female Thor movie: We talked to Marvel Studios head Kevin Feige in anticipation of the release of Thor: Ragnarok and got him to address the possibility that the female Thor of the comics could wind up with her own movie. Read what he had to say here.

MUST-WATCH TRAILERS

Black Panther teases something never seen before: Marvel unveiled another Black Panther trailer this week that shows off more of the movie’s supervillains and hints that we’ve never seen anything quite like this in the MCU. Watch it below.

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12 Strong sends Thor to war: The first trailer for 12 Strong showcases Thor: Ragnarok star Chris Hemsworth as a real American hero, leading troops in Afghanistan after 9/11. Check out the third spot below:

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I Love You, Daddy looks very funny: I Love You, Daddy is Louis CK’s first feature in decades as a director, and it looks good enough to hope for more movies by the comedian in the future. Check it out here:

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Reporter Pulls Blanket Off Cozy Ties Between Mattress Companies And Reviewers

Shoppers go online for reviews of the products they want to buy — like mattresses. But one reporter found out that reviewers often have cozy business deals with the companies they’re reviewing.

ARI SHAPIRO, HOST:

Now to the shadowy underworld of online mattress reviews. When you’re getting ready to spend hundreds or even thousands of dollars on a new mattress you want to be smart about it, so you start Googling and reading reviews. And writer David Zax says there are some things you need to know about those reviews. He discovered a kind of Wild West of memory foam where people writing about mattresses have cozy business deals with the companies they’re reviewing. Zax described this in a piece for Fast Company magazine and joins us now. Welcome.

DAVID ZAX: Thank you for having me.

SHAPIRO: Your discovery started in the spring of 2016 when you met a guy named Kenny who gave you a free mattress. Who is this dude?

ZAX: Kenny’s a nice guy. Let me begin by saying that. He’s my neighbor. He’s a friend of a friend. And I heard that he had mattresses to spare. So I actually just walked over one day with a bottle of wine under my arm and traded him a bottle of wine for a free mattress. And I sort of asked him, what’s going on here? I hear you’re handing out free mattresses left and right. And it emerged that he reviewed mattresses online and that he actually got paid a commission from companies when he managed to persuade the people reading his reviews to buy a given mattress.

SHAPIRO: We actually have a clip here from one of his YouTube videos. This one’s from 2015.

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KENNY KLINE: Hey, I’m Kenny with Slumber Sage. Today I’m reviewing the Leesa mattress. I’ve been sleeping on the Leesa about three weeks now. It’s been a great experience.

SHAPIRO: So he goes on to rate the firmness of the mattress. And right under the review is a link for a coupon, $60 off the mattress. This has more than 60,000 views. What does Kenny get for doing this?

ZAX: So I did interview the CEO of Leesa, David Wolfe. And with his affiliate marketing partners, as they’re called, these reviewers who are also paid commissions on sales they generate, he pays $50 per mattress.

SHAPIRO: You report that some of these mattress reviewers are making more than a million dollars a year from mattress companies just for doing these reviews and doing referrals.

ZAX: It’s pretty incredible. But when you think about it – so a mattress is a – it’s a big-ticket item. It’s a thousand bucks on average, right about. And 5 percent of that, which is a standard commission for salespeople, is $50. So that adds up.

SHAPIRO: We’re not going to reveal all the twists and turns of your magazine story, including the surprise ending. But ultimately, the moral seems to be that you can’t necessarily trust the reviews you read online, at least of mattresses. How true is this of other review sites?

ZAX: Yeah, well, I wanted my story to be a way into understanding this giant industry called affiliate marketing. $4.5 billion were exchanged – changed hands last year in affiliate marketing. Affiliate marketing basically means, you know, often review sites where a product is reviewed. And on a deep level, the reviewers are incentivized by the very companies that they are reviewing.

SHAPIRO: Because on the review site you can click to buy. And if you click to buy on, say, Amazon, Amazon will give you a cut.

ZAX: Exactly. Or there’s a tracking code embedded in a link that goes straight to casper.com or leesa.com. There’s no obligation to disclose a case where you’re reviewing two competitors and one competitor’s paying you $250 per mattress and another competitor is paying you $50 for mattress or $0 per mattress. So it’s very difficult to know which sites are honest and which might be less so.

SHAPIRO: What advice do you have for people going online to buy things, wondering if reviewers are getting paid to give positive reviews?

ZAX: You know, definitely snoop around on the website. Check out the disclosures page. Be skeptical of language that says, you know, we may earn a small affiliate commission. Sometimes I tend to think that these disclosures that use the word affiliates, it’s almost as though that word is sort of almost boring enough that I think it causes consumers to – eyes glaze over. But that means in some cases that – especially if this is a highly trafficked website – that the people behind that website are making an awful lot of money. That doesn’t mean that the review is inaccurate. It’s just something consumers should be aware of.

SHAPIRO: That’s David Zax, contributing writer for Fast Company magazine. His latest story is called “The War To Sell You A Mattress Is An Internet Nightmare.” Thanks a lot.

ZAX: Thank you.

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Rural Hospice That Spurns Federal Funds Has Offered Free Care for 40 Years

Helping her father die at home “was the most meaningful experience in my nursing career,” said Rose Crumb. She went on to found Volunteer Hospice of Clallam County in Port Angeles, Wash.

Dan DeLong for Kaiser Health News

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Dan DeLong for Kaiser Health News

Rose Crumb can’t even count the number of people she’s helped die.

The former nurse, 91, who retired in her mid-80s, considers the question and then shakes her head, her blue eyes sharp above oval spectacles.

“Oh, hundreds,” estimates Crumb, the woman who almost single-handedly brought hospice care to the remote Pacific Northwest city of Port Angeles, Wash., nearly 40 years ago.

But the actual number of deaths she has witnessed is likely far higher — and Crumb’s impact far greater — than even she will admit, say those affiliated with the Volunteer Hospice of Clallam County.

“[Rose] let people know hospice is not all about dying,” said Bette Wood, who manages patient care for VHOCC. “Hospice is about how to live each and every day.”

In a nation where Medicare pays nearly $16 billion a year for hospice care, and nearly two-thirds of providers are for-profit businesses, the tiny volunteer hospice is an outlier.

Since 1978, the hospice founded by Crumb — a mother of 10 and devoted Catholic — has offered free end-of-life care to residents of Port Angeles and the surrounding area. She was the first in the region to care for dying AIDS patients in the early days of the epidemic. Her husband, “Red” Crumb, who died in 1984 of leukemia, was an early patient.

“He died the most perfect death,” Rose Crumb told visitors on a recent afternoon. “He spent time alone with each of our kids. That meant so much to him.”

At the same time, Crumb and her successors have refused to accept federal funding or private insurance, relying instead on a mostly volunteer staff and community donations to keep the hospice going.

That’s rare, said Jon Radulovic, a spokesman for the National Hospice and Palliative Care Organization, NHPCO, a trade group. Most of the nation’s 4,000-plus hospices receive Medicare payments for their services. He estimates there are only a few volunteer hospices like Crumb’s in the U.S.

There was pressure in the early years to “take the money,” as Crumb put it. But she had little use for the regulations that accompanied federal Medicare reimbursement starting in 1982.

“It was our experience that we could operate on a much smaller budget and we could be more flexible in providing services,” Crumb wrote in a 2007 newsletter.

Today, the hospice relies on 10 paid staff, 160 volunteers and an annual budget of less than $400,000 to provide end-of-life care for 300 patients each year, according to federal records.

Patients don’t have to meet Medicare’s criteria of having six months or less to live to be enrolled, though most do. They can keep their own doctors instead of turning over care to a hospice physician. If families need medical equipment, the hospice supplies it for free.

Eve Farrell holds a portrait of her husband, Daniel, in her Port Angeles, Wash., home. He died in January of chronic obstructive pulmonary disease.

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Dan DeLong for Kaiser Health News

“I don’t know how I would have made it without them,” said Eve Farrell, 82, whose husband, Daniel, had chronic obstructive pulmonary disease, or COPD. He died in January at age 80 after four months of hospice care at the couple’s Port Angeles home.

Staffers helped her husband shower when she couldn’t lift him, offered advice about medication and gave her breaks from relentless caregiving.

“We felt like Dan was the only patient they had,” Eve Farrell said.

Crumb was drawn to hospice care in the 1970s, after the book “On Death and Dying” by Dr. Elisabeth Kübler-Ross galvanized conversations in the U.S. about how to treat the terminally ill. Years earlier, when Crumb’s father was diagnosed with lymphoma, she helped him die at home.

“It was the most meaningful experience in my nursing career,” she said.

In April 1977, when Crumb attended a convention that included a program on hospice, she was hooked.

“Everything clicked,” she recalled. “I thought ‘Yes!’ “

Organizers had little money and less support, Crumb said. The local medical community was skeptical about hospice, which started in the U.S. in Connecticut in 1974.

“Some of the doctors called us ‘the death squad,'” Crumb said. Crumb’s refusal to take federal funds put her at odds with the for-profit hospice industry, which lobbied state lawmakers in 1992 to eliminate an exemption that allowed volunteer hospices to remain unlicensed.

Crumb had to enlist the services of her eighth child, Patrick Crumb, then a corporate lawyer, to fight back.

“In my view, they were clearly misrepresenting the current status of the law,” recalled Patrick Crumb, 55, who is now president of the AT&T Sports Network. “I told them, ‘If you do what you’re threatening to do, I’m going to sue you and I’m going to win.’ “

Lawmakers eventually agreed to create an exemption to state law that allows volunteer hospices to remain unlicensed and unregulated. Crumb’s hospice remains the only agency in state history to use it.

In 2002, the volunteer hospice faced a for-profit rival, Assured Home Health and Hospice, now owned by the LHC Group based in Lafayette, La. Documents show that Assured officials predicted they’d serve 70 percent of the local hospice market within two years.

Since 1978, the Volunteer Hospice of Clallam County has offered free end-of-life care to residents of Port Angeles, Wash.

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Dan DeLong for Kaiser Health News

But competition was fierce, recalled Dr. Tom Kummet, medical director at the Olympic Medical Cancer Center, who referred dying patients to hospice care.

“It was a bit of an awkward time,” he said. “Assured hospice wanted to be a successful business. And Volunteer Hospice was going to negatively impact their chances of being a successful business.”

Fifteen years later, Assured still struggles, said Leslie Emerick, director of public policy and outreach for the Washington State Hospice and Palliative Care Organization.

“They tread lightly up there because of Rose,” Emerick said. “Rose is a beloved person in that community.”

Officials with LHC declined to discuss competition in the Port Angeles market or to say how many patients Assured has enrolled.

“We value the care that Volunteer Hospice provides for our community,” Candace Hammer Chaney, a local Assured manager and community liaison, said in a statement.

Emerick and other hospice industry officials said volunteer hospices don’t offer the range of services required of those who receive federal funding. And, Emerick added, there’s little oversight.

“They don’t have a reputation of negligence or complaints as far as I’m aware, but there’s always the possibility of that when they’re unlicensed or unregulated,” she said.

But Astrid Raffinpeyloz, VHOCC’s volunteer services manager, said the hospice wouldn’t have lasted long in a small town if there were problems.

“We don’t have oversight from the government, but we have minute oversight from the community,” said Raffinpeyloz.

Mike Clapshaw poses with a picture of him and his wife, Deborah, in his Port Angeles, Wash., home.

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For Mike Clapshaw, 71, there was no question about who would care for his wife, Deborah, when her cancer came back for the third time, leading to her death in December 2014. She was 60. For the last four months of her life, VHOCC staff eased her pain — and his.

“It was always, ‘What can I do to help?’ ” he said.

Helping was always the point, said Rose Crumb, whether the pain at the end of life was physical, emotional — or both.

“Some people just need someone to listen to them,” she said.

Crumb at nearly 92, now suffers from osteoporosis, congestive heart failure and other ailments that plagued her patients in earlier years. But she’s not worried about her final days.

“I’m all signed up for hospice,” she said. “I have everything written down.”

KHN’s coverage of end-of-life and serious illness issues is supported byThe Gordon and Betty Moore Foundation.

Kaiser Health News, a nonprofit health newsroom whose stories appear in news outlets nationwide, is an editorially independent part of the Kaiser Family Foundation.

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