October 8, 2017

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Businesses To Benefit From Addressing 'Loneliness Epidemic,' Doctor Says

Former surgeon general Dr. Vivek Murthy says that underlying many of the most critical public health issues facing America today is an epidemic of loneliness. NPR’s Michel Martin speaks with Dr. Murthy about what that means, and what he thinks should be done about it.

MICHEL MARTIN, HOST:

Let’s talk about health and well-being for a few minutes. Often, when we talk about the issues that most concern the leading figures charged with addressing the nation’s health, we think about excess weight or smoking or violence. But the former surgeon general, Dr. Vivek Murthy, would like to add something else to that list – loneliness. That’s a subject of a new cover story in The Harvard Business Review. Some 40 percent of American adults say they feel lonely. And a rising number of people say they have no close confidant in their lives.

That’s one reason why Dr. Murthy argues that America is in the midst of a loneliness epidemic. And the consequences of that, he says, are significant enough that businesses, managers and workers should rethink the way they work to think about how to foster more meaningful relationships with colleagues, with whom many people spend more time than with family. To hear more about that, we’re joined now by Dr. Vivek Murthy in our studios in Washington, D.C. Dr. Murthy, thanks so much for speaking with us.

VIVEK MURTHY: Thank you for having me.

MARTIN: So I would imagine that a lot of people wouldn’t think about loneliness as a public health issue. So first of all, tell us why you think it is a public health issue, and then help us understand how you got to thinking that yourself.

MURTHY: Well, years ago, I wouldn’t have thought about loneliness as a public health issue either. But two big things happened in my life that changed that. Number one, I began practicing medicine and seeing patients and quickly realized that the greatest pathology that I saw was not heart disease or diabetes. It was, in fact, loneliness, and it was impacting the ability of my patients to live healthy and fulfilling lives.

But the second thing that happened is, when I began my tenure as surgeon general, I visited communities all across the country – big and small. And what I heard everywhere I went was that people were, in fact, struggling with loneliness. They used different words to describe that feeling and that experience, but the experience was often the same. Some people were struggling with loneliness in the face of illness.

You know, I met moms and dads, for example, who had lost children to drug overdoses and felt profoundly alone in part because of this terrible stigma that surrounds addiction. But even people who weren’t struggling with illness often felt that they were on their own. And this is quite striking despite the boom that we’ve had in technology, especially social technology.

So these two experiences really led me to see that loneliness is not only a profound problem. But when you look at the literature and you understand the science, there are powerful impacts that loneliness can have on our health. And that’s why I began to look at it as an important public health issue that we need to address.

MARTIN: Well, in fact, you used the language of health – like you said, it’s a pathology. I mean, I think when people think of an illness, they think of something that is something physical that has specific symptoms. I mean, does loneliness have those things?

MURTHY: When you look at the data, you find that loneliness is associated with shorter lifespan. And, in fact, the reduction in lifespan from loneliness is similar to the reduction associated with smoking, and it’s, in fact, greater than the impact of obesity. But if you delve even deeper, you see that there’s an association between loneliness and cardiovascular disease, dementia, anxiety and depression. And if you look at even more deeper at the physiology, it’s not too difficult to understand how this may, in fact, come about because loneliness, in fact, creates a stress state in our body.

As human beings, we evolved to be social creatures, and there was a very practical reason for that because, in ancient times, if we had other people that we were connected to, we had a stronger guarantee of a stable food supply. We also had a greater chance of being protected from predators at night. We could all take turns keeping watch around the fire instead of having one person stay up the entire night. And over hundreds and thousands of years, that need for social connection became baked into our nervous system. And so if we are in a lonely state, it actually places us in a state of stress, and chronic stress is associated with increases in cortisol, increases the inflammation in the body, which can damage tissues and ultimately increase our risk of heart disease, obesity and a number of other illnesses.

MARTIN: Why do you say that the work environment needs to address this? Why is that a business problem or work problem?

MURTHY: Well, the truth is that all of us have to think about how we can address the loneliness epidemic across all sectors. But in particular, we need to look at where people spend the bulk of their time, and people are spending the bulk of their time with families, in the workplace, in schools, in social organizations like faith-based organizations. And for many people, spend at least eight hours a day at work. Many spend many more than eight hours a day at work. And for this reason, the impact that the workplace has on our social connections becomes very, very important.

Now, one might think, OK, well, it’s not the job of an employer to really think about whether your employees are lonely or not. There are a couple of reasons you might be interested in doing that. Number one, you recognize that loneliness has an impact on your health. Then, you know that employees who are not healthy can contribute less to the actual business and to the bottom line. The second reason, though, is loneliness is not a phenomenon that occurs in isolation.

But in many ways, loneliness has network effects. When individuals are lonely, they can impact whether people around them feel lonely as well. And so that is, in part, why I think of it as an epidemic. But if you’re an employer, you want to make sure that people in your workplace are feeling connected, so that they can be happier, more productive, healthier and have reduced health care costs and, ultimately, so you have a community that’s thriving instead of a community that’s groaning under the yoke of stress.

MARTIN: That’s Dr. Vivek Murthy. He was the 19th surgeon general of the United States. He was appointed by former President Obama. And he was kind enough to join us in our studios in Washington, D.C. Dr. Murthy, thanks so much for speaking with us.

MURTHY: Thank you for having me.

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Mike Pence Takes A Stand (And Walks Away) After NFL Players Kneel

Vice President Pence and his wife, Karen, stand for the national anthem before Sunday’s game between the Indianapolis Colts and the San Francisco 49ers in Indianapolis.

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Vice President Pence was so offended by kneeling professional football players that he left a game Sunday between the Indianapolis Colts and the San Francisco 49ers in Indianapolis.

“I left today’s Colts game because President Trump and I will not dignify any event that disrespects our soldiers, our Flag, or our National Anthem,” Pence, a former governor of Indiana, said in a statement.

“While everyone is entitled to their own opinions, I don’t think it’s too much to ask NFL players to respect the Flag and our National Anthem,” the statement opposing the protest continued. “I stand with President Trump, I stand with our soldiers, and I will always stand for our Flag and our National Anthem.”

But first, the moment was commemorated with a photo of himself and second lady Karen Pence while they stood, hand over hearts, for the anthem.

We were proud to stand – with all our @Colts – for our soldiers, our flag, and our National Anthem ?? pic.twitter.com/mkZiKMkPDD

— Vice President Pence (@VP) October 8, 2017

It appears the choice to leave did not belong to Pence or his wife alone. According to Trump, it was his idea.

“I asked @VP Pence to leave stadium if any players kneeled, disrespecting our country,” Trump tweeted, adding that he was proud of the couple.

I asked @VP Pence to leave stadium if any players kneeled, disrespecting our country. I am proud of him and @SecondLady Karen.

— Donald J. Trump (@realDonaldTrump) October 8, 2017

Only members of the 49ers knelt for the rendition of “The Star-Spangled Banner” — a symbol of protest not against the flag or the song but against institutional social injustice and the violence perpetrated by police against black men. Colts players stood, linked arm in arm.

The controversial practice of kneeling during the anthem was started by former San Francisco quarterback Colin Kaepernick, who has yet to be signed to a new team after his contract with the 49ers expired last year.

In an on-camera report on Sunday, CBS reporter Jason La Canfora said Kaepernick would stand for the anthem if he was signed to an NFL team.

“He’s not planning on kneeling … and he’s planning on standing for the anthem,” La Canfora said.

But after the story began making headlines, La Canfora backtracked tweeting, “Standing for Anthem wasn’t something that I spoke to Colin about.” He was merely relaying what had already been reported about Kaepernick in other outlets, La Canfora wrote, adding, “what he would do during the Anthem I do not know.”

Standing for Anthem wasn’t something that I spoke to Colin about sat. I relayed what had been reported about him standing in the future…

— Jason La Canfora (@JasonLaCanfora) October 8, 2017

Kaepernick has not denied La Canfora’s claim outright, but he has been retweeting others who have responded to the CBS sports reporter. Among them is the quarterback’s own girlfriend, Nessa Diab, who wrote, “The reports that Colin will stand for the anthem are completely false! He has never discussed this with anyone.”

Howard Bryant, an ESPN Magazine columnist, also weighed in on Twitter with what he said was confirmation from Kaepernick.

“Just got a message from @Kaepernick7 who says he has not discussed with anyone his plans in the event he is signed by an NFL team,” Bryant wrote.

1) Just got a message from @Kaepernick7, who says he has not discussed with anyone his plans in the event he is signed by an NFL team.

— Full Dissident (@hbryant42) October 8, 2017

The president has been railing against the NFL over the league’s tolerance of the sustained demonstration. Trump has repeatedly called on team owners to fire all players who kneel during the national anthem.

At a campaign rally in Alabama last month, Trump shouted, “Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, to say, ‘Get that son of a b**** off the field right now’?” he said to roaring applause.

The statement by the president, and the subsequent Twitter storm he unleashed, renewed a national debate over players’ First Amendment rights and also pitted NFL owners and players against the president, inspiring many of them to kneel or link arms in the game that followed.

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By walking out over the kneeling, Pence hasn’t just stirred the stoked the flames of the controversy, it has also kicked up a new dust storm: criticism over the cost of the vice president’s protest of the protest.

Hawaii Democratic Sen. Brian Schatz was the first to raise the issue.

“Wait,” Schatz wrote on Twitter. “This was orchestrated to make a point? That’s not an inexpensive thing to do.”

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The Painful Side Of Positive Health Care Marketing

Lori Wallace says it’s frustrating to constantly hear messages in ads for hospitals that imply her cancer would go away if she were just more positive and tried harder.

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Lori Wallace is sitting on a couch with her 11-year-old son and his new pet snake. It’s burrowing under his armpit, as if it were afraid. But Wallace says it’s not.

“If he was terrified, he would be balled up,” Wallace says. “See, that is why they are called ball pythons. When they are scared, they turn into a little ball.”

Wallace is dying of breast cancer, but a stranger couldn’t tell. She has a pixie haircut and a warm tan. She is vibrant and chatty and looks you right in the eyes when she talks. Wallace doesn’t shy away from what is happening to her. She shows me her cracked feet. They bleed from the chemotherapy pills she takes.

As Wallace’s cancer has progressed over the past seven years, she has become more critical of what she sees as excessive positivity in health care marketing. It’s everywhere: TV ads, radio commercials, billboards. The advertisements feature happy, healed patients and tell stories of miraculous recoveries. The messages are optimistic, about people beating steep odds. Wallace says the ads spread false hope, and for a patient like her, they are a slap in the face.

A couple of decades ago, hospitals and clinics did not advertise much to customers. Now, they are spending more and more each year on marketing, according to university professors who study advertising, and are keeping track.

Wallace, who lives in San Jose, Calif., says she used to be a hopeful person, someone who believed you could fight through any misfortune. Then she was diagnosed with breast cancer. Wallace was 39. Her son was 4. She couldn’t believe it.

The chemotherapy treatment makes her brain foggy, Wallace says. She is now in her fifth round. Her cancer is Stage 4 and has spread throughout her body. It’s going to kill her, she tells me.

“The median survival of a woman with metastatic breast cancer is 33 months,” Wallace says. “My 33 months would have been Dec. 6 last year. So I am on bonus time right now.”

Wallace pulls up an ad on her computer from UCSF Benioff Children’s Hospital, in San Francisco. An announcer intones, “Amid a thousand maybes and a million nos, we believe in the profound and unstoppable power of yes.”

There is a similar kind of optimism at the heart of a lot of the ad campaigns by health care providers — with slogans like “Thrive” and “Smile Out.” Wallace says the subtext of the ads is that people like her — who get sick and will die — maybe just aren’t being positive enough.

“I didn’t say ‘yes’ to cancer,” Wallace says. “I have tried everything I can. I have done clinical trials. I have said ‘yes’ to every possible treatment. And the cancer doesn’t care.”

Karuna Jaggar is executive director of Breast Cancer Action. She says health care providers are following in the footsteps of other companies.

“It’s the basics of marketing,” Jaggar says. “In order to sell products or services, you have to sell hope.”

She says health care advertisers are adopting the kind of optimistic messaging that really began in force with the pink ribbons and rosy depictions of breast cancer.

“Thirty years ago, breast cancer was the poster child of positive thinking,” Jaggar says. ” ‘Look good, feel better, don’t let breast cancer get you down. Fight strong and be cheerful while you do it.’ “

Back then, health care providers marketed to physicians more than consumers. The ads were drier, more factual, says Guy David, an economist and professor of health care management at the University of Pennsylvania.

“When the ads are more consumer-facing as opposed to professional-facing, the content tends to be more passionate,” David says.

The hospital ads Wallace is objecting to tug at emotions, just like other advertising that is trying to win over consumers. With increasing health care costs and choices, patients are shopping around for care. Tim Calkins is a professor of marketing at Northwestern University. These days, he says, hospitals have to sell themselves.

“Right now in health care, if you don’t have some leverage, if you don’t have a brand people care about, if you don’t have a reason for people to pick you over competitors — well, then you are in a really tough spot,” Calkins says.

Hospitals are spending more than ever on advertising, he says, and, as with other products, that advertising is filled with lots of promises. He says you don’t see the same promises in the pharmaceutical industry. Their ads are regulated by the Food and Drug Administration, which is why they have to list all those side effects and show scientific backing for their claims.

“Hospitals aren’t held to any of those [FDA] standards at all,” Calkins says. “So a hospital can go out and say, ‘This is where miracles happen. And here’s Joe. Joe was about to die. And now Joe is going to live forever.’ “

Lori Wallace is not going to live forever. Before cancer, she says, she would have been attracted to the messages of hope. But now, she says, she needs realism — acceptance of both the world’s beauty and its harshness. She wrote an essay about that for the women in her breast cancer support group.

The essay is titled “F*** Silver Linings and Pink Ribbons.” Wallace reads me the whole piece from start to finish. We are sitting at her kitchen table. Her son is nearby with his pet snake.

Toward the middle of the essay, Wallace writes, “My ovaries are gone, and without them my skin is aging at hyperspeed. I have hot flashes and cold flashes. My bones ache. My libido is shot and my vagina is a desert.” The essay is open, funny and unflinching, just like Wallace.

She reads me the final paragraph: “I will try to be thankful for every laugh, hug and kiss, and other things, too. That is, if my chemo-brain allows me to remember.”

“That’s what I wrote,” Wallace says. “That’s what I wrote. Brutal honesty.”


This story is part of NPR’s reporting partnership with KQED and Kaiser Health News.

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