September 15, 2017

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High-Tech 'Bodega' Falls Short Of The Real Thing

Jesus Martinez (L) works at his bodega grocery store in the Queens borough of New York City in 2007. Tech entrepreneurs got pushback for calling their startup “Bodega.”

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Spencer Platt/Getty Images

A couple of high-tech entrepreneurs thought they’d put a personable name on an impersonal product.

Paul McDonald and Ashwath Rajan, formerly of Google, unveiled a box this week with glass doors, stocked with nonperishable items, that people can unlock with their cellphones while a camera records what they take and charges them.

It’s essentially a tech-connected vending machine. But the entrepreneurs chose a name for their venture that many people found offensive: Bodega.

The name is taken from small neighborhood shops, usually in New York, stocked with products people run out of or suddenly crave: candy, gum, soda, and yes, cigarettes, newspapers, lottery tickets, condoms, tampons and soap.

Many bodegas are in Hispanic neighborhoods, run by Hispanic and Asian shopkeepers. They become a stop for people out to walk their dogs, or take a stroll from their apartments, who decide to linger for a few minutes to buy a magazine or candy bar and talk to other people about how bad the Mets are, how nice the weather is, and kvetch about politicians, landlords and the Number 7 train from Flushing.

Bodegas are often the place sixth-graders stop after school to buy a Coke or a candy bar. The bodega owner knows their name and tells them, “Run home and do your homework.” The bodega owner will often let a good customer just take something they need if they have no money until they get their paycheck.

There is no app for that.

Real bodegas are small, affordable businesses you don’t need a stock offering to open. But if the high-tech-minibar-faux bodega takes off, it could be at the expense of bodegas owned by real people, who keep a cat on the counter and become vital characters in a neighborhood.

“To me it’s like sacrilegious — you wanna take this name and use it to make money off it?” Frank Garcia, who chairs the state Coalition of Hispanic Chambers of Commerce, told the New York Post.

The instant reaction on social media was so sharp that Paul McDonald and Ashwath Rajan had to quickly write on Medium, “We did some homework — speaking to New Yorkers, branding people, and even running some survey work asking about the name and any potential offense it might cause. But it’s clear that we may not have been asking the right questions of the right people.

“Despite our best intentions and our admiration for traditional bodegas, we clearly hit a nerve,” said the entrepreneurs, “we intended only admiration.”

But their statement leaves a question unanswered. Will the name stay?

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The Week in Movie News: Here's What You Need to Know

Need a quick recap on the past week in movie news? Here are the highlights:

BIG NEWS

J.J. Abrams will direct Star Wars IX: Following the departure of Colin Trevorrow as the director of Star Wars: Episode IX, Lucasfilm announced the return of The Force Awakens helmer J.J. Abrams. Due to the changeup, they also rescheduled the trilogy-closer to release on December 20, 2019. Read more here.

GREAT NEWS

Patty Jenkins officially signs on for Wonder Woman 2: Everyone presumed Wonder Woman director Patty Jenkins would be back for the sequel, but now it’s not only official but great news that she will receive the highest payday for a woman filmmaker ever. Read more here.

FINE FIRST LOOK

The new Hellboy: We got our first look at David Harbour as the new Hellboy, seen above. Read more on the movie here.

COOL CULTURE

Dave Bautista is a replicant on the run: Speaking of tough guys, Dave Bautista’s new Blade Runner 2049 replicant character is introduced in a new prequel short film. Watch it below.

#BladeRunner2049‘s @DaveBautista is a replicant on the run in this never-before-seen in-world prequel. Watch it now. pic.twitter.com/xGn3WfjATF

— iTunes Trailers (@iTunesTrailers) September 14, 2017

FESTIVAL BUZZ

Toronto International Film Festival highlights: We are still at TIFF this week, and we’ve been sharing our own and others’ buzz about big movies from the film festival, including Downsizing and Molly’s Game. Read more here and here.

MUST-WATCH TRAILERS

Coco looks stunning: The new trailer for Pixar’s next animated feature, Coco, teases a movie that’s absolutely gorgeous and pretty funny, too. Watch it below.

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Fifty Shades Freed will see us soon: The first teaser for Fifty Shades Freed, the second sequel to Fifty Shades of Grey, shows a wedding, paradise and danger. Check it out here:

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My Little Pony is rainbow bright: The new trailer for My Little Pony: The Movie highlights its heroes and its guest star voice cast while exploding with rainbowlicious color. Check it out below:

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and

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Royals Snap Indians' Winning Streak At 22 Games, Four Short Of Record

Cheer up, Francisco Lindor — there will be other 22-game winning streaks, right? The Cleveland Indians shortstop was forced out at second base in seventh inning Friday night at Progressive Field in Cleveland.

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The Cleveland Indians had mostly breezed through their record-setting 22-game winning streak, needing extra innings for the first time during it when they played the Kansas City Royals on Thursday. But they struggled against the Royals again on Friday and this time couldn’t pull off the comeback, falling 4-3.

The loss leaves them four wins shy of the all-time Major League Baseball record, a 26-game steak by the 1916 New York Giants. The Indians do now hold the record for the longest streak in American League history — and the second-longest streak the MLB ever has seen.

The run of wins also saw Cleveland rise to the top of the American League, with a guaranteed spot in the playoffs, all but clinching their division.

The win represents a surprising turnaround from when Kansas City played Cleveland during the streak in August, getting swept while being outscored 20-0. The biggest difference for the Royals tonight was that the bullpen held, giving up one hit and three walks in four innings.

Outfielder Lorenzo Cain led Kansas City at the plate, going 3-for-4 with a run scored and a run batted in, but every starter outside of catcher Drew Butera got at least one hit — including solo home runs by shortstop Alcides Escobar and designated hitter Brandon Moss.

With 15 games left to play, the Royals remain four games out of the final AL wild card spot.

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After Hurricane Katrina, Many People Found New Strength

A Houston resident walks through waist-deep water while evacuating her home after severe flooding following Hurricane Harvey in north Houston.

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Long after the floodwaters recede and the debris is cleared, the mental health impacts of disasters like hurricanes can linger.

Psychologist Jean Rhodes of the University of Massachusetts-Boston has spent more than a decade studying what happens to people years after a natural disaster — in this case, Hurricane Katrina.

She and her team had been studying the health of young parents attending community college in New Orleans starting in 2003. After Katrina hit in 2005, they found themselves with a unique opportunity: they had health data from before and after the natural disaster. The researchers were able to measure Katrina’s mental health impacts in a project called the Resilience in Survivors of Katrina Project (RISK).

Most people fare well in the long term, they found, but some are still struggling years later.

Ailsa Chang, guest host of All Things Considered, spoke with Rhodes about the project and what lesson those people’s experiences may hold for people dealing with Hurricane Harvey and Hurricane Irma. Excerpts of the interview follow, edited for length and clarity.

Interview Highlights

How did going through a major disaster like Katrina affect people’s mental health long term?

Well, here’s some good news. About 60 percent — more than 60 percent if you look at their mental health over time — have returned to where they were prior to the storm. We often hear that there are these long-term consequences. There are, for about 20 percent, we see actually their anxiety and depression went up, and it stayed up. For some there was actually an improvement, they’re actually doing better than before.

They’re doing better?

Yes, so there’s two ways in which they are doing better. Their psychological functioning, about 3 to 5 percent were doing better on indices of anxiety and depression. There’s also this other interesting unexpected finding. That’s something called post traumatic growth; this is really the flip side of post-traumatic stress. They often go hand in hand.

Stress can often precipitate changes in our perspective about life. We begin to appreciate life more and feel a personal sense of strength of having endured the trauma. We see new possibilities. We begin to value relationships over things. And really have a spiritual awakening that psychologists have begun to appreciate comes often hand in hand with post-traumatic stress.

In aftermath of Katrina, some people in the study got access to mental health care for the first time in their lives — that turned out to be crucial for them. Since then, have you see a greater push to get mental health services out to people faster after a natural disaster?

Yes, I’ve seen a much broader, more integrated mental health response to the survivors of Harvey and Irma in ways that I think are going to have long term consequences.

One of the things that we know about exposure to natural disasters is that there’s kind of this critical period where if you’re not exposed to additional stressors and you can begin to process and make sense of what happened, you can begin to heal. It’s almost like a concussion — if you are continuously hit with new stressors after the initial stressor, it makes it much harder to heal.

I think that the responses in Houston and Florida have been much quicker and have really tried to minimize additional stressors that will have long-term implications for survivors’ mental health.

You say pets were a surprisingly big factor. Why is that?

One thing that was different from Katrina is that there was a lot less pet loss. Shelters were much more open to including pets, and people weren’t put in this forced choice between staying with their pets versus evacuating. Because of that, there was less exposure and less trauma.

Five years out of Hurricane Katrina, we saw that the loss of a pet was one of the three biggest predictors of depression and anxiety. Because we didn’t have as much separation between pets and their owners, we probably will be seeing less of that particular stress.

All Things Considered associate producer Selena Simmons-Duffin contributed to this report. Greta Jochem is an intern on NPR’s Science Desk.


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