February 28, 2017

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Starbucks To Open In Italy, Home Of Espresso, In 2018. Italian Cafes Say Bring It

Starbucks has announced it will open its first location in Italy in this historic post office building in downtown Milan.

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Starbucks has come full circle.

More than three decades ago, during a trip to Milan, Howard Schultz was inspired to turn the coffeehouse chain into a space that served as a community gathering place. Now Schultz, the company’s CEO, has announced Starbucks is opening its first location in Italy, in the heart of Milan’s city center.

One might think Italian coffeehouses would be shaken by the looming arrival of this global java giant. But many are saying, bring it on.

Set to open in late 2018, Starbucks’ first outpost in the espresso motherland will be a Roastery, one of its higher-end, sprawling locations where beans are roasted in-house and visitors can witness the entire coffee-making process, from green beans to finished cup. Roastery locations also feature drinks not found at regular Starbucks, like the Shakerato, an espresso shaken with ice and a dash of demerara syrup.

The Milan Roastery will be housed in the historic Palazzo Delle Poste building, in Piazza Cordusio, just a three-minute walk from the core of the city’s financial district.

Schultz traveled to Milan for the first time in 1983. At that time, he was the marketing director for Starbucks. Experiencing Italy’s robust, centuries’ old coffee culture, with baristas preparing espresso in Milan coffeehouses, was eye-opening for Schultz. It influenced his whole concept for the Starbucks brand.

“I was overwhelmed with a gut instinct that this is what we should be doing,” Schultz later recalled.

So why did it take Starbucks more than 30 years to come back where it all began?

Partly, the delay was out of “our deep respect for the Italian people and their rich heritage and culture around the art of coffee,” a Starbucks spokesperson told NPR in an email. “We are coming to Italy to learn from the best, but also to bring our own unique offer to the Italian consumer: a third place between home and work to take time and enjoy a perfectly crafted cup of coffee. We believe that there is a strong consumer base in Italy.”

As a native Italian, I should note that bars, establishments where you can get both coffee drinks and the alcoholic stuff, have long offered a “third place” in everyday life for my fellow countrymen and women (and for me).

Working with Italian licensee and business partner Percassi, Starbucks will also open “a small number” of regular coffeehouses in Milan for the balance of 2018, the company said. All told, Starbucks says the stores will create around 350 jobs in Italy.

One thing is for sure: Starbucks will face fierce competition. There are some 149,300 bars in Italy, according to the 2016 annual report issued by Federazione Italiana Pubblici Esercizi (FIPE), an Italian network of 300,000 companies in the catering, restaurant, tourism and entertainment industry. Italy is home to almost 61 million people, which means there’s one bar per 406 citizens.

“Frankly, I’d be more wary of the Italian bars in my neighborhood than of Starbucks’ diluted coffee,” says Cristian Marone, co-manager of Bar dei Bossi, a coffeehouse that opened three years ago in Milan, a four-minute walk from Starbucks’ forthcoming Roastery location in Piazza Cordusio. “If I ever went to Starbucks, I would feel like a number, not a customer. In our bar, customer care is crucial.”

Eleonora Fornaciari, owner of Milan’s Caffè Rivoli, is also saying come at me. “Traditional espresso and cappuccino are deeply rooted in our Italian culture,” says Fornaciari. Starbucks’ fancy drinks may appeal to foreigners and curious Italians, but it will never displace authentic Italian coffee.

Plus, pricing will have a big impact on Starbucks’ success, she says. According to Fornaciari, customers who order a pastry and a cappuccino while standing in an Italian bar in the Piazza Cordusio area can expect to pay around $3. In the U.S., by contrast, a Starbucks Grande Cappuccino by itself can cost $3.95 before tax.

“Clerks working in that part of the city couldn’t afford prices like that,” Fornaciari says. “Although executives and lawyers working in Piazza Cordusio could.”

One might suppose that another coffeehouse owner, Vito Bossi, 60, would feel most threatened by the coming of Starbucks to Milan. Bossi’s coffeehouse, Bar Cordusio, is located right in front of the Palazzo delle Poste building, where Starbucks will open.

But Bossi almost looks forward to the opening, because, he says, he and Starbucks aren’t really in the same business.

“We’re an Italian bar,” Bossi says proudly. “In Italy, few people love Starbucks’ products.” The presence of the establishment, though, will attract more customers and tourists.

“There’s going to be business for both of us,” he says.

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What If You Could Take It With You? Health Insurance, That Is

Republicans are looking at tax credits to help make health insurance more portable when you change jobs or move.

Luciano Lozano/Ikon Images/Getty Images

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Many Republican leaders have promoted the idea that consumers should have a “health care backpack,” which would make it possible to take insurance from job to job or when moving, starting a business or retiring.

The concept — often referred to as “portability” — is appealing. Why should a health plan be tied to where you work or live? The answer, of course, is “it’s complicated.” As Republicans debate ideas for repealing and replacing the Affordable Care Act, portability might play a central role in their plan. So how would that work?

Portability Is Hard To Define

The notion of “portability” in the purest sense means that consumers can stick with the same insurer, the same benefits and the same coverage limits, even if they move or change jobs. In the current policy discussion, though, portability is more likely to be viewed as a means for consumers to get access — possibly with the help of a tax credit — to a variety of health plans.

If keeping the same plan is the goal, that would be very tricky. The health care system is just not built that way.

Among the health plans 156 million of us get from our jobs, only a few insurers offer national networks of participating doctors and hospitals. And most of the plans available to people who buy their own insurance through the individual or small group market are local and limited by specific geographic areas. Policyholders who move away generally must change carriers. And insurers sometimes pull out of markets, meaning stranded consumers would also have to pick new plans.

Such factors could create a predicament for Republicans similar to the “if-you-like-your-health-plan-you-can-keep-it” problem that bedeviled President Barack Obama when tens of thousands of consumers had to change their coverage after the ACA took effect.

Take A Tax Credit Instead

Because of these hurdles, some advocates suggest a portable tax credit. The proposals vary, but here’s how it could work: If a consumer moves or quits a job to start a business or go back to school or take an early retirement, they would get a tax credit they could apply to pay for their new insurance.

“To get to true portability, you have to be able to choose a plan and have the same subsidy … and take [the subsidy] it with you when you leave,” says Stuart Butler, a senior fellow at the Brookings Institution, a D.C.-based think tank. That’s how the ACA subsidy works. It uses an advance tax credit calculated by income.

In contrast, several of the GOP proposals would link the subsidy to age instead of income, with older consumers who likely have higher health costs and premiums getting a bigger credit, although the amounts debated are generally less than what consumers now receive under the health law. Also, the proposals generally do not link the credits to the cost of insurance, potentially creating unhappy consumers in high-premium regions.

Current Portable Coverage Poses Political Problems

Portable coverage already existed before Obamacare. The Federal Employees Health Benefit Program, the military’s TriCare and Medicare all offer such coverage. But enrollment in those programs is limited to specific groups: federal workers, military members and their families, certain qualifying people with disabilities and those older than 65.

When running for president, Sen. Bernie Sanders, I-Vermont, suggested a Medicare-for-All plan, an idea popular among the left. But the current GOP-controlled Congress is unlikely to adopt this approach or to call for opening the federal employee program or the military plan to the general public.

Covering everyone through a single-payer system — common in Europe — where the government pays the bills but private providers or government agencies offer the medical care, also would fall into this category but is currently a political nonstarter in the U.S.

A Risk To Job-Based Insurance

Employers who provide work-based coverage fear that if Congress makes health plans too portable, meaning everyone has access to the tax credits, the youngest and healthiest might peel away from their employer plans’ risk pools to buy insurance. This would drive up premiums for those who remain. To prevent that, several GOP plans — including House Speaker Paul Ryan’s — would bar people with job-based coverage from getting a credit. But others, including the plan put forward last year by now-Health and Human Services Secretary Tom Price, don’t include that prohibition.

Pre-Existing Conditions? Separate Rules

To be truly portable, consumers must be offered plans regardless of their health status, age or other considerations. Before the health law was enacted, insurers could reject people with medical conditions. But the ACA prohibits insurers from redlining sick people or charging them higher premiums. Although popular in opinion polls, those Obamacare provisions may face some changes under the GOP plans.

Ryan’s plan would allow a one-time open enrollment during which uninsured people could sign up no matter their health status. Waiting would result in higher premiums.

Price’s plan would require insurers to accept all comers during enrollment periods every two years. His plan would also require consumers to maintain continuous coverage, or risk having preexisting conditions excluded from future coverage.

Kentucky Sen. Rand Paul’s plan would do away with the “guarantee issue” requirement altogether and allow insurers to exclude medical conditions from coverage.

Cheaper Plans, Less Coverage

Cost is essential to portability because if consumers can’t afford insurance, it doesn’t matter that it can move with them. To bring premiums down, some Republicans suggest easing the health law’s essential benefits requirements. More flexibility for these rules could spark competition and open the market to added options, from low-cost, “bare-bones” plans to high-premium comprehensive coverage, proponents say.

“From a consumer perspective, it’s important to have wide choice,” says Butler.

But the less expensive plans would likely be more restrictive and exclude coverage for some services, such as prescription drugs.

Some experts warn that without some benefit rules, plans could end up in a “race to the bottom,” with few insurers wanting to offer broad benefits at the risk of attracting the sickest enrollees.

“If their answer is to make it affordable by stripping down the benefits, then you leave families exposed to a lot of financial risk if something happens to them,” says Sabrina Corlette, a research professor at the Center on Health Insurance Reforms at Georgetown University.

Kaiser Health News, a nonprofit health newsroom whose stories appear in news outlets nationwide, is an editorially independent part of the Kaiser Family Foundation.

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