September 1, 2016

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Today in Movie Culture: 'Rogue One' Meets 'The Magnificent Seven,' 'Zootopia' as a Thriller and More

Here are a bunch of little bites to satisfy your hunger for movie culture:

Mashup of the Day:

The audio from the trailer for The Magnificent Seven fits very well with the visuals from the trailer for Rogue One: A Star Wars Story (via Live for Films):

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Reworked Movie of the Day:

Disney’s Zootopia looks very intense in this recut trailer that makes it out to be more of a crime thriller than fun family flick (via Geek Tyrant):

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Studio Infomercial of the Day:

In 1990, a young Pixar Studios put out the following marketing video to promote its technology as available to brands for advertising purposes (via /Film):

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Vintage Image of the Day:

Lily Tomlin, whose birthday is today, being cool with a young Seth Green and a skateboard on the set of Big Business in 1987:

Filmmaking Lesson of the Day:

Rocket Jump Film School offers a lesson in editing using a special feature from the Die Hard 5 Star Collection DVD:

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Cosplay of the Day:

In Japan, prominent filmmakers apparently cosplay in support of movies they like — or at least horror director Yoshi Nishimura did for the release of the Ghostbusters remake (via Paul Feig):

Character Evolution of the Day:

Kaptain Kristian looks at the origins of Bugs Bunny, one of the most iconic cartoon characters of all time:

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Actor in the Spotlight:

Vox celebrates the late Gene Wilder and how his greatest quality was comedic generosity:

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Filmmaker in Focus:

Another nice video essay celebrating the work of Steven Spielberg, this one focuses on the idea of chaos in the suburbs (via Cinematic Montage Creators):

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Classic Trailer of the Day:

Today is the 10th anniversary of the release of Idiocracy. Watch the original trailer for the prophetic sci-fi comedy below.

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and

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Organic Gatorade: It's Still Loaded With Sugar, Folks

Organic Gatorade? The artificial colors may be gone, but it’s still loaded with sugar. Gatorade hide caption

toggle caption Gatorade

Top brass at PepsiCo has talked for months about the introduction of an organic line. And now, according to Bloomberg, the company is rolling out G Organic — yep, an organic version of the famously technicolored sports drink Gatorade. (Think crimson red, electric blue and neon green shades.)

“Gatorade really dominates the [sports drink] market right now,” says Beth Bloom, senior food and drink analyst at the market research firm Mintel. Gatorade commands 77 percent of sports drink sales in the U.S.

“I think the [organic line] will broaden the appeal,” says Bloom. G Organic will be “one additional offering in their line that may [offer] a little bit of a better health profile.”

Bloom says health is definitely a driver in the purchase of organic products: “We’re seeing that about half of consumers who purchase organic products do so because they think they’re healthier than non-organic products.”

But is this new line of organic Gatorade really any better for you?

I put the question to Haemi Choi, a sports medicine doctor at Loyola University Medical Center.

She says some consumers like to see artificial colors and flavors removed from products. “It’s more natural,” Choi says. “But I don’t think it’s healthier per se. It’s pretty similar,” she says.

Take, for instance, the sugar content. Even though Gatorade seems to have switched to an organic cane sugar for its new organic line, Choi says that, nutritionally, this makes little difference. (We asked Gatorade to confirm the ingredient list of the new organic line, but did not hear back in time for press.)

Overall, Choi says the new organic line seems to contain about the same amount of sugar — about 20 grams per 12-ounce bottle.

At a time we’re told to cut back on sugar, she notes that many of us are already getting too much in our diet. “The average American consumes about 350 added calories from sugar [each day].”

For instance, women are told to limit consumption to somewhere between 25 and 37 grams of sugar per day, total. “So, drinking a bottle of [sports drink] is already getting you close to what you should get in one day,” Choi says.

Choi says unless you’re exercising vigorously for an hour or longer and sweating a lot, you don’t need to drink any kind of sports drinks — organic or not. If you’re out for a casual jog or bike ride, you don’t need electrolyte replacement, either.

So, what does Choi recommend for quenching thirst? “I say, drink water,” she says.

Lots of dieticians agree. “Sugar is sugar, so no matter if it’s organic or not, it’s still going to have the same effect on your body,” says Lisa Cimperman, a clinical dietician and spokesperson for the Academy of Nutrition and Dietetics.

If you consume too much, it may have negative effects on your waistline and can increase blood-sugar levels. And as we’ve reported, excess sugar is also linked to a higher risk of heart disease.

Cimperman says the new organic label may lead consumers to think organic Gatorade is healthier for them. “I think it’s a marketing ploy to apply this organic health halo to this product,” Cimperman says.

And that halo will likely cost you more. Bloomberg reports that G Organic will cost about an extra 50 cents per 16.9 ounce bottle, compared to the non-organic options of the same size, such as Gatorade Thirst Quencher.

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FDA Fees On Industry Haven't Fixed Delays In Generic Drug Approvals

Where are the generic alternatives to EpiPen and other expensive drugs that have lost patent protection? Victor J. Blue/Bloomberg via Getty Images hide caption

toggle caption Victor J. Blue/Bloomberg via Getty Images

Consumers and lawmakers pushing for cheaper alternatives to the EpiPen, an antidote for life-threatening allergic reactions, and other high-priced drugs are seeking answers about a stubborn backlog of generic drug applications at the Food and Drug Administration.

Even after the agency started levying user fees on drugmakers in 2012 to pay for more people to review the medicines, the backlog of decisions still stretches almost four years.

As of July 1, the FDA had 4,036 generic drug applications awaiting approval, and the median time it takes for the FDA to approve a generic is now 47 months, according to the Generic Pharmaceutical Association, a trade group. The FDA has approved more generics in the past few years, but a flood of applications has added to the problem.

By comparison, the European Medicines Agency, Europe’s version of the FDA, has just 24 generics, including biologically based biosimilars awaiting approval. The FDA’s generic count doesn’t include biosimilars, which are more complicated medicines to review. The EMA along with the European Commission, which handles approval of marketing materials, are approving generics and brand-name drugs in about a year on average, according to the EMA.

Critics say getting generic alternatives to the U.S. market for products like EpiPen is still taking far too long. Other off-patent drugs with rising prices and no generic competition have also drawn scrutiny, including Turing Pharmaceuticals’ Daraprim, for toxoplasmosis, and Valeant’s cardiovascular drugs Isuprel and Nitropress.

Congress asks why generic version of EpiPens aren’t available

“We are concerned that Mylan (maker of the EpiPen) has not faced much competition for its product,” five U.S. senators wrote Aug. 24 to FDA Commissioner Dr. Robert Califf, adding that one of EpiPen’s nongeneric competitors, Auvi-Q, was recalled in October, granting Mylan a near monopoly. “News reports indicate that generic versions of the EpiPen have been subject to additional questioning by the FDA and have yet to be approved.”

On Monday, three members of the House Committee on Energy and Commerce wrote a similar letter to the FDA, seeking information about the EpiPen generic applications it has received and how they’ve been prioritized.

When asked whether the FDA bears any responsibility for the lack of EpiPen competition, FDA spokesman Kristofer Baumgartner said he couldn’t comment on pending applications or confirm their existence, citing confidentiality rules. But he stressed that the FDA pushes pending applications for drugs with no current generics to the front of the line and approved 580 generics in 2015, a record for the agency and 40 percent more than in 2014.

“The FDA is confident that the overall trend in actions on generic drug applications will be one of continuing improvement,” Baumgartner said.

In March, generics giant Teva Pharmaceuticals told investors that its generic version of EpiPen was rejected by the FDA, and that it wouldn’t be able to launch the generic until at least 2017. Adamis Pharmaceuticals reported a similar rejection from the FDA for its EpiPen generic in June.

Mylan has said it will offer a $300 generic in the coming weeks. Because Mylan also makes the brand-name product, it won’t have to wait in line behind other pending generics.

Dr. James Baker, the CEO and chief medical officer of the advocacy group Food Allergy and Research Education, said Mylan’s move may deter other generic manufacturers from seeking approval. Adrenaclick is the only other epinephrine auto-injector on the market, but it isn’t an exact generic of EpiPen and can’t be swapped automatically at the pharmacy if a doctor has written a prescription for EpiPen.

Adrenaclick also isn’t widely available. “You call up 100 pharmacies, and maybe 10 have the device, from what we gather,” Baker said of Adrenaclick.

He said several factors have allowed EpiPen’s price tag to swell over the years. Many patients were in the dark about EpiPen price increases until insurers started shifting more of the cost onto consumers a few years ago, and getting approval for a generic that’s both a drug and a device is more complicated than getting approval for a drug alone, he said.

Meanwhile, Mylan has aggressively marketed its product and raised doubts about alternatives.

And documents show that Mylan submitted a citizen petition to the FDA arguing that people trained to use EpiPens wouldn’t be able to use Teva’s pending generic epinephrine auto-injector because of design differences.

“Is Mylan doing anything illegal? No,” Baker said. “It’s taking advantage of all these things to take the market and basically push it to an extreme.”

User fees levied to speed up the approval process

The FDA’s generic backlog isn’t a new problem. In 2012, it was so large that it prompted the government to start charging user fees to generic manufacturers to provide the funds for the FDA to speed the process. The fees built on the 20-year-old Prescription Drug User Fee Act, which required brand-name drugmakers to pay fees to expand FDA’s capacity to review applications for those medicines. In the first three years, the FDA collected $1 billion from generic drug manufacturers.

The fees were used to hire an additional 1,000 employees, and put the Office of Generic Drugs on par with the Office of New Drugs by reorganizing it and moving it from four outlying buildings to the FDA’s main campus in Silver Spring, Md.

The funds were also used to upgrade the office’s information technology. The FDA says on its website: “Additional resources will enable the Agency to reduce a current backlog of pending applications, cut the average time required to review generic drug applications for safety, and increase risk-based inspections.”

In October 2012, there was a backlog of 2,868 generic drugs awaiting approval, and the FDA said it would take a “first action” on 90 percent of these drugs by 2017. This summer, the agency met its goal a year early, but a first action isn’t an approval. Instead, it stops the review clock and puts the applications back in industry’s court.

Only 1,551 generics have been approved since the fees on drugmakers were initiated, and that total includes some extra applications that weren’t considered part of the official backlog. So, all told, the agency has only approved about half of the backlogged generics that were awaiting approval in 2012.

“Most applications from the backlog will need to come back to FDA for additional review due to deficiencies in the submissions, before approval is possible,” the agency said in a statement in responses to questions.

David Gaugh, senior vice president for science and regulatory affairs at the Generic Pharmaceuticals Association, said standards used to compile generic applications when they were submitted three or four years ago have changed while the applications were sitting in the backlog. So when the FDA got back to those companies, it said the applications were of “poor quality.”

The applications for generic drugs have continued to pile up even as the FDA approved a record number of generics in 2015 and again in the first seven months of 2016. The number of generic drug applications tripled from 2002 to 2012, according to January congressional testimony from Janet Woodcock, who directs the FDA’s Center for Drug Evaluation and Research.

Still, some see signs the agency is on the right track.

“I think that it is an optimistic picture overall … at the FDA, there’s been a lot of progress, and I think there is more to be made,” said Dr. Aaron Kesselheim, an interdisciplinary drug researcher at Harvard Medical School and Brigham and Women’s Hospital. “This is not something that people should think has been solved at this point. It’s totally an ongoing process.”

Kaiser Health News is an editorially independent news service that is part of the nonpartisan Henry J. Kaiser Family Foundation. Follow Sydney Lupkin on Twitter: @slupkin.

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A Paralympian Cyclist Gears Up For Rio

Jennifer Schuble trains at the velodrome in Atlanta this summer before the Paralympics, which begin Sept. 7 in Rio de Janeiro. Esther Ciammachilli/WBHM hide caption

toggle caption Esther Ciammachilli/WBHM

On a muggy afternoon in Atlanta, Jennifer Schuble, 40, hops on her bicycle and clips into the pedals. She zooms around the steep banks of a velodrome. She drafts behind her coach, who’s on a motorcycle, holding the pace steady at 30 miles per hour.

The Olympics are over in Rio de Janeiro, which means it’s now time for the 2016 Paralympic Games, which begin Wednesday in the Brazilian city. There have been issues in the run-up to the Paralympics, with organizers announcing some cutbacks due to funding shortages. But thousands of athletes will be there as planned.

The United States is sending almost 300 para athletes, including Schuble, who won a gold and two silver medals in Beijing eight years ago, while taking a silver and a bronze in London in 2012.

At just 5-foot-3, Schuble is short for a cyclist, but she has explosive power. She displays no outward signs of a disability at first glance.

Schuble, who lives and trains in Birmingham, Ala., grew up playing soccer and running track. Then a series of accidents beginning in 1997 changed her life. It started when Schuble attended the U.S. Military Academy at West Point.

“I was in a hand to hand combat class and I did a flip and landed on my head,” she said. “I ended up with a concussion [and] my neck had four partially bulged discs.”

That’s when she suffered her first traumatic brain injury, or TBI. She began to struggle — both academically and physically — and withdrew from West Point.

Bronze medalists Jennifer Schuble (right), Sam Kavanagh (center) and Joseph Berenyi of the United States stand on the podium for the Mixed C1 to 5 cycling team sprint finals at the 2012 Paralympic Games in London. Bryn Lennon/Getty Images hide caption

toggle caption Bryn Lennon/Getty Images

A few years later, Schuble was in a car accident that resulted in a second TBI. Then in 2004, doctors diagnosed her with multiple sclerosis.

At that point, she said, “What next?”

Schuble says her biggest physical ailments are because of MS.

“MS is like an old house short-circuiting,” she said. “So when your core body temperature gets hotter as in when you’re exercising … you start misfiring. Your brain stops communicating. So, as an athlete that makes it harder.”

When her body temperature rises she loses feeling in her feet, which makes running almost impossible. But on a bike, her feet lock into the pedals and her legs do the work. Schuble says cycling helps to keep her MS at bay and she constantly pushes the limits despite her disability.

Paralympic athletes are divided into groups based on physical ability. Schuble competes with athletes who have mild physical impairments. Back in 2008, she came out of nowhere to break the world record in the women’s 500 meters in Beijing.

“That was just a huge moment because I don’t think anyone in that arena thought I’d win the 500 and break the world record,” said Schuble. “And for me to actually pull that off and actually do the start that I did, it was huge.”

She came close to winning gold again in London in 2012, but had to settle for an individual silver and a team bronze. That gave her a renewed purpose and fueled her quest to once again be the top Paralympic cyclist on the podium, this time in Rio.

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Watch Ziggy Marley Play 'Start It Up' Live In The Studio

September 1, 201610:39 AM ET

Ziggy Marley is true music royalty. On KCRW’s Morning Becomes Eclectic, the seven-time Grammy-winning reggae musician recently played a career-spanning set of music from his incredible catalog — including the hopeful “Start It Up” from his new self-titled album.

SET LIST
  • “Start It Up”

Photo by Dustin Downing/KCRW.

Watch Ziggy Marley’s full Morning Becomes Eclectic performance at KCRW.com.

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