October 8, 2015

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Today in Movie Culture: 'Batman v Superman: Dawn of Justice' Viral Video, 'Steve Jobs' Parody and More

Here are a bunch of little bites to satisfy your hunger for movie culture:

Viral Video of the Day:

Batman v Superman: Dawn of Justice continues its early viral marketing tied to Jesse Eisenberg‘s Lex Luthor Jr. with the following video announcing LexCorp’s new operating system (via /Film):

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Movie-Related Medical Devices of the Day:

Yesterday, Open Bionics unveiled three new designs for its prosthetic arms for children. As you can see below, they’re all based on Disney properties, Iron Man, Frozen and Star Wars (via Josh Lincoln Dickey and Gizmag):

Movie Parody of the Day:

Steve Jobs isn’t so much the butt of the joke in the below movie spoof from Conan so much as it’s the inspiration for Dell Computers to be the butt of the joke (via /Film):

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Movie Takedown of the Day:

Just as we’re hearing news of the Ant-Man sequel (Ant-Man and the Wasp), here’s a look at how the first one should have begun and how it should have ended:

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Classic Cartoon of the Day:

Today is the 55th anniversary of the Looney Tunes animated short Hopalong Casualty, starring Wile E. Coyote and the Roadrunner and directed by Chuck Jones. Watch it in full below.

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Movie Science of the Day:

For Nerdist, Kyle Hill breaks down when we’ll make our first trip to Mars, so then people won’t be so dumb for thinking The Martian is based on a true story:

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Filmmaker in Focus:

Quentin Tarantino‘s crash-zooms are all compiled in a very disorienting supercut by Jorge Luengo for One Perfect Shot. Click on the screenshot below to watch it.

Movie Comparison of the Day:

Couch Tomato shows us 24 reasons Toy Story and Small Soldiers are the same movie:

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Cosplay of the Day:

That Jack Sparrow on the left below looks like Johnny Depp, but it’s actually the same person as the woman on the right. See a video of her transformation here (via KamiKame).

Classic Trailer of the Day:

This weekend marks the 60th anniversary of the release of the popular musical Oklahoma! Watch the original trailer below.

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Amazon Takes Aim At Etsy With A New Craft Site, Handmade

Valerie Nethery's LilyEmme Jewelry is among the first artisanal stores to be featured on Handmade, Amazon's new marketplace.
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Valerie Nethery’s LilyEmme Jewelry is among the first artisanal stores to be featured on Handmade, Amazon’s new marketplace. LilyEmme Jewelry hide caption

itoggle caption LilyEmme Jewelry

Amazon is firing yet another shot at a competitor. This time it’s a mega-artisanal shot, at Etsy — the popular craft site. The e-commerce giant on Thursday launched Handmade, a new marketplace for, well, handmade goods. This could be wonderful news for the artisan movement, or terrible news for Etsy, its staunchest supporter to date.

Valerie Nethery got a message out of the blue, from Amazon. “They emailed me directly. I’m not sure how they found me.”

She’s runs a little shop called LilyEmme, and guesses “maybe they found my Instagram, or maybe word of mouth.”

Or maybe through her page on Etsy.

Nethery sells 14-karat gold jewelry that’s handmade and ethical, using eco-friendly stones such as moissanites and ethically sourced conflict-free diamonds.

She’s sold enough on Etsy (and through her own advertising) to make this her full-time job. And like many small-business owners, she wants to grow. So she couldn’t ignore that email.

“Well, it’s Amazon,” she says. “It’s such a big company. I really am passionate about what I do, so — I wanted to be at the forefront of something that I knew was going to be really big.”

Amazon Handmade went live Thursday and Nethery was among the first artisans showcased on it. She says so far, she hasn’t seen a flood of orders but a few inquiries asking how quickly LilyEmme can get items out and what options are available for custom orders.

Amazon is giving artisans a very seductive offer: a chance to reach more than 240 million Amazon customers globally. The store debuts with about 80,000 items from 5,000 sellers.

Amazon’s definition of definition of handmade is quite strict. Items have to be completely factory-free — no help at all from manufacturers or a kit.

Etsy, the incumbent, lets its artisans use that extra help to scale up. Vanessa Haim, a business owner who sells on Etsy, says it’s unclear which business will woo and retain more sellers — and buyers — over time. She asks, “Well, are people going to now just want to go to Amazon for these kind of products?”

It’s an open question.

Etsy went public in April and is under pressure from investors to grow. This move by Amazon could cut into Etsy’s bottom line.

Or, Haim says optimistically, the money Amazon pumps into marketing could make the pie bigger for the handmade industry — bringing in customers who didn’t know to look before. “Maybe instead of, you know, buying this product new, I can get this maybe handmade,” she says.

Etsy says in a statement that it has spent a decade learning how to support artisans and sellers in a way that “no other marketplace can.”

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TPP Negotiators Reached Agreement With Sticky Compromise On Biologics Drugs

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A big sticking point in the negotiations over the Trans-Pacific Partnership involved biologics medicines and vaccines created from living organisms. The dispute centered on patent protection: how many years drug companies should have before facing competition from generics. The negotiators ended up with a complicated compromise that gives drug makers five to eight years of protection. But nobody is really happy with the outcome.

Transcript

ROBERT SIEGEL, HOST:

On Monday, the United States and 11 other countries reached an agreement to boost trade throughout the Pacific basin. It’s called the Trans-Pacific Partnership, and it still has to be approved by the legislatures of the countries involved. One of the most controversial parts of the agreement involved the sale of biologics, the class of medicines derived from living organisms. As NPR’s Jim Zarroli reports, the compromise reached by the countries has left many unsatisfied.

JIM ZARROLI, BYLINE: U.S. officials say the dispute over biologics was so intense this weekend that it nearly caused several countries to walk away from the table. The reason has everything to do with money. Judith Rios of Doctors Without Borders says biologics is a fast-growing and very lucrative segment of the drug industry.

JUDITH RIOS: Pharmaceutical companies consider it to be the future. It’s basically going to be one of the most important markets for the pharmaceutical industry not only in the United States but, of course, globally.

ZARROLI: The pharmaceutical industry has developed biologics to treat rheumatoid arthritis, Crohn’s disease and psoriasis, and others are in the pipeline. But the drug industry has long complained that competitors can can essentially copy and sell their own version of biologics can biosimilars, and in 2010, the industry convinced Congress to pass a law protecting the data used to develop biologics for 12 years. Joseph Damond is vice president of the Biotechnology Industry Organization.

JOSEPH DAMOND: What that means is that a copycat company can’t just piggyback on that data and say, well, our product’s like theirs, so we don’t have to do any clinical trials.

ZARROLI: Damond says that will give pharmaceutical companies more incentive to develop biologics. But public health advocates say the law sharply curtails competition in the drug business. Again, Judith Rios.

RIOS: Nobody can manufacture. Nobody can sell. Nobody can import, export. It’s a complete barrier to competition. Basically, you cannot enter this country’s market for that period of time.

ZARROLI: And Rios says that will hurt developing countries that desperately need access to inexpensive drugs. Rios notes that drugs are already protected by patent law for 20 years almost everywhere in the world, so drug makers already have plenty of protection from copycats. But Joseph Damond argues that Biologics aren’t like regular drugs, so they’re more vulnerable to being imitated.

DAMOND: They’re not identical to the original product because these products are synthesized by living cells. If you have a different cell line, it’s going to be slightly different. And because they’re not identical, it allows a biosimilar company to claim that they’re not violating the patent.

ZARROLI: As the Trans-Pacific Partnership talks got underway, U.S. officials had hoped to persuade other countries to extend the same 12 years of data protection that Congress had given U.S. drugmakers. But the idea proved deeply unpopular, and the U.S. was forced to accept a complicated compromise that protects data for at least five years and potentially eight.

Critics say the deal will cause drug prices to stay higher than they otherwise would have been. But drug industry officials say they’re disappointed with the compromise too, and they’re holding out the possibility of opposing the deal outright. The opposition from both sides will make it harder for Congress to pass the trade pact next year. Jim Zarroli, NPR News, New York.

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FIFA Suspends President Sepp Blatter And Other Top Officials

FIFA's ethics committee has suspended President Sepp Blatter for 90 days, along with UEFA President and FIFA Vice President Michel Platini and FIFA Secretary-General Jérôme Valcke.

FIFA’s ethics committee has suspended President Sepp Blatter for 90 days, along with UEFA President and FIFA Vice President Michel Platini and FIFA Secretary-General Jérôme Valcke. Philipp Schmidli/Getty Images hide caption

itoggle caption Philipp Schmidli/Getty Images

Updated 6:02 p.m. ET

On Thursday morning, the ethics committee of soccer’s world governing body banned the group’s president and other leaders for 90 days, citing ongoing investigations into allegations against FIFA President Sepp Blatter, UEFA President and FIFA Vice President Michel Platini and FIFA Secretary-General Jérôme Valcke.

The suspensions go into effect immediately and could be extended by 45 days, FIFA says.

When news of the pending suspension emerged Wednesday, Blatter’s adviser said: “He is calm. Remember he is the father of the ethics committee.”

By Thursday evening, Blatter had appealed the decision. The New York Times reports:

“Mr. Blatter’s legal team demands the opportunity to see the case file the ethics committee reviewed during its proceedings — a request that reflects a belief that the ethics committee’s decision was based almost entirely on the fact that the Swiss attorney general’s office has recently opened an investigation into Mr. Blatter.”

FIFA is now being led on an interim basis by Issa Hayatou of Cameroon, a former athlete who ran against Blatter for the presidency in 2002. Hayatou won’t be running in next year’s contest.

“A new president will be chosen by the Extraordinary Congress on 26 February 2016,” he said Thursday. “I myself will not be a candidate for that position.”

We’ll note that with the 90-day ban and possible 45-day extension, it’s possible that Blatter and the other officials won’t return to office before the February election.

Blatter and Platini have been the subject of allegations of an improper $2 million payment from FIFA’s leader to Platini, who leads Europe’s soccer organization.

The organization that has been wracked by criminal charges of corruption by top officials also says it banned former FIFA Vice President Chung Mong-joon of South Korea for six years, and that it imposed a fine, citing misconduct.

That punishment stems from an inquiry into the bidding process for hosting FIFA’s World Cup tournaments in 2018 and 2022 — a process that U.S. and Swiss investigators have previously described as including millions of dollars in bribes.

The ban upends Chung’s campaign to replace Blatter as FIFA’s president. As word of a pending ban spread Wednesday, the billionaire businessman said he was the target of a smear campaign orchestrated by Blatter.

At that news conference, Chung also said he’s suing Blatter for $100 million over what he says is embezzlement and irregularities at FIFA.

“Mr. Blatter, in short, is a hypocrite and a liar,” Chung said.

He later added, “The fact that I am the target of Mr. Blatter’s smear campaign is clearly the most powerful endorsement for my candidacy, and the best proof that I am the person to lead FIFA’s reforms.”

Thursday’s punishments come two weeks after Swiss officials announced they had begun criminal proceedings against Blatter.

FIFA says it won’t provide details about the decisions “until they become final,” which is so FIFA.

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